Master Global Luxury Brand Management

Master the principles of design thinking to adopt a creative, human-centric approach to managing culturally diverse teams and solving complex problems.

Gain insight into the crucial roles of art, culture, design and craftsmanship in the construction of the pillars of distinguished luxury brands.

Get acquainted with the ‘new’ luxury customer of tomorrow, and learn to adapt to their individual – and often culturally diverse – requirements, whilst staying true to the brand’s core values.

Understand the dynamics and forces at play of a hyper-competitive, constantly evolving digital marketplace in order to craft appropriate marketing strategies for success.

Continue to nourish a brand’s equity by harnessing the power of its unique heritage, as well as by developing strategic brand extensions and fostering rich partnerships to elevate the brand to the pinnacle of excellence.

Develop cutting-edge brand communications by embracing digital channels, formulating influencer strategies and tapping into the potential of social media.

Leverage Internet 3.0 and its cutting edge digital developments to enhance the time-honoured realm of luxury, preserving its essence whilst embracing innovation.

Immerse yourself in one of the most vibrant luxury capitals of the world with a multi-day trip to Milan and Gain cutting-edge insights at VivaTech, Europe’s biggest start-up and tech event in Paris.

Develop expertise in luxury experience creation, through innovative product and process design to meet the exacting demands of today’s luxury clientele.

Develop excellence in service and creative retail activation to bring the luxury boutique experience to life, in practical and dynamic ways.

Integrating contemporary considerations such as geopolitics, CSR, sustainability and inclusivity into the fabric of modern luxury brands so they remain in perpetuity.

Put theory into practice and gain real life business experience, through an immersive 5 months internship within a luxury house.

Choose to undertake your 3rd semester at one of our partner universities abroad, providing you with a truly international experience.

The culmination of 1,5 years of effort and learning. A personal project which takes the form of a written assignment which is then presented to a jury of professionals.