Skip to content
0

Federal diploma

Marketing Specialist

Lausanne
16 months
On the job
French
25 January 2025

Federal diploma + CREA Diploma

Marketing Specialist

CREA, a member of the Digital Switzerland network, announces the creation of the Marketing & Digital Strategist programme, which offers a double degree. It prepares students for the Brevet Fédéral (BF) in Marketing, as well as offering CREA expertise in the fields and disciplines of digital.

Under the direction of Marcello Romano, expert and trainer in marketing and sales, and in partnership with e-commerce leader Qoqa, the Marketing & Digital Strategist Diploma aims to position itself as an important step in professional training, while preparing participants for the needs and expectations of companies in a sector undergoing major transformation.

In collaboration with:

Earn dual certification: the Brevet Fédéral de Spécialiste en Marketing and the CREA Diploma in Marketing & Digital Strategist.

This tailored training programme comprises 400 hours of classes and is designed to be combined with a full-time job. The courses take place on Monday and Wednesday evenings via video and 2 Saturdays a month in person, from January 2025 to March 2026. The lecturers, experts and professionals in their fields, will guide the students by combining theory and practice, always with a link to the professional world and the federal examination.

A federal diploma is a real added value in the eyes of recruiters.

Frederic Dumonal

Director of Continuing Education @CREA

The programme

preparation for the Federal Certificate of Qualification as a Marketing Specialist

Self-management and project management

Marketing research and market analysis

Strategic marketing

Distribution strategy

Marketing-mix concept and program

Integrated communications strategy

Digital marketing and digital strategy

Digital strategy

Corporate communication tools

Google ecosystem

Social paid

CRM

More details

the programme

Combining the curriculum of the Brevet Fédéral de Spécialiste en Marketing with the best content of the CREA programs, the Diplôme de Marketing & Digital Strategist + Brevet Fédéral provides training in all aspects of today’s marketing activities, whether offline or online.

Starting with basic knowledge of economics, law and organization, the curriculum continues with the complete marketing plan (Analysis-Strategy-Program). This dual curriculum enables you to master all the marketing tools needed to manage a product or service launch, or to take charge of the marketing of an SME.

Monday & Wednesday: 6:00 p.m. to 9:00 p.m.
Saturday : 9 a.m. to 4 p.m.

  • January 2025 : Sat 25, Mon 27 and Wed 29
  • February 2025 : Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 24 and Wed 26
  • March 2025 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Sat 22, Mon 24, Wed 26, Mon 31
  • April 2025: Wed 2, Sat 5, Mon 7, Wed 9, Mon 28 and Wed 30
  • May 2025 : Sat 3, Mon 5, Wed 7, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
  • June 2025 : Mon 2, Wed 4, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28 and Mon 30
  • July 2025 : Wed 2 and Sat 5
  • August 2025 : Mon 18, Wed 20, Sat 23, Mon 25 and Wed 27
  • September 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Mon 15, Wed 17, Wed 24, Sat 27 and Mon 29
  • October 2025 : Wed 1, Fri 3, Sat 4, Mon 6, Wed 8, Mon 27 and Wed 29
  • November 2025 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Mon 24, Wed 26 and Sat 29
  • December 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Sat 13, Mon 15 and Wed 17
  • January 2026 : Mon 5, Wed 7, Sat 10, Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
  • February 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 23, Wed 25, Fri 27 and Sat 28
  • March 2026 : Mon 2, Fri 6 and Fri 20
  • April 2026: exam dates to be confirmed

Each program participant receives free 6-month access to the LEARNING7 e-learning platform and its “Marketing in a Digital World” program. In addition to reviewing the concepts covered in the courses, this self-paced training program leads to additional certification. This eLearning program, designed to boost your Digital Marketing skills, has been developed with Facebook, Google, Instagram and Youtube.

Since January 2018, people who have taken preparatory courses for federal exams can benefit from 50% financial support. Find out more here.

Information session
Brochure

Careers

Digital Marketing Jobs

This training will enable you to acquire a high level of involvement, skills and responsibilities, in key positions in the digital world.

  • Marketing project manager
  • Product manager
  • Marketing specialist
  • Marketing coordinator
  • Marketing assistant
  • And more…

In a nutshell

Things to remember

16

months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
icône langage
Language: French
icone école
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to join CREA

Admission requirements

  • Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or an equivalent qualification
  • Have attended an information or open door session, or have had a personal interview
  • 2 years’ practical experience in marketing, sales, communications, advertising, public relations, direct marketing or promotion.

If you have already attended the CREA program presentation,

Please fill in the registration form.

Entrance exam

There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.

School

Course fee (for 16 months): CHF 13’500.-
Registration fee: CHF 200.00

  • The examination fee for the Brevet Fédéral of around CHF 2,500 is not included in the course fee.
  • CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.

Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Brevet Fédéral exam. *Preparatory course participants must be domiciled in Switzerland at the time of the decision on passing the Brevet Fédéral exam. A person’s domicile is the place where he or she resides with the intention of settling permanently and where he or she has deposited his or her official documents (art. 23, CC). Participants’ nationality is irrelevant. Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland, and are therefore not entitled to the federal subsidy.

Information session
Brochure

Inside

Dive into CREA

Interviews

To find out more

Interviews | MEET Lindsey from Brevet Fédéral Marketing Specialist

Interested in this program?

Discover also

other Brevets et Diplômes that might appeal to you

Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.