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The Certificate
Business AI & Prompt Management
ChatGPT is no longer an option!
With the emergence of technologies such as ChatGPT, the business world is undergoing a radical transformation. Integrating artificial intelligence into business processes is no longer an option, but a necessity if we are to remain at the cutting edge of competitiveness. ChatGPT, with its extended capabilities thanks to innovations such as GPT-4 Turbo and GPT Builder, is redefining the way businesses operate, from automating tasks to creating personalised content. Professionals in all sectors – from marketing to data analysis to customer relationship management – now need to adapt their skills to exploit these powerful and versatile tools.
Taking this expert training course on ChatGPT is essential for any professional aspiring to remain relevant in an ever-changing working environment. It offers a unique opportunity to gain an in-depth and practical understanding of the latest updates and features of ChatGPT, which are crucial to maximising efficiency and innovation. Participants will learn not only to master the basic tools, but also to create customised versions of ChatGPT, without the need to master code, to meet specific needs, paving the way for multiple applications and significant competitive advantage. By taking part in this course, professionals will equip themselves with the knowledge and skills they need to successfully navigate the age of artificial intelligence and turn challenges into opportunities for growth and innovation.
A tailored course designed for professionals, the programme is structured to fit in perfectly with your schedule. The courses are given in the evening, over a period of 1 month. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.
EARLY BOOKING OFFER AT CHF 1,100 INSTEAD OF CHF 1,300 VALID UNTIL 20.12.2024
Next session: 25 March 2025
Evening classes on Tuesdays and Thursdays from 6pm to 9pm.
- Mastering ChatGPT and its Evolutions: In-depth understanding of the capabilities of the GPT-4
- Turbo model and its practical applications
Creating Custom ChatGPT: Learn how to use GPT Builder to create specialized conversational agents - Integration and Automation with ChatGPT: Discover how to connect ChatGPT to external data and automate tasks via APIs

ChatGPT is no longer an option!
Fred Dumonal
Director of Continuing Education @CREA
The trainer
Our Digital Marketing Certificate courses are taught by working professionals in the field.
FLORENT ADAM (Speaker)
Chief Digital Officer
Procab Studio
The programme
Business AI & Prompt Management certificate
Creation and customization with GPT Builder
Integration and Automation with ChatGPT
ChatGPT for Content Creation
ChatGPT for Data Analysis and Management
More details
the programme
- DAY 1: TUESDAY 03.25.2025 | Foundations and New Capabilities of ChatGPT
- DAY 2: THURS 27.03.2025 | Creation and Customization with GPT Builder
- DAY 3: TUE 01.04.2025 | Integration and Automation with ChatGPT
- DAY 4: THURS 03.04.2025 | ChatGPT for Content Creation
- DAY 5: TUE 08.04.2025 | ChatGPT for Content Creation
- DAY 6: THURS 10.04.2025 | ChatGPT for Data Analysis and Management
Each certificate participant receives free 6-month access to the LEARNING7 eLearning platform and its program: “Marketing in a Digital World”. This eLearning program, designed to boost your digital marketing skills, has been developed with Facebook, Google, Instagram and Youtube.
We also offer, for all those who would like to develop their knowledge and skills further:
- A Certificate in Creative AI Marketing
- An 18-month Executive Master in Digital Marketing & Communication

In a nutshell
Things to remember

How to take part in the certificate
Admission requirements
- The participant must have the paid version of ChatGPT to be able to follow the training.
- Have attended an information session or had a one-to-one interview
School
Price: CHF 1’300.- instead of CHF 1’300.- (early booking rate valid until 31.01.2025).
Booking fee: CHF 150.-.
Inside
Dive into CREA
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