Marketing & Business Development

Business development means constantly identifying new opportunities and transforming them into strategies which create value for the company and its stakeholders, a major challenge in today’s world (the new normal) which is under constant pressure to meet increasingly demanding ethical and environmental expectations. To rise to this challenge, you’ll develop marketing, sales and entrepreneurial skills, as well as a creative and critical thinking mindset. The mastering of new media and technologies will be an additional string to your bow, enabling you to drive companies to gain competitive edge.

Choosing to be a business developer means having an inherent determination to solve problems. It means shaping the business world of tomorrow by ensuring companies have a deeper, more profound mission than maximizing profits. Companies are looking for young, enterprising minds, who are open to new cultures and have a global perspective, to help them adapt to this transformation.

We’ve designed this programme in collaboration with businesses which are known for their disruptive approach in their respective markets. Practical, applicable skills are at the heart of our course, alternating face-to-face classes, workshops and e-learning sessions as well as two semesters of paid internships. Trips and a term abroad can complete your professional training and your lecturers, all active experts in their field, will help to build your future network.

Join the first intake of this Bachelor’s programme. You won’t have a second chance to be the first!

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Compulsory pre-entry course : September 2025
Next course start date: September 2025

180 ECTS Credits