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Federal Diploma + CREA Diploma
Head of Communications
CREA’s Federal Diploma in Communications Management is a must for communications professionals looking to develop their careers. Over a period of several months, this programme, designed by experts and validated by the confederation, equips candidates with advanced skills in communication, marketing and management.
Under the direction of Valérie Pecalvel, Founder and Director of the Franz & René agency, the team is made up of expert and experienced professionals.
Get dual certification: the Diplôme Fédéral de Responsable de la Communication and the CREA diploma in Communication & Digital Expert.
A tailored course comprising 400 hours of tuition that can be combined with a full-time job. Classes are held on Monday and Wednesday evenings via video and 2 Saturdays a month in person. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.

Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.
Frederic Dumonal
Director of Continuing Education @CREA
The programme
the Federal Diploma in Communications Management
Management & business administration
Marketing & Market Research
Communication strategy
Communication concepts
Use of media and channels
Creative implementation
Media and communications law
Situations with critical success factors
Design brief and presentation technique
Strategic diagnosis
Design and Implementation of the Digital Communication Plan
Content Management and Social Networks
Marketing Digital
Team and Project Management
More details
the programme
The program consists of a dual curriculum, providing skills that are perfectly in tune with the digital world we live in. Participants are prepared for both the federal diploma of Communication Manager and the CREA diploma of Communication & Digital Expert.
Monday & Wednesday (in visio): 6pm to 9pm
Saturday (in person) : 9 a.m. to 4 p.m.
- January 2025 : Sat 25, Mon 27, Wed 29
- February 2025: Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Mon 24 and Mon 26
- March 2025 : Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 17, Wed 19, Sat 22, Mon 24, Wed 26 and Mon 31
- April 2025: Wed 2, Mon 7, Wed 9, Mon 28 and Wed 30
- May 2025 : Sat 3, Mon 5, Wed 7, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21 and Sat 24
- June 2025 : Mon 2, Wed 4, Wed 11, Mon 16, Wed 18, Sat 21, Mon 23, Wed 25 and Sat 28
- August 2025 : Mon 25, Wed 27 and Sat 30
- September 2025: Mon 1, Wed 3, Mon 8, Wed 10, Sat 13, Mon 15, Wed 17, Wed 24, Mon 29
- October 2025 : Wed 1, Sat 4, Mon 6, Wed 8, Mon 17 and Wed 29
- November 2025: Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 17, Wed 19, Sat 22, Mon 24 and Wed 26
- December 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10 and Sat 13
- January 2026 : Mon 5, Wed 7, Sat 6, Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
- February 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 23 and Wed 25
- March 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 16, Wed 18, Sat 21, Mon 23 and Wed 25
- May 2026 : Oral training: Sat 2, Mon 4, Wed 6 and Sat 9
Each program participant receives free 6-month access to the LEARNING7 e-learning platform and its “Marketing in a Digital World” program. In addition to reviewing the concepts covered in the courses, this self-paced training program leads to additional certification. This eLearning program, designed to boost your Digital Marketing skills, has been developed with Facebook, Google, Instagram and Youtube.
Since January 2018, people who have taken preparatory courses for federal exams can benefit from 50% financial support. Find out more here.

In a nutshell
Things to remember
16

How to join CREA
Admission requirements
- Hold a Brevet Fédéral Spécialiste en Communication ou Relations Publiques, a diploma from a college, university, university of applied sciences or equivalent , and have 2 years’ practical experience as a communications manager or communications consultant.
or
- Hold a marketing specialist qualification or a diploma from a university, technical college or a diploma recognized by the Confederation (higher technical examination, higher technical college) in the commercial field and have worked for at least 3 years in the field of corporate communications or marketing/commercial, if at least 2 years’ experience as an advertising manager or communications manager or communications consultant with a management function.
or
- Hold a high school diploma or equivalent qualification and have at least 5 years’ experience in corporate communications and marketing/commercial, provided that at least 2 years of this is as an advertising manager or communications manager or communications consultant with a management function.
If you have already attended the CREA program presentation, please
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course price (for 16 months): CHF 16’000.-
Registration fee: CHF 300.00
- The examination fee for the Federal Diploma, amounting to CHF 3,390, is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
Note: The Swiss Confederation grants a subsidy of 50% of the tuition fees, under certain conditions*, to candidates taking the Federal Diploma exam. *Preparatory course participants must be domiciled in Switzerland at the time of the decision on passing the Federal Diploma exam. A person’s domicile is the place where they reside with the intention of settling permanently and where they have deposited their official documents (art. 23, CC). Participants’ nationality is irrelevant. Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland, and are therefore not entitled to the federal subsidy.
Inside
Dive into CREA
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