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Master

Luxury Marketing

Geneva
18 months
On the job
French
Monday 6 October 2025

The Master

Luxury Marketing

The 18-month, on-the-job Master’s in Luxury Marketing is certified by the OMNES Education group. The course combines theory, workshops and networking, with an international outlook. The programme has been developed in collaboration with some of the biggest names in the Luxury Goods industry (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.), and includes a week-long trip to our Monaco campus combining lectures and visits.

The luxury sector is evolving, with a constant annual growth rate. However, the very definition and reality of luxury has changed profoundly in a short space of time. It is a sector in the throes of change.

This multi-disciplinary, highly vocational programme enables students, over two years, to integrate and contribute to the specific factors involved in creating and maintaining a luxury brand in a competitive international environment.

The aim of this Master’s degree is to link people (designers and managers), disciplines (art, science & technology, management) and skills (knowing how to create, know how to produce, know how to promote and negotiate) in order to train the new generation of decision-makers and creators in traditional and digital design fields. Multidisciplinarity is essential. Students are trained in all these new professions, assimilating all aspects of today’s luxury products.

In a sector that dreams are made of, now is the time to dare and do.

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Pre-commencement: Thursday 2 October 2025 from 1.30 p.m.
Classes start: Monday 6 October 2025 at 9 a.m.

120 ECTS credits

What’s really interesting about this Master’s programme is the opportunity to rub shoulders with industry players and exchange ideas throughout the course.

Ivan

Student @ CREA

The programme

of the Master in Luxury Marketing

Business Environment

Consumer Insights

Branding

Strategic thinking & Management

PR, Event & Media

Digital project management

Personal Branding

Retail & Trade Marketing

Product strategy

Brand building on sustainability

Data & customer journey

Leadership

Big Data & CRM

Retail & E-Commerce

E-reputation & public relation

Entrepreneurship

Information session
Brochure

Careers

Luxury Jobs

Managing scarcity on the market to preserve the dream that a luxury product conveys.

  • Chef de Produit
  • Visual Merchandiser
  • Brand Manager
  • Planneur Stratégique
  • CRM Manager
  • And any more…

Companies that recruit our CREA students

In a nutshell

Things to remember

18

months of training
On-the-job program

1

trip to Monaco (optional)
icône langage
Language: French
icone école
Campus: Geneva

120

ECTS credits
Career Center, Corporate Relations & Alumni at your disposal
Possible financing plan
Training eligible for the OFPC annual training voucher
Campuses abroad via the OMNES Education network
Information session
Brochure

Speaker·s

A school near the market

Our motto is ‘learning from experience’. Knowledge comes from experts. Our lecturers are professionals in their field and share their knowledge and tools with students so that they can learn from experience.

The job market is changing rapidly, so it’s vital that every student has the right background to enter the world of work.

How to join CREA

Admission requirements

  • Hold a bachelor’s degree, a federal diploma in marketing, communications or public relations, a CFC (Certificat fédéral de capacité) in marketing or communications (professional experience required) or an equivalent qualification.
  • Have attended an information session, an open day or a personal interview.
  • The 5-month internship (or professional activity) must be validated by the school and carried out during the training period.

Have you attended the CREA programme presentation?

Fill in the registration form

Entrance exam

There is no specific entrance examination for the Master’s programme.
Each application will be considered individually by the course director, who reserves the right to accept or reject an applicant without giving reasons.

Education

Course fee: CHF 24’900.-
Registration fee: 300. –
Special price for OMNES Education Group students – (on request)

ECTS credits

We award them to our bachelor and master students. These qualifications are recognised by professional associations and by CREA’s partner companies, but they are not state diplomas.

They are, however, awarded by a public school and comply strictly with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face teaching, research, personal work, etc.).

The Bachelor’s degrees we award are worth 180 ECTS credits, while the Master’s degrees are worth 120 ECTS credits. Collaboration agreements with other institutes or professional associations in Europe allow our students to participate in other training courses, especially postgraduate courses.

Information session
Brochure

Insides

Immerse yourself in CREA

Are you interested in the program?

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.