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The Bachelor
Events & Cultural Communication
Surprising the public, making an impression, creating emotions, offering something new – the stakes are high, but with a new standard: the marriage of events and technology!
Whether it’s a corporate or cultural event, the fusion of human creativity and technological advances is fundamentally revolutionising the way we design and take part in these events. This is precisely what we prepare our students for! They learn not only how to design, script, plan, orchestrate and digitalise an event, but also how to promote it.
The events sector, which has been hit hard by the economic crisis, is growing again, creating a shortage of qualified staff. It therefore offers a vast field of opportunities for students with a creative, curious, intuitive, visionary and passionate profile and a certain artistic sensitivity. To train these future conductors, CREA is launching its new Bachelor’s degree in Events & Cultural Communication.
The Event Lab, an experimentation area that reproduces the working conditions of an events agency under the supervision of professionals in the trade… Your speakers, active experts in the market, will also help to structure your future network.
On completion of this Bachelor’s degree, you could join an agency, advertiser, association, foundation or festival as a project manager, or choose to continue your studies with a Master’s degree.
Need constant stimulation? Events are your playground! Go for it, boredom is not on the agenda!
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who are active alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Compulsory pre-entry: Thursday 18 September 202 from 2pm to 5pm
Classes start: Tuesday 23 September 2025 at 9.15am
180 ECTS credits

Being surrounded by professionals is a real advantage, both in terms of valuable advice and networking.
Mickael
Alumni @CREA
The programme
of the Bachelor Events & Cultural Communication
Marketing
Event Fundamentals
Media & Audience
Creative techniques & tools
Soft skills & Personal branding
Event Lab
Ideation & creation
Event scenography
Phygitalization & Commitment
Partnership & Patronage
RP & Influence
Event Lab
Event Brand Content
Sports event
Cultural event
Event Lab
Bachelor’s thesis
Travel

Companies that recruit our CREA students












In a nutshell
Things to remember
3
2
1
180

How to join CREA
Admission requirements
- Be between 18 and 25 years old
- Have attended an information or open door session, or have had a personal interview.
- Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
- Have completed the application form
- Have passed the entrance exam
If you have already attended the CREA program presentation, please fill in the registration form.
Entrance exam
After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the online entrance exam. This test is to be taken on an adapted platform and is made up of 4 parts.
The student has 10 days to answer all the questions and submit his/her work, when he/she receives the invitation email from CREA’s Recruitment & Admissions Department.
The student will be guided throughout this online assessment by clear and precise instructions.
Should the student fail this online entrance exam, an interview with a specific decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.
School
Price for 3 years of training: CHF 54’000.-
Application fee: 500.00 –
Including MacBook Pro computer hardware and graphics software.
ECTS credits
We award them to our Bachelors and Masters students. These qualifications are recognized by professional associations and CREA’s partner companies, but do not constitute a state diploma.
They are nevertheless awarded by a private school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are at the origin of the system for quantifying studies (face-to-face courses, research work, personal work, etc.)
The Bachelors we award total 180 ECTS credits; and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly for post-graduate studies.
Interested in B2 or B3
Join our school in the second or third year of your Bachelor's degree
Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree?
Inside
Dive into the heart of CREA
Interviews
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