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The Certificate
Marketing Tools
Realise your digital potential and become the leading expert in digital marketing tools
In the digital age, expertise in digital marketing tools has become a necessity. The Internet has provided access to a multitude of tools for developing digital marketing strategies. However, the major challenge lies in the ability to identify and master the most effective tools for achieving specific objectives. This is where CREA’s Marketing Tools Certificate makes all the difference.
This unique programme is specially designed for professionals wishing to acquire practical expertise in digital marketing tools.
To be effective in today’s digital landscape, a marketing professional needs to master a range of tools. Online advertising platforms such as Google Ads and Facebook Ads are essential for reaching a specific target audience. CRM tools, such as HubSpot, help to manage and build customer loyalty, while analysis solutions, such as Google Analytics, help to evaluate and optimise the performance of marketing campaigns.
The programme focuses on three key pillars of digital marketing:
- Data analysis(Analytics), to measure performance and constantly optimise strategy.
- Online advertising(Ads), to ensure maximum visibility in the digital space.
- Customer Relationship Management(CRM), to build customer loyalty and lasting relationships.
A tailored course designed for professionals, the programme is structured to fit in perfectly with your schedule. Courses are given in the evenings and on Saturdays, over a 2-month period. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.
EARLY BOOKING OFFER AT CHF 2,100 INSTEAD OF CHF 2,400 VALID UNTIL 20.12.2024
Next session: 12 May 2025.
Evening classes on Mondays and Wednesdays from 6pm to 9pm and Saturdays from 9am to 5.30pm.
- Master data analysis tools to evaluate and optimise the performance of digital marketing campaigns.
- Understand online advertising strategies on platforms such as Google Ads and Facebook Ads to maximise visibility.
- Learn how to use CRM solutions to improve customer management and retention.
- Understand techniques for integrating digital marketing tools into an overall strategy.
- Develop the ability to select the most appropriate tools to achieve specific marketing objectives.

Digital marketing tools are the levers of the 21st century, amplifying your voice amidst the noise and catalyzing your growth in an increasingly interconnected and competitive world.
Fred Dumonal
Director of Continuing Education @CREA
The trainers
Our Digital Marketing Certificate courses are taught by working professionals in the field.
FLORENT ADAM (Speaker)
Chief Digital Officer
Procab Studio
BENOIT SCHUMACHER (Speaker)
Management / Project manager
Gold plated
PATRICK BELLAIR (Speaker)
Chairman
The Dictatorship of Beau SAS
ANTHONY GONNET-VANDEPOORTE (Speaker)
Entrepreneur specializing in new technologies & Student
Harvard
JÊROME AMOUDRUZ (Speaker)
Managing Director
Blackfriday.ch
The programme
Marketing Tools certificate
Google Analytics
ADS (Social Paid, FB, Insta, LinkedIn, Youtube)
CRM (Emailing – Mailchimp + Automation)
Creation methodology / Social networks
More details
the programme
- DAYS 1 & 2: MON 12.05.2025 + WED 14.05.2025 | Google Adwords
- DAY 3 : SATURDAY 17.05.2025 | Google Analytics
- DAYS 4 & 5: MON 19.05.2025 + WED 21.05.2025 | CRM
- DAY 6: SAT 24.05.2025 | CRM
- DAYS 7 & 8: MON 26.05.2025 + WED 28.05.2025 | Google Analytics
- DAYS 9 & 10: MON 02.06.2025 + WED 04.06.2025 | ADS (Social Paid, FB, Insta, LinkedIn, Youtube)
- DAY 11: WED 11.06.2025 | Creative Methodology / Social Networks
- DAYS 12 & 13: MON 16.06.2025 + WED 18.06.2025 | Creative methodology / Social networks
- DAY 14 : MON 23.06.2025 | Creation methodology / Social networks
Each certificate participant receives free 6-month access to the LEARNING7 eLearning platform and its program: “Marketing in a Digital World”. This eLearning program, designed to boost your digital marketing skills, has been developed with Facebook, Google, Instagram and Youtube.
For those wishing to further develop their knowledge and skills, we also offer:
- A Certificate in Content Marketing
- An 18-month Executive Master in Digital Marketing & Communication

In a nutshell
Things to remember

How to take part in the certificate
Admission requirements
- Participants are required to know the basics of digital marketing
- have attended an info session or open house, or have had a one-to-one interview
School
Price: CHF 2’400.- instead of CHF 2’400.- (early booking rate valid until 31.01.2025)
Application fee: CHF 150 –
Those who meet the criteria can be reimbursed with the annual training voucher. For more information, click here.
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