Lifelong Learning Digital Brand Content | CREA Genève - INSEEC
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Certification cycle

Digital Brand Content

When a brand must become a media producer

The Certification Cycle in Digital Brand Content provides participants with the concepts and tools to think, design and develop an effective content strategy. It is designed for professionals looking for improvement, and takes place on 8 Fridays and 8 Saturdays, spread over 4 months.

Certification Cycle – Digital Brand Content
Next session: November 13th, 2020
Tuition: CHF 4100.- (application fee: CHF 150.-)

Free administration fees for any online booking



Jours 1 & 2 Fri 13.11.2020 Sat 14.11.2020
  • Define and understand the types of digital content
  • Anticipate the challenges of a digital marketing campaign around content
  • Identify branded devices and territories
  • Analysis of Best Practices and examples
  • Understand basic tools and platforms
Jours 3 & 4 Fri 20.11.2020 Sat 21.11.2020
Workshop - Photo
  • The technical basics of photography: understanding a camera, whatever it is
  • Analysis of images, framing, composition and point of view
  • Editing, choosing image resolution : half a day with Adobe Lightroom Classic CC
  • Lights, studio lights, case and practical exercise
Jours 5 & 6 Fri 27.11.2020 Sat 28.11.2020
Web Writing Techniques
  • Web writing – the basics
  • SEO approach
  • User requirements for web ergonomics and screen reading
  • Musts have for web writing
  • Blog creation and administration (wordpress)
  • Rewriting workshop
Jours 7 & 8 Fri 04.12.2020 Sat 05.12.2020
Workshop - Video
  • Animated image techniques
  • Image composition concepts
  • Understand your camera settings and choose the right accessories
  • Notions of video formats
  • Video specificities for the web: catchphrase, duration, content
  • Writing and cutting of the audiovisual project
  • Shooting with cutting plans, location plans, sound…
  • Image logging
  • Media management
  • Editing two-minute butt with Premiere Elements
  • Work on fittings, speed effects
  • Work on audio, add music
  • Dressing (titration)
  • Finalization of the editing and export for different distribution media
  • Media backup
Day 9 Fri 11.12.2020
Art Direction
  • Design concept
  • Brand identity
  • General culture of online communication
  • Overview of all digital channels
  • Creation and new technologies: overview of new tools and their applications for marketing campaigns
Day 10 Sat 12.12.2020
Developing your audience
  • Social platforms and their uses
  • Content production & creation
  • Content typologies and forms
  • Distribution schedule & upload
  • Monitoring, animation, community management & analytics
  • Case study & workshop
Day 11 Fri 18.12.2020
  • Definition of digital storytelling
  • Examples and realizations
  • How to design, plan and deploy a digital storytelling device
  • Tools / good practices
  • Workshop Workshop
Day 12 Sat 19.12.2020
  • How to choose your smartphone as a production tool
  • Overview of the various mobile tools of the moment
  • Traps to avoid
  • How to produce and edit content in mobile version
  • The language of mobile versus the choice of platform
  • Livestreaming for what uses
Jours 13 & 14 Fri 08.01.2021 Sat 09.01.2021
  • Panorama of social sharing platforms
  • Opportunities for a brand
  • Publishing tools
  • Choosing the right tools
  • Case study & workshop
Jours 15 & 16 Fri 15.01.2021 Sat 16.01.2021
Final Workshop

At the end of this course, the participant must carry out a digital brand content strategy to obtain their certificate. He · She will have a month for that. This work will be evaluated and commented on by experts in the sector.


The classes for our Certification Cycle in Digital Brand Content are held by digital and content creation professionals, all currently active and experienced in their fields.

FRED DUMONAL (Course director)
Founder, &
Founder & CEO, UPP
Founder, Studio Murmure & Author, Annecy
Social Paid Wizard, BWAT, Bruxelles
Art Director, Motion Designer, WePlayDesign
Art Design, Motion Designer & Type Designer, WePlayDesign
Creative Director, Agence MNSTR
Freelance, Photographe
President, La Dictature du Beau SAS Agence de communication
Film Director, Alpine Medias House

When a brand must become a media producer

In the face of advertising saturation, brands and companies wishing to emerge in an increasingly fast digital world now produce their own content.

Brands don’t hesitate about turning into media producers in multiple forms (text, photos and video) and a variety of platforms (sites, blogs, social networks, etc.) to reach their target market. Brands like Red Bull, Lacoste and Adidas have set up Digital Brand Content devices which have proven to be effective.

The Certification Cycle in Digital Brand Content provides participants with the concepts and tools to think, design and develop an effective content strategy. It was created for professionals looking for improvement, and takes place on 8 Fridays and 8 Saturdays over 4 months.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Social Media
– A Certification Cycle in Digital Strategy

  • 16 days of training (8 Fridays and 8 Saturdays)
  • Programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva
  • Tuition: CHF 4100.- (application fee: CHF 150.-)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Who is this cycle for?

Marketing and communication professionals and anyone wishing to develop their communication strategy and produce their own content for digital platforms (blogs, social networks, etc.)

Course requirements

  • There are no prerequisites for students prior to starting our Certification Cycle in Digital Content
  • Use of a personal, up-to-date computer is strongly advised
  • Have attended an info session or an open school day, or a personal interview


  • CHF 4100.- (application fee: CHF 150.-)

Those who meet the criteria can receive a refund of 750.- with the annual training check. More information here.


CREA Genève
BAT 43 L | 43, route des Acacias
1227 Genève – Acacias

  • Master the concepts and challenges of content strategy
  • Understand and apply content production techniques for all
  • Aims of your digital strategy (site, web marketing campaigns, social media management, online reputation and PR)
  • Plan, organise and produce audio, video, photo and written content for your digital platforms
  • Optimise and develop the distribution and visibility of multimedia content
  • Organise and optimise interaction between content, platforms and digital campaigns
  • Measure the impact of a device, get to know the tools and statistics (KPI).

“Brands shouldn’t hesitate about turning into media producers to deal with advertising saturation.”

Fred Dumonal, Course Director @ CREA


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A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



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