In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage.DOWNLOAD THE BROCHURE
Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance and leadership.
Development will be from a general overview into the Luxury market to discovering its niche and specific needs. Analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.
Learning about the history of Luxury, culture and art, will give an understanding of the origins of aesthetic codes and iconographies, and how these semiotics and visual elements are applied to the Luxury world.
Topics such as stylistic identity and trends will be covered in order to understand how creative directors endorse a company’s heritage and design new collections every season. Special attention will be given to the different areas of product and service emphasizing the specifics of different cultures and traditions.
From the persistent rise of digital and the importance of e-commerce and Omni-channel distribution to new consumer behaviour and experiential Luxury and the new dynamics and complexity which redefine consumer’s journeys. Challenges, best practice, tools and methodology, will all contribute in defining the new era of a connected consumer experience.
Digital knowledge will be fully taught in order to convey the right mindset to approach this fast changing scenario mastering and giving it a new perspective.
Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.
From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom
To embrace this new complexity, the program is articulated around three main modules, each complementing the other:
Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.
Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. Full time program from Monday to Thursday, the course is articulated around three main content pillars:
– Branding & Image
– Connected Consumer Experience
– Culture & Creation
Next session M1 : 12th October 2020
Next session M2 : 1st March 2021
120 ECTS Credits
No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
Master I – Program
Master II – Program
Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.
Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
“The new generations are shaping the future. Nowadays, the new approach to Luxury is experiential and more focused on lifestyle than owning as such. Our program focuses on all these new challenges and horizons.”
Donatella Zappieri, Director of the Master @ CREA
Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!
The luxury sector is undergoing impressive change, with a constant annual growth rate.