Lifelong Learning Digital Brand Content | CREA Genève - INSEEC
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Certification cycle

Digital Brand Content

When a brand must become a media producer

The Certification Cycle in Digital Brand Content provides participants with the concepts and tools to think, design and develop an effective content strategy. It is designed for professionals looking for improvement, and takes place on 8 Fridays and 8 Saturdays, spread over 4 months.

Certification Cycle – Digital Brand Content
Next session: April 30, 2020
Tuition: Early booking offer valid until : 15.03.2021 CHF 4100.- CHF 3800.- (application fee: CHF 150.-)
Alumni CREA: 50% OFF

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PROGRAM

Jours 1 & 2 Fri 30.04.2021 Sat 01.05.2021
Fundamentals
Day 3 Fri 07.05.2021
Storytelling
Day 4 Sat 08.05.2021
Mobile Strategy
Jours 5 & 6 Fri 28.05.2021 Sat 29.05.2021
Video Workshop
Jours 7 & 8 Fri 04.06.2021 Sat 05.06.2021
Writing Techniques
Jours 9 & 10 Fri 11.06.2021 Sat 12.06.2021
Photography Workshop
Day 11 Fri 18.06.2021
Art Direction
Day 12 Sat 19.06.2021
Audience
Jours 13 & 14 Fri 25.06.2021 Sat 26.06.2021
Devices
Jours 15 & 16 Fri 02.07.2021 Sat 03.07.2021
Workshop

Lecturers

The classes for our Certification Cycle in Digital Brand Content are held by digital and content creation professionals, all currently active and experienced in their fields.

FRED DUMONAL (Course director)
Founder, Lesintellos.com & Genevafin.tech
GEORGES-ANDRE TABET (Lecturer)
Founder & CEO, UPP
GUILLAUME DESMURS (Lecturer)
Founder, Studio Murmure & Author, Annecy
LOUIS BONICHON (Lecturer)
Creative Director, Agence MNSTR
AURELIE GONIN (Lecturer)
Film Director, Alpine Medias House
PATRICK BELLAIR (Lecturer)
President, La Dictature du Beau SAS Agence de communication
NICOLAS SPULHER (Lecturer)
Freelance, Photographe
SOPHIE RUBIN (Lecturer)
Art Director, Motion Designer, WePlayDesign
CEDRIC ROSSEL (Lecturer)
Art Design, Motion Designer & Type Designer, WePlayDesign
CÉDRIC RAINOTTE (Lecturer)
Social Paid Wizard, BWAT, Bruxelles

When a brand must become a media producer

In the face of advertising saturation, brands and companies wishing to emerge in an increasingly fast digital world now produce their own content.

Brands don’t hesitate about turning into media producers in multiple forms (text, photos and video) and a variety of platforms (sites, blogs, social networks, etc.) to reach their target market. Brands like Red Bull, Lacoste and Adidas have set up Digital Brand Content devices which have proven to be effective.

The Certification Cycle in Digital Brand Content provides participants with the concepts and tools to think, design and develop an effective content strategy. It was created for professionals looking for improvement, and takes place on 8 Fridays and 8 Saturdays over 4 months.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Social Media
– A Certification Cycle in Digital Strategy

  • 16 days of training (8 Fridays and 8 Saturdays)
  • Programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva
  • Tuition: Early booking offer valid until : 15.03.2021 CHF 4100.- CHF 3800.- (application fee: CHF 150.-)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Annual certified OFPC cheque accepted

Who is this cycle for?

Marketing and communication professionals and anyone wishing to develop their communication strategy and produce their own content for digital platforms (blogs, social networks, etc.)

Course requirements

  • There are no prerequisites for students prior to starting our Certification Cycle in Digital Content
  • Use of a personal, up-to-date computer is strongly advised
  • Have attended an info session or an open school day, or a personal interview

Tuition

  • Early booking offer valid until : 15.03.2021 CHF 4100.- CHF 3800.- (application fee: CHF 150.-)
  • Alumni CREA: 50% OFF

Those who meet the criteria can receive a refund of 750.- with the annual training check. More information here.

Location

CREA Genève
BAT 43 L | 43, route des Acacias
1227 Genève – Acacias

  • Master the concepts and challenges of content strategy
  • Understand and apply content production techniques for all
  • Aims of your digital strategy (site, web marketing campaigns, social media management, online reputation and PR)
  • Plan, organise and produce audio, video, photo and written content for your digital platforms
  • Optimise and develop the distribution and visibility of multimedia content
  • Organise and optimise interaction between content, platforms and digital campaigns
  • Measure the impact of a device, get to know the tools and statistics (KPI).

“Brands shouldn’t hesitate about turning into media producers to deal with advertising saturation.”

Fred Dumonal, Course Director @ CREA

Inside

CREA Digital Day 2020 | Aftermovie

Daniel Groh, What interests Millenials in 2019? #CDD19

Au Royaume d’Instagram, Les Influenceurs sont Rois !

Careers

Digital Careers

A first step for accessing new roles in communications which has become essential for businesses wishing to join the digital revolution.

Digital Brand Content Manager Community Manager
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Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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