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The Master
Global Luxury Brand Management
The world of luxury brands has always been an incredibly complex one, delicately balancing the creation of desire for the exceptional whilst retaining exclusivity and inaccessibility.
In today’s fiercely competitive, global marketplace, with an increasingly discerning luxury client and a perpetually evolving digital landscape, the management of luxury brands has become even more challenging – but also even more exciting – than ever before.
If you aspire to a dynamic management career in today’s thriving world of luxury brands, then our Global Luxury Brand Management programme could be the gateway to realising your ambitions.
Nestled in a city that lives and breathes luxury, our Geneva campus appropriately hosts this innovative English language Masters programme in Global Luxury Management.
This comprehensive, 2 year, full-time programme is designed to equip you with the knowledge and skills essential for a leadership role in the flourishing world of luxury.
A dynamic and ever-evolving industry, impervious to economic crisis and at the forefront of technology, the luxury brands of the future are boldly charting the course that others will only follow. The Masters in Global Luxury Management is a comprehensive programme which will ensure you’re both ready and able to master the intricacies of this influential sector.
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Next Academic year start: February 2, 2026 or October 12, 2026
120 ECTS credits
What is really interesting about this Master’s course is the opportunity to meet people working in the sector and discuss with them throughout the course.
Ivan
Student @ CREA
The programme
of the Global Luxury Brand Management Master
Semester 1
Marketing in a global ecosystem
Luxury foundations
Digital creativity
Semester 2
Brand equity
Luxury image
Managerial innovation at the heart of leadership
The art of luxury communication
Study trips
Semester 1
Product design & client experience
Luxury boutique
Building new futures
Study abroad semester
(option)
Semester 2
Internship
Master Thesis
Programme
details
1st year:
CLASSES from February to May 2026
CLASSES from October 2026 to January 2027
2nd year:
INTERNSHIP from February to June 2027
CLASSES from September to December 2027
+ Master’s thesis
1st year:
COURSES from October 2026 to May 2027
2nd year:
COURSES from September 2027 to December 2027
INTERNSHIP from January 2028 to May 2028
+ Master’s thesis
Companies recruiting CREA students
In a nutshell
Key points
3
semesters of courses
1
internship
1
semester abroad (optional)
120
ECTS Credits
Language : English
Campus : Geneva
100% of lecturers are active professionals
Personalized support from the Career Center
A network of over 4,500 alumni
Finance plan available
Admission based on an entrance exam
Member of the OMNES Education group
How to join CREA
Admission requirements
- Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
- Achieve an English language qualification at B2 level (optional).
Entrance exam
There is no specific entrance examination for the Master’s program.
Each application is evaluated individually by the Course Director, who reserves the right to accept or reject a candidate without justification.
Course fees
Course price: CHF 28’800.-
Application fee: CHF 300
Special price for OMNES Education Group students – (on request)
ECTS Credits
We award them to our Bachelors and Masters students. These qualifications are recognised by professional associations and by CREA’s partner companies, but do not constitute a state diploma.
They are nevertheless awarded by a public school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face classes, research work, personal work, etc.).
The Bachelors that we award total 180 ECTS credits, and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly postgraduate courses.
Inside
Immerse yourself in CREA
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