Fashion Management

A very specialised and comprehensive course

The Master in Fashion Management provides a professional overall vision of the fashion, textile and accessory sectors (including leatherwork, shoes, jewellery, glasses, etc.). It offers a 360 degree view – from the design of products to marketing, including communication. This dense 18-month programme combining theory, workshops and networking, has been developed with leading fashion experts. The course was designed to prepare fashion professionals, not necessarily style directors but managers who know how to combine the creative spirit with the rational rules of Marketing, Retail and Digital.

Workshops and visits with our partners: Etro, Idee Patners, Dsquared, Zegna, Versace, Levi’s



Retail Experience

Fashion Culture

Fashion online

Product Marketing


Bon Génie

A bespoke Master in Fashion Management

Unique in French-speaking Switzerland, this Master provides comprehensive product and retail knowledge, as well as selling and merchandising practice, and different current forms of sourcing and distribution.

In parallel, and theoretically, it covers the fundamental aspects linked to fashion practice, such as the creation and structure of a collection, design or art direction. The course also includes training in recent digital marketing and e-commerce techniques, management and cross media communication.

The lessons, mostly in English, are all led by fashion professionals. As well as the acquisition of essential knowledge, this Master includes workshops, which provide an opportunity to simulate real-life decisions and thus encourage learning that is directly operational for entering the world of work. Visits to companies and participation in conventions and professional prêt-à-porter or accessory fairs also complement the teaching.

The students are educated in the culture of “result-oriented” creativity. Everyday fashion brands must manage the right balance between creativity and profit in an environment which never stops changing and issuing challenges.

Next Academic year start: September 30th 2019

120 ECTS credits

  • 18-month course
  • Programme can be undertaken whilst working
  • 1 trip to Monaco
  • 1 optional international trip (for example: San Francisco)
  • 1 3-month exchange with Baruch College in New York possible
  • Language: French
  • Campus: Geneva
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

There is no specific entrance exam for the Master’s degree course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.

    • Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
    • The 5-month business internship (or professional activity) must be approved by the school and carried out during the course


Fees for 18-month course: CHF (Swiss Francs) 25,000

Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.

MFI Milano Fashion Institute : A partnership full of experience has been developed with the Milano Fashion Institute in Milan, an establishment that has built a reputation and strong expertise in the fashion industry. There are two trips in Europe in the Master programme framework, as well as a study week at SDA Bocconi, organised by the school.

The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“Fashion is a word that is part of our everyday language. Students begin to understand its real essence on this programme.”

Donatella Zappieri, Co-Director of the Master course @ CREA


Internships & Businesses

Workshop with Bongénie

Trip to London

Trip to Milan

Claudia Campone - Lecturer

Raffaele Ferrante - Lecturer


Fashion careers

Access fashion careers with knowledge of products and retail as well as sales practices, merchandising and current forms of sourcing and distribution.

Marketing Manager Operational Product Manager Brand Manager Visual Merchandiser Fashion Sales Manager PR Manager


A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



Accreditations LEARN MORE
SGS - ISO-9001 Eduqua Iaa
Partner organisations and associations LEARN MORE
Fsep Agep Edcom Private School Register