The Master
Luxury Marketing
The 18-month, on-the-job Master’s in Luxury Marketing is certified by the OMNES Education group. The course combines theory, workshops and networking, with an international outlook. The programme has been developed in collaboration with some of the biggest names in the Luxury Goods industry (LVMH, Lacoste, Chopard, Caran d’Ache, Nespresso, Audemars Piguet, La Réserve, etc.), and includes a week-long trip to our Monaco campus combining lectures and visits.
The luxury sector is evolving, with a constant annual growth rate. However, the very definition and reality of luxury has changed profoundly in a short space of time. It is a sector in the throes of change.
This multi-disciplinary, highly vocational programme enables students, over two years, to integrate and contribute to the specific factors involved in creating and maintaining a luxury brand in a competitive international environment.
The aim of this Master’s degree is to link people (designers and managers), disciplines (art, science & technology, management) and skills (knowing how to create, know how to produce, know how to promote and negotiate) in order to train the new generation of decision-makers and creators in traditional and digital design fields. Multidisciplinarity is essential. Students are trained in all these new professions, assimilating all aspects of today’s luxury products.
In a sector that dreams are made of, now is the time to dare and do.
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Pre-commencement: Thursday 2 October 2025 from 1.30 p.m.
Classes start: Monday 6 October 2025 at 9 a.m.
120 ECTS credits
The programme
of the Master in Luxury Marketing
Social media & Content strategy
Global trends and dynamics in the luxury market
Behaviour and expectations of luxury customers
The art of branding in the luxury sector
Public Relations & Brand Experience
Media activation
Management Innovation & Leadership
Private Greet
Internship
Travel
(option)
Product Innovation & Ethical AI
Collecting strategies in the luxury sector
CRM & GenAI
Responsible branding
Retail Strategy & Experience
E-commerce Strategy & Experience
Omnichannel Activation & Performance
Management innovation & creativity
Master’s thesis
Companies that recruit our CREA students
In a nutshell
Things to remember
18
months’ training
On-the-job programme
120
ECTS
Language : French
Campus : Geneva | Lausanne
100% of lecturers are active professionals
Personalized support from the Career Center
A network of over 4,500 alumni
Possible financing plan
Admission based on an entrance exam
Member of the OMNES Education group
How to join CREA
Admission requirements
- Hold a bachelor’s degree, a federal diploma in marketing, communications or public relations, a CFC (Certificat fédéral de capacité) in marketing or communications (professional experience required) or an equivalent qualification.
- Have attended an information session, an open day or a personal interview.
- The 5-month internship (or professional activity) must be validated by the school and carried out during the training period.
Have you attended the CREA programme presentation?
Entrance exam
There is no specific entrance examination for the Master’s programme.
Each application will be considered individually by the course director, who reserves the right to accept or reject an applicant without giving reasons.
Education
Course fee: CHF 24’900.-
Registration fee: 300. –
Special price for OMNES Education Group students – (on request)
ECTS credits
We award them to our bachelor and master students. These qualifications are recognised by professional associations and by CREA’s partner companies, but they are not state diplomas.
They are, however, awarded by a public school and comply strictly with the procedures laid down in the Bologna agreements. ECTS credits are the basis of the system used to quantify studies (face-to-face teaching, research, personal work, etc.).
The Bachelor’s degrees we award are worth 180 ECTS credits, while the Master’s degrees are worth 120 ECTS credits. Collaboration agreements with other institutes or professional associations in Europe allow our students to participate in other training courses, especially postgraduate courses.
Inside
Dive into the heart of CREA
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