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Jump into a digital world
A modern marketer must now master the world of a brand, understand the new connected consumer, and know how to create powerful content and distribute it on the appropriate digital channels while measuring its performance. The 3 years of the Bachelor’s degree in Digital Marketing and Communication enables students to combine theory and practice through classes, workshops and internships in Switzerland and abroad. The Bachelor, certified by the INSEEC group and Sup de Pub, provides an open door to the world.
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PROGRAM
Culture & Environment
Develop your general knowledge to enrich your understanding of the professional environment and our contemporary societies from a sociological point of view.
Marketing & Communication
Marketing & Communication
Assimilate the fundamentals of marketing and communication in order to build relevant and innovative strategic recommendations.
Medias & Analytics
Medias & Analytics
Acquire an omnichannel media approach (Paid, Owned, Earned) and decode the universe of influence to design effective plans and optimize them.
Creation Tools
Creation Tools
Master the techniques and creation tools (UI / UX design, DTP, photo / video) to design and produce brand interfaces and content
Soft Skills & Personal Branding
Soft Skills & Personal Branding
Stimulate your creativity and critical thinking, develop oral expression and the ability to collaborate to enhance your human skills for the 1st internship in a company.
Workshop
Workshop
Personalized support by our Internships & Companies team. On the program: interviews, series of courses and workshops. Be ready for your first integration into a company!
Culture & Future
Culture & Future
Understanding the major technological innovations (AR / VR, artificial intelligence or even the blockchain) to take advantage of the digital transformation.
Marketing & Communication
Marketing & Communication
Identify the most relevant and effective levers to implement marketing strategies responding to issues of notoriety, consideration, conversion or loyalty.
E-Commerce & Relational Strategy
E-Commerce & Relational Strategy
Explore e-commerce and the customer relationship management process (collection and processing of data) for the implementation of effective acquisition and loyalty plans.
UX Research & Innovation
UX Research & Innovation
Rethink the user experience by considering all of the human, business or technological needs and constraints to design a user-centric solution
Design & Prototype
Design & Prototype
Acquire the tools and techniques to give shape to your ideas through a POC (Proof Of Concept), then a prototype in order to improve the concept and lead to a working and efficient solution.
Soft Skills
Soft Skills
Assimilate the managerial and organizational methods to know how to lead a project according to the rules of the art and to prepare yourself for your 2nd internship in a company.
Workshop
Workshop
Several teams compete with the objective of designing the ideas and strategies best suited to real mandates given by large companies.
Final Exam
Final Exam
An individual project that takes the form of a written exam which will be presented to a professional jury.
Trip
Trip
San Francisco here we go! Discovery the local culture.
One step ahead of the world, master digital tools!
New digital platforms and the daily use of social networks are shaking up the models of traditional communication. Brands and companies need to adapt to change and succeed in their digital transitions.
Conscious of this new reality, CREA created a Bachelor in Digital Marketing & Communication in 2011. Over the past seven years, the course has evolved to be perfectly in tune with current issues.
This Bachelor’s degree is taught by specialized lecturers. The learning conditions give the best opportunity for the integration of the business world of today and tomorrow. Students also benefit from trips to Europe and our San Francisco campus. A network of Swiss and international companies and experts, working alongside us, enable students to immerse themselves in the professional world.
Next course start date: September 22nd 2020
180 ECTS Credits
- 3 year course
- 2 business placements
- 1 induction week
- 1 trip to San Francisco
- Language: French
- Campus: Lausanne
- 180 ECTS Credits
- A “Placement & Business” centre available to students
- Grant and finance plan available
The entrance exam consists of 2 parts:
1. The completion of a personal project based on the brief provided
2. An oral interview with 2 experts, one from management-level
After receipt of the registration form and its evaluation, a brief will be sent to the candidate to enable preparation for the entrance examination. The time of the oral test will be confirmed by post.
Candidates are judged on their motivation, level of general knowledge, ability to reflect, creativity and ability to express themselves.
- Age 18-25.
- Hold a federal certificate, baccalaureate, business school diploma, general education diploma or equivalent.
- Have completed the registration form.
- Pass the entry exam.
Tuition
Course fees for 3 years: CHF 48000.-
Includes MacBook Pro hardware and graphics software.
ECTS Credits. This Bachelor’s degree is recognised by professional associations and CREA’s partner companies but is not a state diploma. It is nevertheless awarded by a private school and is strictly in accordance with the procedures of the Bologna agreements.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
Inside
Bachelors CREA @San Francisco 2020
The Longwatch Workshop - Bachelors
CREA ET SUP DE PUB x INSTAGRAM STORY SCHOOL
CREA Workshop Young Blood
Pauline Lampel - Responsable du pôle Stages et Entreprises
Digital 4 @ Paris - Digital Tourism
Digital 3 Londres
Wouter van der Lelij - Parrain Digital 3
Careers
Digital Careers
You will acquire the knowledge and right reflexes to start a job in the new digital communication industry with confidence through this Bachelor.
LEARN MORESpeakers
A school that is close to the business world
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.
NETWORK
