Programme in collaboration with CREA Geneva
In every country, in every industry, economic models and traditional processes are being transformed by the powerful gains made by technological innovation, by the opening up of the world and by new ways of managing companies. Just think of companies such as Uber, Netflix or Airbnb, which didn’t even exist 10 years ago. Today, they carry out their business activities with new processes and new tools that require a depth of skills and remarkable open mindedness.
Via innovative instruction, based around ©EDIC (Entrepreneurship, Digital, Innovation and Creativity), project-based teaching (Learning By Building) and international experience for multicultural immersion, this programme has been designed to prepare you for all these new requirements in the local and international markets.
This Bachelor’s Degree enables you to obtain a double certification from EBS Genève and CREA.
DOWNLOAD THE BROCHURE
Sociological & Market trends
Catching opportunities with sustainability
Workshop market opportunities
Legal & fiscal law
Accounting & Budgeting, P&L
Applied Statistics & meaning
Ratios & profitability
Process STP (segment, target, position.)
Consumers & Marketing studies
Value proposition & Brand Strategy
B to B marketing
WordPress & Google Ads
Business entities and internal processes
Project Management & Agility
Your «WHY» / assessment
Consumer journey & profiling
Artificial Intelligence introduction
New Business Models, Solar Impulse
Marketing international strategy
Product innovation design
International supply chain
Legal Intellectual Property & Contracts
Team Dynamics & coaching
Customer centric management
Introduction to HR toolbox
Social Media Commerce
Performance Marketing Strategy
Real Case workshops with companies
PHASE 1 – Introduction & Briefing
PHASE 2 – Research & Analysis
PHASE 3 – Strategy & Concept
PHASE 4 – Design & Prototyping
PHASE 5 – User Testing & Customer Feedbacks
E-Commerce & Services online
Set up E-Commerce Platform
Running an E-Commerce
CRM strategy & implementation tools
Big Data & Artificial Intelligence workshop
Presentation, guided tour, and challenge of San Francisco
TechShop presentation and robot challenge event
Numerous guest lectures delivered by industry experts
Startup presentations and new product demos
Design Thinking, workshop and mentored challenge
Company and incubator tours with speakers
Berkeley campus tour
Silicon Valley tour
The 4th Industrial Revolution
Start-Up Finance, Venture Capital
Student Project: Creating a Digital Bank
“London Global City”
Public Speaking and Presentations Skills
Prototyping & Innovation
CERN | Gem Genève | Tendances Fruits | Wearable X | Fawaz Gruosi | Wise | Kilowatt Labs | SportsKred | Dr Gab’s | E-Sports-ID | House of Ghisò | Da Vinci Gold | Veepee | CleanGreens
In order to adapt and remain successful, organisations need agile and innovative managers, who think creatively and optimise each stage of the organisational cycle, to create value for customers and all stakeholders. To reinvent the future, you will need to know how to transform ideas into valuable concepts and to study the risks and opportunities before launching onto the market.
The EBS Genève Bachelor program in Digital Business Management aims to create operational managers who are ready to join a company in the marketing, management and finance sectors, by developing their passion for entrepreneurship and digital in an international environment over the three years.
This course provides the necessary tools for the leaders of the future, such as you, to help you design new strategies and create economic models so that businesses can be successful in the new economy. Course participants will develop their entrepreneurial spirit and master digital tools. They will possess all the essential knowledge and experience to adapt to a changing market and to rise rapidly in their professional career.
Next course start date: October
180 ECTS Credits / Programme in collaboration with CREA Geneva
Admission test is divided in two part :
When we receive your written application, we will send you the subject of the personal project. The schedule of the oral exam will be confirm by a mail.
Nominees are judged on their motivation, level of general culture, their sense of reflection, creativity and ability to express themselves.
Each application will be reviewed by course management. The school reserves the right to accept or reject a candidate for any reason.
Course fees for 3 years: CHF 49500.-
Application fee : 500 CHF
Including MacBook Pro, excluding graphics software.
ECTS credits: This Bachelor is recognized by professional associations and by many CREA’s partner companies, but it’s not a state diploma.
Product Manager • Marketing Manager • Communication Manager • Social Media Manager • E-commerce Project Manager • Financial Analyst • Mergers and Acquisitions Analyst • Bank Auditor • Financial Advisor • Management Controller • Asset Manager • Risk Management Analyst • Area Manager • Sales Manager • Export Manager • Store Manager • Account Manager • Branch Manager • Development Manager • Procurement Manager • Export Manager.
“Imaginative minds with a passion for creativity and a strengthening of the relationship between people and brands / products.”
Phil Galland, Head of Digital Programs @ CREA
Product Design & Sutainability
Digital Business & New Tech
Blockchain & Luxury
Digital Marketing & Media
PR & Sustainability
CRM & Data Strategy
UX & UI
Wordpress & Adwords