Digital Marketing & Communication

The challenge for every brand is to define its uniqueness and engage with its community… nothing, or almost nothing, has changed! AI, the Pandora’s box of digital marketing, has just revealed its most powerful forces. So on your marks, get set! Sorry, we’re already off.

The arrival of generative AI, which is more accessible and less costly than analytical AI, is proving its relevance and revolutionising the way in which brands interact with their consumers. It provides innovative solutions for creating powerful content and personalising campaigns, interfaces and brand-customer dialogues. As for the creative process, it’s a somewhat thorny subject… does it limit or catalyse creativity? We’ll give you the means to make up your own mind.
As an aspiring professional, you will learn how to harness this revolution to design and manage marketing and communication strategies that are in tune with the constant changes in consumer expectations.

The digital marketing sector is growing fast, but it’s ultra-competitive. So you’re going to have to make a difference to stand out from the crowd. That’s precisely what CREA is offering with this Master’s in Digital Marketing & Communication: to turn you into talented individuals capable of combining creativity, strategic vision and mastery of new technologies, so that you can establish yourself as a key professional.

The recipe? An 18-month course firmly rooted in practice, with numerous workshops that will enable you to work on practical projects and develop your skills throughout the course. And above all, thanks to its executive format, with classes only on Fridays and Saturdays, this Master’s degree gives you the opportunity to do a work placement at the same time, thereby strengthening your professional experience and maximising your employability.

Over 20 batches of students have put their trust in us in Geneva and Lausanne, and they’ve been right to do so: today, they hold positions with leading companies such as Le Temps, la RTS, l’Organisation Mondiale de la Santé, Caran d’Ache, Red Bull, Accenture, Publicis, Dentsu X, Franz&René, Havas Switzerland, Ralph Lauren, Rolex, L’Oréal, Procter & Gamble, Assurance La vaudoise, Orange Cyberdefense, Swissquote and many others.

Why shouldn’t you?

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Pre-commencement: Friday 3 October 2025 from 1.30 pm
Next start date: Monday 6 October 2025 at 9 am

120 ECTS credits