Brevet fédéral / bachelor professionnel
AI Business Specialist
This Certificate is also available at
Lausanne
The Federal Certificate + The AI CREA Diploma
AI Business Specialist + AI Innovation & Go to Market
Become a key player in the AI revolution!
Learn how to design, manage and deploy transformation projects based on artificial intelligence, at company level. This programme combines a recognised Federal Certificate with CREA’s expertise, offering dual certification in strategic AI and design thinking.
Artificial intelligence is no longer a technology: it is a strategic skill for all organisations.
The new Federal Certificate in AI Business Specialist, recognised from 2026, trains leaders capable of integrating AI into the heart of strategy, marketing and performance. In a context of rapid transformation, professionals in marketing, digital, communication, sales and strategy must master the tools and challenges of AI to remain competitive. With CREA, combine the rigour of a federal certification with a specialisation in marketing & AI, focused on business performance, creativity and innovation.
The programme comprises approximately 400 hours spread over 16 months and has been designed to be fully compatible with full-time employment. Sessions are held in a hybrid format, with online courses in the evenings supplemented by face-to-face sessions on Saturdays. The programme begins in September 2026, with a federal exam scheduled for October 2027. The instructors, who are experts in the field and specialists in AI, business and marketing, combine theory, real-life case studies and practical application to ensure a professional and performance-oriented learning experience, while effectively preparing students for the federal exam.
Academic Partner
The five fundamental pillars of training:
- Leading the AI transformation of a department or company.
- Identify AI levers for marketing, sales, and business processes.
- Working at the interface between strategy, data and technology.
- Deploy concrete and measurable AI solutions.
- Establish an AI culture and transformational leadership.
Next session: 2026, September, 15.
Evening classes on Mondays and Wednesdays from 6pm to 9pm (video conferencing) and two Saturdays per month from 9am to 4pm (in person).
A federal certificate is a real added value in the eyes of recruiters.
Gérald Le Meur
Head of Federal Patents & Diplomas
The programme
preparation for the Federal AI Business Specialist Certificate
AI Foundations & Vision
AI–Business Strategy & Governance
AI Use Cases for Marketing & Sales
Data, Infrastructure & AI Architecture
AI Prototyping & Solution Design
Deployment & Industrialization (MLOps)
AI-Driven Marketing Performance
AI Leadership & Change Management
Innovation & Emerging Technologies
Final Project + Federal Exam Preparation
Prototyping & Design Thinking
Business Model & Intra- / entrepreneurship
Marketing Plan & Go to Market Strategy
The details
of the programme
Combining the Federal AI Business Specialist Certificate programme with the best content from CREA programmes, the AI Innovation & Go to Market Diploma provides training in all aspects of AI, marketing, automation and business.
Programme start date: 15th september 2026, in person (Geneva)
Exam session: October – November 2027 (dates to be confirmed)
- September 2026 : Tue 15, Wed 16, Wed 23, Sat 26, Mon 28, Wed 30
- October 2026 : Sat 3, Mon 5, Wed 7, Mon 26, Wed 28, Sat 31
- November 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 16, Wed 18, Sat 21, Mon 23, Wed 25, Mon 30
- December 2026 : Wed 2, Sat 5, Mon 7, Wed 9, Mon 14, Wed 16, Sat 19
- January 2027 : Sat 9, Mon 11, Wed 13, Mon 18, Wed 20, Sat 23, Mon 25, Wed 27
- February 2027 : Mon 1, Wed 3, Mon 15, Wed 17, Sat 20, Mon 22, Wed 24
- March 2027 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Mon 15, Wed 17, Sat 20, Mon 22, Wed 24
- April 2027 : Mon 12, Wed 14, Sat 17, Mon 19, Wed 21, Mon 26, Wed 28
- May 2027 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Wed 19, Sat 22, Mon 24, Wed 26, Mon 31
- June 2027 : Wed 2, Sat 5, Mon 7, Wed 9, Mon 14, Wed 16, Sat 19, Mon 21, Wed 23, Mon 28, Wed 30
- July 2027 : Sat 3, Mon 5, Wed 7
- August 2027 : Mon 16, Wed 18, Sat 21, Mon 23, Wed 25, Mon 30
- September 2027 : Wed 1, Sat 4, Mon 6, Wed 8, Mon 13, Wed 15, Wed 22, Sat 25, Mon 27, Wed 29
- October 2027 : Sat 2
- November 2027 : Mon 22, Wed 24, Mon 29 (dates to be confirmed)
- December 2027 : Wed 1, Sat 4, Mon 6, Wed 8 (dates to be confirmed)
In brief
Key takeaways
16
months of training (2 evenings per week online and 2 Saturdays per month in person)
On-the-job program
Language: French
Campus: Geneva｜Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
Access to the KREA platform (300 generative AI tools)
How to join CREA
Admission requirements
- Hold a federal certificate of proficiency or equivalent qualification in the field of information and communication technologies (ICT) and have at least 2 years of relevant professional experience, or hold a federal certificate of proficiency, high school diploma, or equivalent qualification and have at least 4 years of professional experience, including 2 years in the development or management of projects, products, or processes.
- Have participated in an information session or open house, or have had an individual interview
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course fee (for 16 months): CHF 0.-
Registration fee: CHF 200.00
- The examination fee for the Brevet Fédéral of around CHF 3,000 is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Brevet Fédéral exam. *Preparatory course
NOTE:
Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.
The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Certificate exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.
Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.
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