Master

Digital Marketing and Communication (EN)

Love generating ideas and executive them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

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COURSE PROGRAMME

Marketing Strategy & Planning

Digital Marketing Channels

Media

Business Models & Transformation

Brand Content

Methodology

Workshops & Travel

Learn how to get a better understanding of consumers

During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery.

Develop relevant brand content strategy,
Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search,
Leverage analytics to continually optimise recommendations,
Knowing how to analyse and decode further developments and trends in companies using professions and communication,
Trends and consumer behaviour,
History of communication and the web,
Media evolution,
Image analysis.

Next session M1 : Monday, October 8th 2018

Next session M2 :  Monday, March 4th 2019

120 ECTS Credits

  • 18-month course
  • Programme can be undertaken whilst working
  • 1 trip to London
  • 1 optional international trip (for example: San Francisco)
  • 1 3-month exchange with Baruch College in New York possible
  • Language: Anglais
  • Campus: Geneva
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.

    • Bachelor’s degree ( or equivalent )

Master I – Program

  • Period: October 8th 2018 – February 14th 2019
  • Teaching, workshops e-learning: about 450 hours
  • Program length: 5 months full time
  • Course fees: 9’000 €

Master II – Program

  • Period: March 4th 2019 – July 4th 2019 + Internship + Thesis
  • Teaching, workshops e-learning: About 500 hours
  • Internship and personal work for Master’s thesis
  • Program length: 5 months full time
  • Course fees: 10’500 € ( including 1 trip in Europe )

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

“Imaginative minded with a strong passion for creating and strengthening people's relationships with brands and products.”

Phil Galland, Director of the Master @ CREA

Inside

In a word

CREA Digital Day

Jokke Sommer - CDD16

Careers

Job opportunities

This Master program will allow you to acquire a high level of commitment, competence and responsibility.

Digital Marketing Manager Brand Manager Web Project Leader e-Business Consultant Social Media Manager Online Media Planner
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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