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Federal Diploma + CREA Diploma
Sales Manager
More than just a course of study, CREA’s Federal Sales Manager Diploma is a springboard to an innovative professional future. Recognised at federal level, it positions its holders as key experts in the field of sales, in both traditional and digital aspects. Whether in manufacturing companies, innovative start-ups or the service sector, the opportunities for graduates are vast and varied. Thanks to their comprehensive, in-depth and resolutely modern training, they are equipped to meet the challenges of today’s and tomorrow’s business world.
Earn dual certification: the Federal Diploma in Sales Management and the CREA diploma in Sales & Digital Expert.
This tailored training programme comprises 400 hours of classes and is designed to be combined with a full-time job. The courses take place on Monday and Wednesday evenings via video and 2 Saturdays a month in person, from October 2024 to December 2025. The lecturers, experts and professionals in their fields, will guide the students by combining theory and practice, always with a link to the professional world.
Next school year: 18 January 2025

Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.
Frederic Dumonal
Director of Continuing Education @CREA
The programme
Federal Diploma in Sales Management
Basics of Political Economy & Corporate Finance
Market and trend analysis
Market service design
Innovation & Design Thinking
Prospection commerciale
Offer process management
Commercial and contract law
Exam preparation
e-CRM fundamentals
Design and Implementation of a Digital Business Development Strategy
Strategy and Sales Development with LinkedIn
LinkedIn B to B – Prospecting and Lead Generation
Further study and practical applications
More details
the programme
Managing a sales department, developing winning strategies and guiding a team towards excellence are all key skills acquired with the Federal Diploma in Sales Management. This training program, enhanced by CREA, now includes a resolutely digital dimension. A significant number of hours are specifically dedicated to e-commerce, CRM and business development, ensuring optimal preparation for today’s market challenges. Designed for ambitious professionals, this 15-month course combines rigorous theory and immersive practice, offering a comprehensive vision of traditional and digital sales fields.
Monday & Wednesday (visio): 6:00 pm to 9:00 pm
Saturday (face-to-face): 9:00 am to 4:00 pm
Each program participant receives free 6-month access to the LEARNING7 e-learning platform and its program: “Marketing in a Digital World”. In addition to reviewing the concepts covered in the courses, this self-paced training program leads to additional certification. This eLearning program, designed to boost your Digital Marketing skills, has been developed with Facebook, Google, Instagram and Youtube.
Since January 2018, people who have taken preparatory courses for federal exams can benefit from 50% financial support. Find out more here.

In a nutshell
Things to remember
15

How to join CREA
Admission requirements
- Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or equivalent , and have 6 years’ practical experience, including 3 years in a supervisory or managerial role in the sales field.
or
- Hold a Brevet Fédéral Spécialiste en Vente ou Marketing, a college diploma, a diploma from a specialized college, university or equivalent, and have 3 years’ practical experience in sales.
If you have already attended the CREA program presentation, please fill in the registration form.
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course fee (for 15 months): CHF 16’000.-
Registration fee: CHF 300.00
- The examination fee for the Diplôme Fédéral of around CHF 3’400.- is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Dplôme Fédéral exam.*Preparatory course participants must be domiciled in Switzerland at the time of the decision to pass the Dplôme Fédéral exam. A person’s domicile is the place where they reside with the intention of settling permanently and where they have deposited their official documents (art. 23, CC). Participants’ nationality is irrelevant. Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland, and are therefore not entitled to the federal subsidy.
Inside
Dive into CREA
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