Skip to content
0

Bachelor

Artistic Direction

Information session
Brochure
Geneva
3 years
Full time
French
22 September 2025

The Bachelor

Artistic Direction

By adopting a pragmatic, demanding and responsible approach, CREA is halfway between teaching and a ‘real-world’ professional approach. Here, art direction is serious business! Surrounded by creative and communications professionals, students spend 3 exciting years learning how to develop communication ideas and concepts, discover graphic design, perfect their photography and image retouching skills, produce videos, think about applications and UX design, and immerse themselves in the world of branding. It’s all about becoming passionate!

Generation Z, your generation, is in the process of radically changing the way work is organised and conducted. We’re paying close attention.

This valuable observation forces us to refine our teaching philosophy and distance ourselves from academicism. Your teachers – experts who are active in the market – quickly become mentors who guide you and share their experience with you. They’ll help you to do things that are creative, relevant and in step with another revolution: the digital world.

Do-It-Together. You often work in groups, in a spirit of collaboration.

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Compulsory pre-commencement: Wednesday 17 September 2025 from 10 a.m. to 1 p.m.
Classes start: Monday 22 September 2025 at 9.15 a.m.

180 ECTS credits

CREA is a dynamic school where creation and practice are central to our studies. What’s more, it’s a bit like a big family.

Alex

Bachelor @CREA

The programme

of the Bachelor in Art Direction

Graphic Design & Webdesign

Creative Strategies

Image

PAO & Production

Branding

Soft Skills & Personal Branding

Interactive Design & Brand Universe

Ideation & Creation

Image

Design Project & Development

Workshop

Internship

Bachelor’s thesis

Travel

Information session
Brochure

Careers

Artistic Direction Jobs

Code name: DA or AD, which stands for Art Director. Basically an artist, but one who is paid to think, explore, create and produce beautiful things. He/she makes his/her passion his/her profession…

  • Art Director
  • Film Art Director
  • Creative Director
  • Graphic Designer
  • UX-UI webdesigner
  • Motion designer
  • And much more…
Discover the Artistic Direction Jobs

Companies that recruit our CREA students

In a nutshell

Things to remember

3

years of training

2

internships

1

international travel (optional)
icône langage
Language: French
icone école
Campus : Geneva

180

ECTS credits
Career Center, Corporate Relations & Alumni at your disposal
Possible financing plan
Opportunity to spend a semester abroad via the OMNES Education network
Training eligible for OFPC training cheques
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

Discover the network

How to join CREA

Admission requirements

  • Be between 18 and 25 years old
  • Have attended an information or open door session, or have had a personal interview.
  • Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
  • Have completed the application form
  • Have passed the entrance exam

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the entrance test. This test is to be taken on an adapted platform and consists of 4 parts.

1. Making a “self-portrait” video about yourself, to help us understand who you are.

Objective: Discover your universe, what motivates and drives you. At this level, technique is of little importance. It may give us an idea of your audiovisual knowledge, but it’s not part of the evaluation criteria.

2. Completion of a project based on a brief given by CREA

Objective: To assess your creativity and your ability to tackle a new problem.

3. Presentation of a personal portfolio of various personal creations

Objective: To discover your creative potential and current knowledge (graphic design, photography, illustration, knowledge of graphics software, etc.).

4. Oral interview with 2 experts (members of the management team)

Objective: get to know you; understand your motivation and expectations

If the student fails this online entrance exam, an interview with a special decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.

School

Price for 3 years of training: CHF 54’000.-
Application fee: 500.00 –

Including MacBook Pro computer hardware and graphics software.

ECTS credits

We award them to our Bachelors and Masters students. These qualifications are recognized by professional associations and CREA’s partner companies, but do not constitute a state diploma.

They are nevertheless awarded by a private school and strictly comply with the procedures laid down in the Bologna agreements. ECTS credits are at the origin of the system for quantifying studies (face-to-face courses, research work, personal work, etc.)

The Bachelors we award total 180 ECTS credits; and 120 ECTS credits for the Masters. Collaboration agreements with other institutes or professional associations in Europe enable our students to join other training courses, particularly for post-graduate studies.

Interested in B2 or B3

Join our school in the second or third year of your Bachelor's degree

Would you like to join our school and continue your studies in the second or third year of your Bachelor’s degree?

Find out more

Information session
Brochure

Inside

Dive into the heart of CREA

Interviews

To find out more

CREA | Bachelor San Francisco Trip 2024
Interview I Emile Marti
Interview I Stage Cyril Biselx – Part 2
Interview I Audrey Messiaux

Interested in this program?

Information session
Brochure

Discover also

other Bachelors you might like

Interested in CREA?

Discover our programs

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.