This Digital Marketing eLearning program, built to help you upgrade your digital skills, has been developed in partnership with Google, Facebook and more. Offering a stimulating and engaging experience, this flexible online training adapts to your pace.
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To explore the consumer’s new play- ground and its unprecedented impact on brands.
To build on the essentials of marke- ting to shape your brand success in the digital world.
To get inspiration and learn how to drive your brand, communication and media planning in this ever-changing environment.
To seize the new opportunities of targeting approaches to reach your audience.
To benefit from the key digital formats to engage with your targeted consumers in a rele- vant and powerful way.
To deep dive into the leading platforms and build your brand presence, where your consu- mers are spending most of their time.
To delve into the measurement landscape and leverage its tools and methods.
This digital training offers a unique experience alternating video lessons and interactive exercises. LEARNING7 allows you to strengthen your marketing skills relating to strategic planning, formats and platforms, but also to targeting and measurement techniques to develop your brand building and performance marketing campaigns.
This interactive course combines online and face-to-face training with digital industry experts.
This eLearning platform has been designed to guide you along your learning journey thanks to a proven user experience. More specifically, the dashboard will inform you of your progress and results in real time, the glossary defines over 400 marketing terms, and, finally, the bookmarking and note-taking functions will allow you to follow this course wherever you are.
The professional certification is awarded by INSEEC, European leader in private higher education. It is validated by the Syllabus Advisory Council and accredited by the IAA. 3 levels of certification are delivered according to your rate of right answers at the final quiz: Completion (50%) / Professional (65%) / Expert (80%)
As soon as you get certified, you can participate to a one-day workshop (additional option) to deep dive and consolidate your knowledge with practical exercices. You will have the opportunity to discuss with experts and to challenge marketing concerns with peers.
Your subscription will then be automatically renewed at the regular price of 99.-/month. No commitment: unsubscribe whenever you want.
Businesses: ask for a specific quote for: an all year access for your team, more content & learning modules, personalized admin dashboards, and also our experts coming in your company for the “face2face workshops”.
“3 out of 4 marketing professionals don't take advantage of the opportunities offered by the digital world”
René Engelmann, Director CREA & INSEEC Genève
This course is aimed at marketing professionals who want to develop and update their skills and knowledge in order to succeed in the digital world. Pre-requisites: None.
LEARNING7 is developed by a group of experienced marketing professionals from a wealth of different industries, countries and cultures, in collaboration with key digital industry partners, and supported by the Education Group INSEEC and the marketing and communication school CREA.
Graduates will be in a position to combine consultancy or corporate management with the potential of new technologies.
A digital dimension for your career with the contribution of the main market players.