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Bachelor

Sports Marketing

Lausanne
3 years
Full time
French
23 September 2025

The Bachelor

Sports Marketing

Turn your passion into a career. That’s your dream, that’s our promise!

The Bachelor’s degree in Sports Marketing is designed for people who want to turn their enthusiasm into professional skills.

Whether you want to work in the sports business for brands, distributors, sports marketing or specialist communications agencies, sports clubs, local authorities, federations or leagues, this programme will open the doors to a much wider sector than you ever imagined.

Although the sector is highly diversified, its professions are based on key skills that are common to all these structures: understanding the dynamics between the different players, designing and managing a brand’s identity, implementing development strategies, creating fruitful collaborations through sponsorship and partnerships, organising events, generating engagement with consumers or fans on social networks, and managing the legal aspects.

The aim?

To train marketers capable of moving forward and accelerating at the same pace as the constant changes taking place in the world of sport, with the emergence of new sporting practices and disciplines, new consumer behaviours and a whole new range of media.

Why choose CREA?

For its marketing and digital expertise, which makes all the difference in ultra-dynamic environments like sport. For its international outlook, an essential dimension of sport. Students will benefit from the OMNES Group’s network to pursue a semester of studies in Barcelona as part of the Bachelor in Sport Management at the EU Business School. For its established relationships with leading brands and organisations that are just waiting for you! Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation meets social and environmental responsibility.

Ready to get into the Game? Come and join us!

Compulsory pre-entry: Thursday 18 September 2025
Classes start: Tuesday 23 September 2025 at 9.15 a.m.

180 ECTS credits

For our workshop, I needed students who could combine sport and digital. Only CREA offers these dual skills in one place.

Xavier Gibert

Strategy consulting @Babolat

The programme

Bachelor in Sports Marketing

Fundamentals of sports economics

Marketing & Communication

Media & Audience

Creative techniques & tools

Contemporary issues and the transformation of tomorrow’s world

Soft skills & Personal branding

Sport Inside

Ideation & creation

Marketing Strategy, Plan & Budget

Sports law

Distribution & e-Commerce

RP & Influence

Brand content

Contemporary issues and the transformation of tomorrow’s world

Sport Inside

Creation and Innovation in Sport

Partnership & Patronage

Sports events

Bachelor’s thesis

Travel

Information session

Careers

Sports Marketing Jobs

With this Bachelor’s degree, you’ll acquire the knowledge and the right reflexes that will enable you to enter the world of sports marketing with confidence.

  • Sponsorship Manager
  • Strategic Partnership Consultant
  • Hospitality Manager
  • Sports Data Analyst
  • Brand Manager
  • Influence Manager
  • Sports CSR Manager
  • Communication Manager

Companies that recruit our CREA students

In a nutshell

Things to remember

3

years of training

2

internships

1

international travel (optional)
icône langage
Language: French
icone école
Campus : Lausanne

180

ECTS credits
Career Center, Corporate Relations & Alumni at your disposal
Possible financing plan
Opportunity to spend a semester abroad via the OMNES Education network
Information session

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to join CREA

Admission requirements

  • Be between 18 and 25 years old
  • Have attended an information or open door session, or have had a personal interview.
  • Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
  • Have completed the application form
  • Have passed the entrance exam

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the online entrance exam. This test is to be taken on an adapted platform and is made up of 4 parts.

The student has 10 days to answer all the questions and submit his/her work, when he/she receives the invitation email from CREA’s Recruitment & Admissions Department.

The student will be guided throughout this online assessment by clear and precise instructions.

Should the student fail this online entrance exam, an interview with a specific decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.

School

Price for 3 years of training: CHF 54’000.-
Application fee: 500.00 –

Including MacBook Pro computer hardware and graphics software.

ECTS credits

We award them to our Bachelors and Masters students. These qualifications are recognized by professional associations and CREA’s partner companies, but do not constitute a state diploma.

They are nevertheless awarded by a private school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are at the origin of the system for quantifying studies (face-to-face courses, research work, personal work, etc.)

The Bachelors we award total 180 ECTS credits; and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly for post-graduate studies.

Interested in B2 or B3

Join our school in the second or third year of your Bachelor's degree

Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree?

Find out more

Information session

Inside

Dive into the heart of CREA

Interviews

To find out more

Interview I Aymeric Tonin – Alumni Master Sport
Interview I Agathe – Alumni Master Sport

Interested in this program?

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.