Master Luxury Marketing

The prerequisite for any action is the observation and understanding of the environment in which we operate. Capture the trends and weak signals of the digital transformation of consumers and businesses to stay competitive.

In-depth knowledge of the Luxury consumer, who is by nature very demanding, is vital at a time when their expectations have become more varied and more complex. Explore different research disciplines and modes of observation to uncover new insights and leverage them so that you can deliver personalization of the customer experience.

Luxury brands owe it to themselves more than ever to play their avant-garde cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build a strong identity and a unique relationship in order to grow powerful brands with an exclusive territory.

Critical thinking is essential for solving complex problems, meeting challenges and providing direction. Have methods to develop new ideas and develop an effective and coherent strategy to achieve your goals.

Implementing a marketing activation plan requires a perfect control of the main brand channels and platforms: search engines, social networks, websites, influencers, E-PR, etc. Discover the management and performance measurement tools to deploy a 360° activation plan, measure and optimize it.

Today, website is the first window of a luxury house. Master the steps to create a website and increase its visibility.

The image you create online is the first key between you and the recruiter. Build your own personal brand to stand out and get noticed.

The boutique remains the point of contact of excellence: the service, the sales ceremonial and the windows must be up to the standards of the luxury customers. Offer them the experience of a high quality product to immerse them in the brand’s universe.

The product is at the heart of the strategy of a luxury House. Discover the steps necessary to create a new product or a new collection, from the creative brief to the launch plan.

Customers expect concrete ethical and ecological commitments from the companies. Offer greener products that are part of a circular economy, and adopt an inclusive approach to make tomorrow an eco-responsible world.

The personalized experience is a decisive lever in the purchasing decision process and consumer loyalty. Adopt a resolutely proactive and non-intrusive relationship strategy to offer excellent service to your customers and make them brand ambassadors.

People skills are as important as knowledge. Learn how to communicate your ideas in an effective and friendly way to move your projects forward in complex and multicultural organizations.

The personalized experience is a key lever in the purchase decision process and in building consumer loyalty. Define the right data strategy and adopt a proactive and non-intrusive relationship strategy to create a strong link with your customers and turn them into brand ambassadors.

The effervescence of online commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce, to build and manage omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.

L’image d’une marque sur le web peut rapidement se construire à son insu et abîmer la perception que les consommateurs et consommatrices en ont. Construisez la réputation de votre marque et mesurez-la afin qu’elle devienne un véritable levier d’acquisition.

The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable and compelling business for your audience and for investors.