The Master in Luxury Marketing, which is 18 months long and carried out during employment, is certified by the OMNES Education Group. The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.DOWNLOAD THE BROCHURE Fill in the registration application
Le programme de nos Master exécutif s’articulent en trois phases distinctes mais liées les unes aux autre. Notre but : Partager le meilleur de chaque formation, créer des ouvertures, et non des silos afin d’encourager la multidisciplinarité, stimuler la créativité et enrichir l’expérience de nos participants avec une forte dimension agile et humaine.
La phase 1 « Immersion » repose sur 7 modules pour développer et renforcer une culture solide de l’environnement business, de la marque, du consommateur, des plateformes digitales ou encore des outils de mesure.
The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.
In-depth knowledge of the Luxury consumer, who is by nature very demanding, is vital at a time when their expectations have become more varied and more complex. Explore different research disciplines and modes of observation to uncover new insights and leverage them so that you can deliver personalization of the customer experience.
Luxury brands owe it to themselves more than ever to play their avant-garde cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build a strong identity and a unique relationship in order to grow powerful brands with an exclusive territory.
Critical thinking is essential for solving complex problems, meeting challenges and providing direction. Have methods to develop new ideas and develop an effective and coherent strategy to achieve your goals.
Implementing a marketing activation plan requires a perfect control of the main brand channels and platforms: search engines, social networks, websites, influencers, E-PR, etc. Discover the management and performance measurement tools to deploy a 360° activation plan, measure and optimize it.
Today, website is the first window of a luxury house. Master the steps to create a website and increase its visibility.
The image you create online is the first key between you and the recruiter. Build your own personal brand to stand out and get noticed.
La phase 2 « Expertise » du Master est constituée d’un approfondissement de la verticale du Master via un programme dédié, spécifique à chaque formation (Digital, Luxe, Sport)
The boutique remains the point of contact of excellence: the service, the sales ceremonial and the windows must be up to the standards of the luxury customers. Offer them the experience of a high quality product to immerse them in the brand’s universe.
The product is at the heart of the strategy of a luxury House. Discover the steps necessary to create a new product or a new collection, from the creative brief to the launch plan.
Customers expect concrete ethical and ecological commitments from the companies. Offer greener products that are part of a circular economy, and adopt an inclusive approach to make tomorrow an eco-responsible world.
The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relationship strategy to offer excellent service to your customers and make them brand ambassadors.
People skills are as important as knowledge. Learn how to communicate your ideas in an effective and friendly way to move your projects forward in complex and multicultural organizations.
La phase 3 « Spécialisation » du Master permet de vous démarquer en choisissant une des spécialisations proposées en fonction de thèmes porteurs sur le marché du travail.
The personalized experience is a key lever in the purchase decision process and in building consumer loyalty. Define the right data strategy and adopt a proactive and non-intrusive relationship strategy to create a strong link with your customers and turn them into brand ambassadors.
The effervescence of online commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce, to build and manage omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.
L’image d’une marque sur le web peut rapidement se construire à son insu et abîmer la perception que les consommateurs et consommatrices en ont. Construisez la réputation de votre marque et mesurez-la afin qu’elle devienne un véritable levier d’acquisition.
The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable and compelling business for your audience and for investors.
The luxury sector is changing, with a constant annual growth rate. However, the definition and reality of luxury has also profoundly changed in a very short time, and is a sector that is undergoing radical transformation.
The highly professional, multi-disciplinary course allows students to understand the specific factors involved in the creation and support of a luxury brand in a competitive international environment and how to contribute to it over two years.
The goal of this Master is to both draw links between and distinguish the people (designers and managers), the disciplines (art, science & technology, and management) and the skills (creation, production, enhancement and negotiation) to train the new generation of decision-makers and creators in traditional and digital design environments. The students will therefore be trained for all these new roles, and have an understanding of all the aspects of a luxury product in today’s world.
In a dream sector, now is the time to dare to act.
Next Academic year start: October 3th 2022
120 ECTS credits
Annual certified OFPC cheque accepted
There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 24500.-
Application fee : 300.-
Special price for INSEEC U Group students (on demand)
Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
The INSEEC U. GROUP is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC U. GROUP has a network of 515 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“What is really interesting about this Master’s course is the opportunity to meet people working in the sector and discuss with them throughout the course.”
Ivan, Student @ CREA
Manage rarity in the market to preserve the dream that a luxury product inspires.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!