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Adv. federal diploma

Head of Communications

By video & in Lausanne
16 months
On the job
25 January 2025
French

Federal Diploma + CREA Diploma

Head of Communications

CREA’s Federal Diploma in Communications Management is a must for communications professionals looking to develop their careers. Over a period of several months, this programme, designed by experts and validated by the confederation, equips candidates with advanced skills in communication, marketing and management.

Under the direction of Valérie Pecalvel, Founder and Director of the Franz & René agency, the team is made up of expert and experienced professionals.

Get dual certification: the Diplôme Fédéral de Responsable de la Communication and the CREA diploma in Communication & Digital Expert.

A tailored course comprising 400 hours of tuition that can be combined with a full-time job. Classes are held on Monday and Wednesday evenings via video and 2 Saturdays a month in person. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.

Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.

Frederic Dumonal

Director of Continuing Education @CREA

The programme

the Federal Diploma in Communications Management

Economy & Business

Management & business administration

Marketing & Market Research

Communication strategy

Communication concepts

Use of media and channels

Creative implementation

Media and communications law

Situations with critical success factors

Design brief and presentation technique

Strategic diagnosis

Design and Implementation of the Digital Communication Plan

Content Management and Social Networks

Marketing Digital

Team and Project Management

More details

the programme

The program consists of a dual curriculum, providing skills that are perfectly in tune with the digital world we live in. Participants are prepared for both the federal diploma of Communication Manager and the CREA diploma of Communication & Digital Expert.

Monday & Wednesday (in visio): 6pm to 9pm
Saturday (in person) : 9 a.m. to 4 p.m.

  • January 2025 : Sat 25, Mon 27, Wed 29
  • February 2025: Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Mon 24 and Mon 26
  • March 2025 : Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 17, Wed 19, Sat 22, Mon 24, Wed 26 and Mon 31
  • April 2025: Wed 2, Mon 7, Wed 9, Mon 28 and Wed 30
  • May 2025 : Sat 3, Mon 5, Wed 7, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21 and Sat 24
  • June 2025 : Mon 2, Wed 4, Wed 11, Mon 16, Wed 18, Sat 21, Mon 23, Wed 25 and Sat 28
  • August 2025 : Mon 25, Wed 27 and Sat 30
  • September 2025: Mon 1, Wed 3, Mon 8, Wed 10, Sat 13, Mon 15, Wed 17, Wed 24, Mon 29
  • October 2025 : Wed 1, Sat 4, Mon 6, Wed 8, Mon 17 and Wed 29
  • November 2025: Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 17, Wed 19, Sat 22, Mon 24 and Wed 26
  • December 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10 and Sat 13
  • January 2026 : Mon 5, Wed 7, Sat 6, Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
  • February 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 23 and Wed 25
  • March 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 16, Wed 18, Sat 21, Mon 23 and Wed 25
  • May 2026 : Oral training: Sat 2, Mon 4, Wed 6 and Sat 9

Each program participant receives free 6-month access to the LEARNING7 e-learning platform and its “Marketing in a Digital World” program. In addition to reviewing the concepts covered in the courses, this self-paced training program leads to additional certification. This eLearning program, designed to boost your Digital Marketing skills, has been developed with Facebook, Google, Instagram and Youtube.

Since January 2018, people who have taken preparatory courses for federal exams can benefit from 50% financial support. Find out more here.

Information session
Registration
Brochure

Careers

Communication Jobs

This course will enable you to acquire a high level of involvement, skills and responsibilities, in key positions in the world of communications.

  • Communication Manager
  • Advertising Manager
  • Brand Manager
  • Digital Project Manager
  • Community Manager
  • And more…

In a nutshell

Things to remember

16

months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
icône langage
Language: French
icone école
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
Information session
Registration
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to join CREA

Admission requirements

  • Hold a Brevet Fédéral Spécialiste en Communication ou Relations Publiques, a diploma from a college, university, university of applied sciences or equivalent , and have 2 years’ practical experience as a communications manager or communications consultant.

or

  • Hold a marketing specialist qualification or a diploma from a university, technical college or a diploma recognized by the Confederation (higher technical examination, higher technical college) in the commercial field and have worked for at least 3 years in the field of corporate communications or marketing/commercial, if at least 2 years’ experience as an advertising manager or communications manager or communications consultant with a management function.

or

  • Hold a high school diploma or equivalent qualification and have at least 5 years’ experience in corporate communications and marketing/commercial, provided that at least 2 years of this is as an advertising manager or communications manager or communications consultant with a management function.

If you have already attended the CREA program presentation, please

fill in the registration form.

Entrance exam

There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.

School

Course price (for 16 months): CHF 16’000.-
Registration fee: CHF 300.00

  • The examination fee for the Federal Diploma, amounting to CHF 3,390, is not included in the course fee.
  • CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.

Note: The Swiss Confederation grants a subsidy of 50% of the tuition fees, under certain conditions*, to candidates taking the Federal Diploma exam. *Preparatory course participants must be domiciled in Switzerland at the time of the decision on passing the Federal Diploma exam. A person’s domicile is the place where they reside with the intention of settling permanently and where they have deposited their official documents (art. 23, CC). Participants’ nationality is irrelevant. Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland, and are therefore not entitled to the federal subsidy.

Information session
Registration
Brochure

Inside

Dive into CREA

Discover also

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.