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Adv. federal diploma

Sales Manager

By video & in Lausanne
16 months
On the job
French
18 January 2025

Federal Diploma + CREA Diploma

Sales Manager

More than just a course of study, CREA’s Federal Sales Manager Diploma is a springboard to an innovative professional future. Recognised at federal level, it positions its holders as key experts in the field of sales, in both traditional and digital aspects. Whether in manufacturing companies, innovative start-ups or the service sector, the opportunities for graduates are vast and varied. Thanks to their comprehensive, in-depth and resolutely modern training, they are equipped to meet the challenges of today’s and tomorrow’s business world.

Earn dual certification: the Federal Diploma in Sales Management and the CREA diploma in Sales & Digital Expert.

This tailored training programme comprises 400 hours of classes and is designed to be combined with a full-time job. The courses take place on Monday and Wednesday evenings via video and 2 Saturdays a month in person, from October 2024 to December 2025. The lecturers, experts and professionals in their fields, will guide the students by combining theory and practice, always with a link to the professional world.

Next school year: 18 January 2025

Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.

Frederic Dumonal

Director of Continuing Education @CREA

The programme

Federal Diploma in Sales Management

Perform managerial tasks

Basics of Political Economy & Corporate Finance

Market and trend analysis

Market service design

Innovation & Design Thinking

Prospection commerciale

Offer process management

Commercial and contract law

Exam preparation

e-CRM fundamentals

Design and Implementation of a Digital Business Development Strategy

Strategy and Sales Development with LinkedIn

LinkedIn B to B – Prospecting and Lead Generation

Further study and practical applications

More details

the programme

Managing a sales department, developing winning strategies and guiding a team towards excellence are all key skills acquired with the Federal Diploma in Sales Management. This training program, enhanced by CREA, now includes a resolutely digital dimension. A significant number of hours are specifically dedicated to e-commerce, CRM and business development, ensuring optimal preparation for today’s market challenges. Designed for ambitious professionals, this 15-month course combines rigorous theory and immersive practice, offering a comprehensive vision of traditional and digital sales fields.

Monday & Wednesday (visio): 6:00 pm to 9:00 pm
Saturday (face-to-face): 9:00 am to 4:00 pm

Each program participant receives free 6-month access to the LEARNING7 e-learning platform and its program: “Marketing in a Digital World”. In addition to reviewing the concepts covered in the courses, this self-paced training program leads to additional certification. This eLearning program, designed to boost your Digital Marketing skills, has been developed with Facebook, Google, Instagram and Youtube.

Since January 2018, people who have taken preparatory courses for federal exams can benefit from 50% financial support. Find out more here.

Information session
Registration
Brochure

Careers

Retail Jobs

This training will enable you to acquire a high level of involvement, skills and responsibilities, in key positions in the retail world.

  • Communication Manager
  • Advertising Manager
  • Brand Manager
  • Digital Project Manager
  • Community Manager
  • And much more …

In a nutshell

Things to remember

15

months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
icône langage
Language: French
icone école
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
Information session
Registration
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to join CREA

Admission requirements

  • Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or equivalent , and have 6 years’ practical experience, including 3 years in a supervisory or managerial role in the sales field.

or

  • Hold a Brevet Fédéral Spécialiste en Vente ou Marketing, a college diploma, a diploma from a specialized college, university or equivalent, and have 3 years’ practical experience in sales.

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.

School

Course fee (for 15 months): CHF 16’000.-
Registration fee: CHF 300.00

  • The examination fee for the Diplôme Fédéral of around CHF 3’400.- is not included in the course fee.
  • CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.

Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Dplôme Fédéral exam.*Preparatory course participants must be domiciled in Switzerland at the time of the decision to pass the Dplôme Fédéral exam. A person’s domicile is the place where they reside with the intention of settling permanently and where they have deposited their official documents (art. 23, CC). Participants’ nationality is irrelevant. Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland, and are therefore not entitled to the federal subsidy.

Information session
Registration
Brochure

Inside

Dive into CREA


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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.