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The Master
Digital Marketing & Communication
The challenge for every brand is to define its uniqueness and engage with its community… nothing, or almost nothing, has changed! AI, the Pandora’s box of digital marketing, has just revealed its most powerful forces. So on your marks, get set! Sorry, we’re already off.
The arrival of generative AI, which is more accessible and less costly than analytical AI, is proving its relevance and revolutionising the way in which brands interact with their consumers. It provides innovative solutions for creating powerful content and personalising campaigns, interfaces and brand-customer dialogues. As for the creative process, it’s a somewhat thorny subject… does it limit or catalyse creativity? We’ll give you the means to make up your own mind.
As an aspiring professional, you will learn how to harness this revolution to design and manage marketing and communication strategies that are in tune with the constant changes in consumer expectations.
The digital marketing sector is growing fast, but it’s ultra-competitive. So you’re going to have to make a difference to stand out from the crowd. That’s precisely what CREA is offering with this Master’s in Digital Marketing & Communication: to turn you into talented individuals capable of combining creativity, strategic vision and mastery of new technologies, so that you can establish yourself as a key professional.
The recipe? An 18-month course firmly rooted in practice, with numerous workshops that will enable you to work on practical projects and develop your skills throughout the course. And above all, thanks to its executive format, with classes only on Fridays and Saturdays, this Master’s degree gives you the opportunity to do a work placement at the same time, thereby strengthening your professional experience and maximising your employability.
Over 20 batches of students have put their trust in us in Geneva and Lausanne, and they’ve been right to do so: today, they hold positions with leading companies such as BuzzBrother, Le Temps, Caran d’Ache, Red Bull and many others.
Why shouldn’t you?
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Pre-commencement: Friday 3 October 2025 from 1.30 pm
Next start date: Monday 6 October 2025 at 9 am
120 ECTS credits

I chose this Master’s degree because my company is developing its digital strategy and it offered me added value for my career.
Claire
Student @ CREA
The programme
Digital Marketing & Communication Masters
Strategic thinking & Management
Branding
Digital project management
Social media & communities
Personal branding
Creative communication
Digital advertising & automation
Media strategy & optimization
Data & customer journey
Big Data & CRM
Retail & E-Commerce
Entrepreneurship
E-reputation & public relation

Companies that recruit our CREA students












In a nutshell
Things to remember
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How to join CREA
Admission requirements
- Hold a bachelor’s degree, a federal diploma in marketing, communications or public relations, a CFC (Certificat fédéral de capacité) in marketing or communications (professional experience required) or an equivalent qualification.
- Have attended an information session, an open day or a personal interview.
- The 5-month internship (or professional activity) must be validated by the school and carried out during the training period.
Have you attended the CREA programme presentation?
Entrance exam
There is no specific entrance examination for the Master’s programme.
Each application will be considered individually by the course director, who reserves the right to accept or reject an applicant without giving reasons.
Education
Course fee: CHF 24’900.-
Registration fee: 300. –
Special price for OMNES Education Group students – (on request)
ECTS credits
We award them to our bachelor and master students. These qualifications are recognised by professional associations and by CREA’s partner companies, but they are not state diplomas.
They are, however, awarded by a public school and comply strictly with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face teaching, research, personal work, etc.).
The Bachelor’s degrees we award are worth 180 ECTS credits, while the Master’s degrees are worth 120 ECTS credits. Collaboration agreements with other institutes or professional associations in Europe allow our students to participate in other training courses, especially postgraduate courses.
Inside
Immerse yourself in CREA
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