The Master in Luxury Marketing, which is 18 months long and carried out during employment, is certified by the INSEEC group. The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.DOWNLOAD THE BROCHURE
This foundation module explores the different marketing strategies used to promote luxury products and brands, presenting step-by-step and point-by-point the details that make this sector unique.
Overlooked for too long, the digital channel is now essential for luxury brands and involves profound changes. This module reviews the choices and tools used by large brands to bring luxury and customer experience together online and understand the strategic challenges that digital represents in this sector.
The impact of image and style, as well as predicting trends, are all part of the basic elements of luxury and fashion systems. This module provides an understanding of ideas about the “author” and “creativity”, and explains how art direction requires talented people with an overall vision of brand strategy, communication and consumer expectations more than ever before.
During this Master’s course, students will have the opportunity to go on four study trips and discover the essential inside secrets of prestigious, creative brands which have given luxury its reputation for excellence. These discovery trips will take place in companies in Milan, London, Paris and Switzerland.
The luxury sector is changing, with a constant annual growth rate. However, the definition and reality of luxury has also profoundly changed in a very short time, and is a sector that is undergoing radical transformation.
The highly professional, multi-disciplinary course allows students to understand the specific factors involved in the creation and support of a luxury brand in a competitive international environment and how to contribute to it over two years.
The goal of this Master is to both draw links between and distinguish the people (designers and managers), the disciplines (art, science & technology, and management) and the skills (creation, production, enhancement and negotiation) to train the new generation of decision-makers and creators in traditional and digital design environments. The students will therefore be trained for all these new roles, and have an understanding of all the aspects of a luxury product in today’s world.
In a dream sector, now is the time to dare to act.
Next Academic year start: Fall 2020
120 ECTS credits
There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 23800.-
Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“What is really interesting about this Master’s course is the opportunity to meet people working in the sector and discuss with them throughout the course.”
Ivan, Student @ CREA
Manage rarity in the market to preserve the dream that a luxury product inspires.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!