The Master in Fashion Management provides a professional overall vision of the fashion, textile and accessory sectors (including leatherwork, shoes, jewellery, glasses, etc.). It offers a 360 degree view – from the design of products to marketing, including communication. This dense 18-month programme combining theory, workshops and networking, has been developed with leading fashion experts. The course was designed to prepare fashion professionals, not necessarily style directors but managers who know how to combine the creative spirit with the rational rules of Marketing, Retail and Digital.
Workshops and visits with our partners: Etro, Idee Patners, Dsquared, Zegna, Versace, Levi’sDOWNLOAD THE BROCHURE
Retail spaces have always been the favoured point of contact between the brand and the client, the product and user. Shops have become 360 degree experiences; they are no longer simply places to sell but are now exhibition venues, communication tools, meeting points and places to create links. To acquire expertise in this environment, our lecturers will provide an analysis of the current situation and the professional reality of this career that is as complex as it is vital.
Fashion occupies a central place in the life of consumers because it allows us to define our social identity. This module lifts the veil on the mysteries of the fashion industry. It adopts a sociological point of view but does not ignore the contribution of the economy, geography and history. Due to its complexity, fashion requires a multidisciplinary approach.
Digitalisation has transformed behaviour and the understanding of the fashion industry. Styles can reach the whole world in an instant. Trend-setters take inspiration from the street, their creations can be found on the street in just a few weeks. Communities are inspired by trends from the 4 corners of the earth. And anyone can buy “unobtainable” pieces from the other side of the world without leaving their sofa, and be wearing them within a week. Digital is therefore at the heart of the strategy of fashion companies and brands (curation, branding, commercialisation, customer relations, etc.)
Understand the creative process and the peculiarities of the fashion product – materials, production, expertise and product analysis. Know the iconic creators in contemporary fashion. Know how to build a collection. Discover traditional skills and new techniques. Understand the importance of detail and accessories in fashion. Experiment with the richness of textiles and couture in a creative workshop – many essential topics which give understanding and, above all, experience. The experience of creating, sharing and making a difference in the world of fashion.
Aristocrazy, fashion jewellery company based in Madrid, challenged our students with a workshop aimed to find a new way to create trafic on their e-commerce website.
A three months project, with several visits from the Company managers to work closely with the students, support and guide them towards the final step: the presentation of their disruptive strategy.
Learning from doing, this workshop really engaged our students and push them to think out of the box, connect with the brand’s customers, analyse the existing strategies in order to come up with some innovative thoughts.
The best project earned a six months internship in Madrid.
Bon Génie, Swiss department stores chain contacted us to ask our students to define the future store.
A project that demanded visual competences, strategic intuitions and a good knowledge on sales as well as of the territory.
Coached by our Module responsible Claudia Campone, students presented their innovative ideas in front of Bon Génie management.
The result ? Three ax aequo projects, an internship and a lot of appreciation from the Bon Génie team.
Unique in French-speaking Switzerland, this Master provides comprehensive product and retail knowledge, as well as selling and merchandising practice, and different current forms of sourcing and distribution.
In parallel, and theoretically, it covers the fundamental aspects linked to fashion practice, such as the creation and structure of a collection, design or art direction. The course also includes training in recent digital marketing and e-commerce techniques, management and cross media communication.
The lessons, mostly in English, are all led by fashion professionals. As well as the acquisition of essential knowledge, this Master includes workshops, which provide an opportunity to simulate real-life decisions and thus encourage learning that is directly operational for entering the world of work. Visits to companies and participation in conventions and professional prêt-à-porter or accessory fairs also complement the teaching.
The students are educated in the culture of “result-oriented” creativity. Everyday fashion brands must manage the right balance between creativity and profit in an environment which never stops changing and issuing challenges.
Next Academic year start: September 30th 2019
120 ECTS credits
There is no specific entrance exam for the Master’s degree course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Fees for 18-month course: CHF (Swiss Francs) 25,000
Fees include 1 European trip. The international trip (example: Shanghai) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; personalised payment plans can be implemented.
MFI Milano Fashion Institute : A partnership full of experience has been developed with the Milano Fashion Institute in Milan, an establishment that has built a reputation and strong expertise in the fashion industry. There are two trips in Europe in the Master programme framework, as well as a study week at SDA Bocconi, organised by the school.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“Fashion is a word that is part of our everyday language. Students begin to understand its real essence on this programme.”
Donatella Zappieri, Co-Director of the Master course @ CREA
Access fashion careers with knowledge of products and retail as well as sales practices, merchandising and current forms of sourcing and distribution.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
The luxury sector is undergoing impressive change, with a constant annual growth rate.
Give your career a new impetus and be in a better position for your dream post.