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Master

Digital Marketing & Communication

Lausanne
18 months
On the job
French
Monday 6 October 2025
This master is also available at Geneva

The Master

Digital Marketing & Communication

The challenge for every brand is to define its uniqueness and engage with its community… nothing, or almost nothing, has changed! AI, the Pandora’s box of digital marketing, has just revealed its most powerful forces. So on your marks, get set! Sorry, we’re already off.

The arrival of generative AI, which is more accessible and less costly than analytical AI, is proving its relevance and revolutionising the way in which brands interact with their consumers. It provides innovative solutions for creating powerful content and personalising campaigns, interfaces and brand-customer dialogues. As for the creative process, it’s a somewhat thorny subject… does it limit or catalyse creativity? We’ll give you the means to make up your own mind.
As an aspiring professional, you will learn how to harness this revolution to design and manage marketing and communication strategies that are in tune with the constant changes in consumer expectations.

The digital marketing sector is growing fast, but it’s ultra-competitive. So you’re going to have to make a difference to stand out from the crowd. That’s precisely what CREA is offering with this Master’s in Digital Marketing & Communication: to turn you into talented individuals capable of combining creativity, strategic vision and mastery of new technologies, so that you can establish yourself as a key professional.

The recipe? An 18-month course firmly rooted in practice, with numerous workshops that will enable you to work on practical projects and develop your skills throughout the course. And above all, thanks to its executive format, with classes only on Fridays and Saturdays, this Master’s degree gives you the opportunity to do a work placement at the same time, thereby strengthening your professional experience and maximising your employability.

Over 20 batches of students have put their trust in us in Geneva and Lausanne, and they’ve been right to do so: today, they hold positions with leading companies such as BuzzBrother, Le Temps, Caran d’Ache, Red Bull and many others.

Why shouldn’t you?

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Pre-commencement: Friday 3 October 2025 from 1.30 pm
Next start date: Monday 6 October 2025 at 9 am

120 ECTS credits

I chose this Master’s degree because my company is developing its digital strategy and it offered me added value for my career.

Claire

Student @ CREA

The programme

Digital Marketing & Communication Masters

Disruptive landscape & technologies

Strategic thinking & Management

Branding

Digital project management

Social media & communities

Personal branding

Creative communication

Digital advertising & automation

Media strategy & optimization

Data & customer journey

Big Data & CRM

Retail & E-Commerce

Entrepreneurship

E-reputation & public relation

Information session
Brochure

Careers

Digital Marketing Jobs

Acquire the knowledge and the right reflexes that will enable you to launch yourself confidently into the new digital communication professions.

  • Brand Manager
  • Digital Marketing Specialist
  • Community & Content Manager
  • Digital Media Planner
  • Online Traffic Manager
  • And many more …

Companies that recruit our CREA students

In a nutshell

Things to remember

18

months’ training
On-the-job programme

1

trip to London (optional)
icône langage
Language : French
icone école
Campus : Geneva

120

ECTS credits
A Career Center, Corporate Relations & Alumni at your disposal
Possible financing plan
Training eligible for the OFPC annual training voucher
Campuses abroad via the OMNES Education network
Information session
Brochure

Speaker·s

A school near the market

Our motto is ‘learning from experience’. Knowledge comes from experts. Our lecturers are professionals in their field and share their knowledge and tools with students so that they can learn from experience.

The job market is changing rapidly, so it’s vital that every student has the right background to enter the world of work.

How to join CREA

Admission requirements

  • Hold a bachelor’s degree, a federal diploma in marketing, communications or public relations, a CFC (Certificat fédéral de capacité) in marketing or communications (professional experience required) or an equivalent qualification.
  • Have attended an information session, an open day or a personal interview.
  • The 5-month internship (or professional activity) must be validated by the school and carried out during the training period.

Have you attended the CREA programme presentation?

Fill in the registration form

Entrance exam

There is no specific entrance examination for the Master’s programme.
Each application will be considered individually by the course director, who reserves the right to accept or reject an applicant without giving reasons.

Education

Course fee: CHF 24’900.-
Registration fee: 300. –
Special price for OMNES Education Group students – (on request)

ECTS credits

We award them to our bachelor and master students. These qualifications are recognised by professional associations and by CREA’s partner companies, but they are not state diplomas.

They are, however, awarded by a public school and comply strictly with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face teaching, research, personal work, etc.).

The Bachelor’s degrees we award are worth 180 ECTS credits, while the Master’s degrees are worth 120 ECTS credits. Collaboration agreements with other institutes or professional associations in Europe allow our students to participate in other training courses, especially postgraduate courses.

Information session
Brochure

Inside

Immerse yourself in CREA

Interviews

To find out more

Interview I Clement – Alumni Master Digital Marketing
Interview | Master Digital Marketing & Communication – 5 bonnes raisons
Interview I Thibaut Thouzery @ CREA

Are you interested in the program?

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.