A modern marketer must now master the world of a brand, understand the new connected consumer, and know how to create powerful content and distribute it on the appropriate digital channels while measuring its performance. The 3 years of the Bachelor’s degree in Digital Marketing and Communication enables students to combine theory and practice through classes, workshops and internships in Switzerland and abroad. The Bachelor, certified by the INSEEC group and Sup de Pub, provides an open door to the world.DOWNLOAD THE BROCHURE
The aim of this module is to discover and understand the fundamentals of marketing and deepen knowledge of it. You will then learn to analyse and implement relevant marketing strategies through exercises and practical case studies.
The challenges of communications and the digital revolution are content creation (images, videos, etc.), and its development and distribution. Companies use this as “fuel” to communicate on the Internet. This module will provide a brand and advertising culture and also teach development of brand content adapted to different digital media.
Digital communication exploits numerous complementary channels and platforms (websites, emails, social media, mobile, etc.). This module teaches the use of these different tools according to their strengths and weaknesses. The appropriate marketing strategy can then be chosen.
Once traditional media channels (TV, radio press, billboards, etc.) and media planning have been mastered, this module reviews the new digital advertising formats, how they work and how they are budgeted, as well as their interaction in the implementation of successful campaigns and continuous optimisation.
Today, value is created by harnessing data collected from daily users of platforms such as Facebook, Google, etc. or opening an app on a mobile – essential for the development of all good marketing strategies. This module will teach you the vocabulary, methods and tools to measure, collect and analyse the data from online interactions.
Do you have entrepreneurial spirit and dream of launching your own start-up? You’ll discover how the digital revolution creates new opportunities through a business creation project, meeting entrepreneurs, presentations on the latest technological innovations and e-commerce techniques.
The aim of this module is the discovery and test of techniques that will help in professional work. It is complemented by personal development workshops and career guidance with a view to carrying out the internships.
The workshops, real mandates conferred by companies, are monitored and coached in CREA. Simulated scenarios enable students to discover the market and develop their knowledge of them.
The course also includes 2 work placements. The first takes place after the initial 12 months of study (a compulsory 5-month placement). The second is at the end of the course (5 months with the possibility of extending it or turning it into a permanent contract).
New digital platforms and the daily use of social networks are shaking up the models of traditional communication. Brands and companies need to adapt to change and succeed in their digital transitions.
Conscious of this new reality, CREA created a Bachelor in Digital Marketing & Communication in 2011. Over the past seven years, the course has evolved to be perfectly in tune with current issues.
This Bachelor’s degree is taught by specialized lecturers. The learning conditions give the best opportunity for the integration of the business world of today and tomorrow. Students also benefit from trips to Europe and our San Francisco campus. A network of Swiss and international companies and experts, working alongside us, enable students to immerse themselves in the professional world.
Next course start date: Fall 2020
180 ECTS Credits
The entrance exam consists of 2 parts:
1. The completion of a personal project based on the brief provided
2. An oral interview with 2 experts, one from management-level
After receipt of the registration form and its evaluation, a brief will be sent to the candidate to enable preparation for the entrance examination. The time of the oral test will be confirmed by post.
Candidates are judged on their motivation, level of general knowledge, ability to reflect, creativity and ability to express themselves.
Course fees for 3 years: CHF 48000.-
Includes MacBook Pro hardware and graphics software.
ECTS Credits. This Bachelor’s degree is recognised by professional associations and CREA’s partner companies but is not a state diploma. It is nevertheless awarded by a private school and is strictly in accordance with the procedures of the Bologna agreements.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“The workshops are very good exercises because they allow us to put into practice what we have learnt throughout the course.”
Max, Bachelor @ CREA
You will acquire the knowledge and right reflexes to start a job in the new digital communication industry with confidence through this Bachelor.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
A digital dimension for your career with the contribution of the main market players.