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The Bachelor
Marketing & Business Development
Business development means constantly identifying new opportunities and transforming them into strategies which create value for the company and its stakeholders, a major challenge in today’s world (the new normal) which is under constant pressure to meet increasingly demanding ethical and environmental expectations. To rise to this challenge, you’ll develop marketing, sales and entrepreneurial skills, as well as a creative and critical thinking mindset. The mastering of new media and technologies will be an additional string to your bow, enabling you to drive companies to gain competitive edge.
Choosing to be a business developer means having an inherent determination to solve problems. It means shaping the business world of tomorrow by ensuring companies have a deeper, more profound mission than maximising profits. Companies are looking for young, enterprising minds, who are open to new cultures and have a global perspective, to help them adapt to this transformation.
We’ve designed this programme in collaboration with businesses which are known for their disruptive approach in their respective markets. Practical, applicable skills are at the heart of our course, alternating face-to-face classes, workshops and e-learning sessions as well as two semesters of paid internships. Trips and a term abroad can complete your professional training and your lecturers, all active experts in their field, will help to build your future network.
Join the first intake of this Bachelor’s programme. You won’t have a second chance to be the first!
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Compulsory pre-entry course: Wednesday 17th September 2025 from 2pm to 5pm
Next course start date: Monday 22th September 2025 at 9.15am
180 ECTS Credits

The workshops are very good exercises because they allow us to put into practice what we have learnt throughout the course.
Max
Bachelor @ CREA
The programme
of the Marketing & Business Development Bachelor
Media & Analytics
Commercial action plan
Sales techniques & Tools
Soft Skills & Personal Branding
Internship
Culture & Future
Ideation & creation
E-commerce & Acquisition
CRM & Data
Customer experience & Loyalty
Entrepreneurship project
Semester in London (Optional)
Internship
Study Trip
Bachelor Thesis

Companies recruiting CREA students












In a nutshell
Key points
3
2
1
180

How to join CREA
Admission requirements
- Must be between 18 and 25 years old
- Have attended an information session or open house, or have had a personal interview
- To hold a federal maturity certificate, a bachelor’s degree, a federal certificate of capacity, a diploma from a business school, a general education school, or an equivalent qualification.
- To have filled out the registration form
- Pass the entrance exam
Have you already attended the CREA programme presentation?
Entrance exam
After receiving the admission contract and all the documents requested by the CREA management, the candidate will receive instructions for the online entrance exam.
The student has 10 days to answer all the questions and submit his/her work, once he/she receives the invitation email from CREA Recruitment & Admissions.
The student will be guided through the online assessment by clear and precise instructions.
If the student fails the online entrance exam, an interview with a specific decision committee will be scheduled.
The candidate’s enrollment in CREA becomes final after the full admission session including the online entrance exam.
Course fees
Course fees for 3 years: CHF 54’000.-
Application fee: 500.-
Including MacBook Pro computer hardware and graphics software.
ECTS Credits
We award them to our Bachelors and Masters students. These qualifications are recognised by professional associations and by CREA’s partner companies, but do not constitute a state diploma.
They are nevertheless awarded by a public school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face classes, research work, personal work, etc.).
The Bachelors that we award total 180 ECTS credits, and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly postgraduate courses.
Interested by B2 or B3
Join our school in the second or third year of your Bachelor's degree
Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree? It’s possible!
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