Bachelor Digital Marketing & Communication | CREA Genève - INSEEC
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Digital Marketing & Communication

This course is available in

Jump into a digital world

A modern marketer must now master the world of a brand, understand the new connected consumer, and know how to create powerful content and distribute it on the appropriate digital channels while measuring its performance. The 3 years of the Bachelor’s degree in Digital Marketing and Communication enables students to combine theory and practice through classes, workshops and internships in Switzerland and abroad. The Bachelor, certified by the INSEEC group and Sup de Pub, provides an open door to the world.



Culture & Environment

Marketing & Communication

Medias & Analytics

Creation Tools

Soft Skills & Personal Branding


Culture & Future

Marketing & Communication

E-Commerce & Relational Strategy

UX Research & Innovation

Design & Prototype

Soft Skills


Final Exam


One step ahead of the world, master digital tools!

New digital platforms and the daily use of social networks are shaking up the models of traditional communication. Brands and companies need to adapt to change and succeed in their digital transitions.

Conscious of this new reality, CREA created a Bachelor in Digital Marketing & Communication in 2011. Over the past seven years, the course has evolved to be perfectly in tune with current issues.

This Bachelor’s degree is taught by specialized lecturers. The learning conditions give the best opportunity for the integration of the business world of today and tomorrow. Students also benefit from trips to Europe and our San Francisco campus. A network of Swiss and international companies and experts, working alongside us, enable students to immerse themselves in the professional world.

Next course start date: September 22nd 2020
180 ECTS Credits

  • 3 year course
  • 2 business placements
  • 1 induction week
  • 1 trip to San Francisco
  • Language: French
  • Campus: Lausanne
  • 180 ECTS Credits
  • A “Placement & Business” centre available to students
  • Grant and finance plan available

The entrance exam consists of 2 parts:

1. The completion of a personal project based on the brief provided
2. An oral interview with 2 experts, one from management-level

After receipt of the registration form and its evaluation, a brief will be sent to the candidate to enable preparation for the entrance examination. The time of the oral test will be confirmed by post.

Candidates are judged on their motivation, level of general knowledge, ability to reflect, creativity and ability to express themselves.

  • Age 18-25.
  • Hold a federal certificate, baccalaureate, business school diploma, general education diploma or equivalent.
  • Have completed the registration form.
  • Pass the entry exam.


Course fees for 3 years: CHF 48000.-

Includes MacBook Pro hardware and graphics software.

ECTS Credits. This Bachelor’s degree is recognised by professional associations and CREA’s partner companies but is not a state diploma. It is nevertheless awarded by a private school and is strictly in accordance with the procedures of the Bologna agreements.

The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“The workshops are very good exercises because they allow us to put into practice what we have learnt throughout the course.”

Max, Bachelor @ CREA


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Digital Careers

You will acquire the knowledge and right reflexes to start a job in the new digital communication industry with confidence through this Bachelor.

Web Marketeur Brand Manager Digital Project Manager E-business/E-commerce Consultant Community Manager Online Media Planner Online Traffic Manager


A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



Accreditations LEARN MORE
SGS - ISO-9001 Eduqua Iaa
Partner organisations and associations LEARN MORE
Fsep Agep Edcom Private School Register




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