Master

Luxury Marketing

Experience, a new luxury

The Master in Luxury Marketing, which is 18 months long and carried out during employment, is certified by the INSEEC group. The programme combines theory, workshops and networking with an open vision of the world. The course has been developed in co-operation with leading players in the luxury world (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.) and includes two trips in Europe and a week of lectures on our Monaco and Shanghai campuses.

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COURSE PROGRAMME

Strategy & Communication

Online Luxury

Styles, Trends & Forecasts

Discovery trips

The luxury of a bespoke course

The luxury sector is changing, with a constant annual growth rate. However, the definition and reality of luxury has also profoundly changed in a very short time, and is a sector that is undergoing radical transformation.

The highly professional, multi-disciplinary course allows students to understand the specific factors involved in the creation and support of a luxury brand in a competitive international environment and how to contribute to it over two years.

The goal of this Master is to both draw links between and distinguish the people (designers and managers), the disciplines (art, science & technology, and management) and the skills (creation, production, enhancement and negotiation) to train the new generation of decision-makers and creators in traditional and digital design environments. The students will therefore be trained for all these new roles, and have an understanding of all the aspects of a luxury product in today’s world.

In a dream sector, now is the time to dare to act.

Next Academic year start: September 30th 2019

120 ECTS credits

  • 18-month course
  • Programme can be undertaken whilst working
  • 1 trip to Monaco
  • 1 optional international trip (for example: San Francisco)
  • 1 3-month exchange with Baruch College in New York possible
  • Language: French
  • Campus: Geneva
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.

    • Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
    • The 5-month business internship (or professional activity) must be approved by the school and carried out during the course

Fees

Special offer until December 21st : CHF 23’000.-

Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.

The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“What is really interesting about this Master’s course is the opportunity to meet people working in the sector and discuss with them throughout the course.”

Ivan, Student @ CREA

Inside

Trip to Monaco

Trip to Paris

Internships & Businesses

Workshop @ Piaget

CREA Luxury Day

Barbara Houdayer - Lecturer

Careers

Careers in the luxury sector

Manage rarity in the market to preserve the dream that a luxury product inspires.

Marketing Manager Product Manager Communication Director Brand Manager Visual Merchandiser CRM Manager PR Manager Strategic Planner Community Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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