The Master in Luxury Marketing, which is 18 months long and carried out during employment, is certified by the INSEEC group. The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.DOWNLOAD THE BROCHURE
The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.
In-depth knowledge of the Luxury consumer, who is by nature very demanding, is vital at a time when their expectations have become more varied and more complex. Explore different research disciplines and modes of observation to uncover new insights and leverage them so that you can deliver personalization of the customer experience.
Luxury brands owe it to themselves more than ever to play their avant-garde cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build a strong identity and a unique relationship in order to grow powerful brands with an exclusive territory.
Identifying problems and formulating solutions is a sine qua non for building a strategy. Have a method to develop an effective and coherent strategy to meet the objectives to be achieved.
The implementation of a marketing activation plan requires perfect mastery of the main brand channels and platforms: search engines, social networks, websites, influencers, E-PR, etc. Discover the management and performance measurement tools to deploy, measure and optimize a 360 ° activation plan.
Leadership, creativity and a spirit of innovation are fundamental values that CREA wishes to transmit. Learn to better collaborate with others to create, carry, defend and buy into your projects.
The aggregation and application of knowledge and skills is the capital point of this Master. Exposed to real brand challenges, benefit from expert coaching to be able to make a global strategic recommendation in accordance with the brief given.
Innovation is essential. It can apply to a new product, a new distribution channel, a new organization and address a new target. It is always a creator of value. Explore, shake up the codes and deploy tailor-made solutions adapted to the requirements of Luxury marketing and faithful to the brand’s DNA.
The reconciliation of two worlds – Digital and Luxury – that were originally opposed, has given new impetus to Luxury brands that transcends their power of influence. Seize the potential of digital to continue to cultivate the rarity, the dream and the desirability of these exceptional brands.
Art is one of the privileged inspirations of Luxury, which multiplies collaborations, without setting limits. Discover, decode and, in turn, tell a story to feed the imagination and create emotions.
The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relationship strategy to offer excellent service to your customers and make them brand ambassadors.
La Data est le nouveau territoire de développement et de création de valeur pour les entreprises dont les opportunités semblent infinies. Définissez la bonne stratégie Data pour collecter des données, les interpréter, les exploiter, afin d’optimiser l’impact de vos campagnes média et créer de nouvelles expériences clients.
The effervescence of online commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce, to build and manage omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.
The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable and compelling business for your audience and for investors.
The luxury sector is changing, with a constant annual growth rate. However, the definition and reality of luxury has also profoundly changed in a very short time, and is a sector that is undergoing radical transformation.
The highly professional, multi-disciplinary course allows students to understand the specific factors involved in the creation and support of a luxury brand in a competitive international environment and how to contribute to it over two years.
The goal of this Master is to both draw links between and distinguish the people (designers and managers), the disciplines (art, science & technology, and management) and the skills (creation, production, enhancement and negotiation) to train the new generation of decision-makers and creators in traditional and digital design environments. The students will therefore be trained for all these new roles, and have an understanding of all the aspects of a luxury product in today’s world.
In a dream sector, now is the time to dare to act.
Next Academic year start: October 5th 2020
120 ECTS credits
There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 23800.-
Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“What is really interesting about this Master’s course is the opportunity to meet people working in the sector and discuss with them throughout the course.”
Ivan, Student @ CREA
Manage rarity in the market to preserve the dream that a luxury product inspires.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!