Federal diploma + CREA AI Diploma
Marketing Specialist + AI Strategy, Marketing & Performance
CREA offers a unique training program in French-speaking Switzerland with a double degree: the Federal Diploma in Marketing, which will become a Professional Bachelor’s degree in 2026, and the CREA Diploma in AI Strategy, Marketing & Performance.
Under the direction of Patrick Loviat, National Sales Training Manager at Assura, this training program is positioned as a decisive step in professional development. It prepares participants for the new needs of companies in a sector that has never changed as rapidly as it is today.
In collaboration with:
Obtaining the Federal Diploma in Marketing in conjunction with the CREA Diploma in AI Strategy, Marketing & Performance means gaining access to a double certification with high added value. The program covers all the essential skills related to current marketing activities, whether offline or online. Added to this is the AI specialization, which enables participants to understand how to collaborate effectively with artificial intelligence, complement technology, and use it as a real lever for growth. Participants also develop the ability to optimize their processes and productivity, analyze their data more quickly and in greater depth, and improve the quality and impact of their deliverables.
This is CREA’s commitment: to provide the strategic and operational skills needed to drive tomorrow’s marketing performance, while ensuring solid preparation for the federal exam.
The program comprises 400 hours of courses and has been designed to fit around a full-time job. Sessions take place online on Monday and Wednesday evenings and in person two Saturdays per month, from January to March 2026. The instructors, who are field experts in their respective fields, combine theory, practice, and preparation for the federal exam to ensure a comprehensive and professional experience.
A federal diploma is a real added value in the eyes of recruiters.
Frederic Dumonal
Director of Continuing Education @CREA
The programme
preparation for the Federal Certificate of Qualification as a Marketing Specialist
Self-management and project management
Marketing research and market analysis
Strategic marketing
Distribution strategy
Marketing-mix concept and program
Integrated communications strategy
Digital marketing and digital strategy
Digital strategy
Corporate communication tools
Google ecosystem
Social paid
CRM
AI and Marketing Performance Analysis
AI and Growth Strategies in Marketing & Sales
More details
the programme
Combining the curriculum of the Brevet Fédéral de Spécialiste en Marketing with the best content of the CREA programs, the Diplôme de Marketing & Digital Strategist + Brevet Fédéral provides training in all aspects of today’s marketing activities, whether offline or online.
Starting with basic knowledge of economics, law and organization, the curriculum continues with the complete marketing plan (Analysis-Strategy-Program). This dual curriculum enables you to master all the marketing tools needed to manage a product or service launch, or to take charge of the marketing of an SME.
Monday & Wednesday: 6:00 p.m. to 9:00 p.m.
Saturday: 9:00 a.m. to 4:00 p.m.
- January 2026: Sat 24, Mon 26, Wed 28, and Sat 31
- February 2026: Mon 2, Wed 4, Mon 9, Wed 11, Mon 23, Wed 25, and Sat 28
- March 2026: Mon 2, Wed 4, Mon 9, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28, and Mon 30
- April 2026: Wed 1, Mon 20, Wed 22, Sat 25, Mon 27, and Wed 29
- May 2026: Mon 4, Wed 6, Sat 9, Mon 11, Mon 18, Wed 20, Wed 27, and Sat 30
- June 2026: Mon 1, Wed 3, Mon 8, Wed 10, Sat 13, Mon 15, Wed 17, Mon 22, Wed 24, Sat 27, and Mon 29
- July 2026: Wed 1 and Sat 4
- August 2026: Mon 17, Wed 19, Mon 24, Wed 26, Sat 29, and Mon 31
- September 2026: Wed 2, Mon 7, Wed 9, Sat 12, Mon 14, Wed 16, Wed 23, Sat 26, Mon 28, and Wed 30
- October 2026: Fri 2, Sat 3, Mon 5, Wed 7, Mon 26, Wed 28, and Sat 31
- November 2026: Mon 2, Wed 4, Mon 9, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28, and Mon 30
- December 2026: Wed 2, Mon 7, Wed 9, Sat 12, Mon 14, Wed 16, and Sat 19
- January 2027: Mon 11, Wed 13, Fri 15, Sat 16, Mon 25, Wed 27, and Sat 30
- February 2027: Mon 1, Wed 3, Mon 15 (in person) > Wed 17, Fri 19, Sat 20, Mon 22, and Wed 24
- March 2027: Written exam dates to be confirmed + Fri 12 and Sat 13
- April 2027: Oral exam dates to be confirmed
In a nutshell
Things to remember
16
months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
Language: French
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
How to join CREA
Admission requirements
- Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or an equivalent qualification
- Have attended an information or open door session, or have had a personal interview
- 2 years’ practical experience in marketing, sales, communications, advertising, public relations, direct marketing or promotion.
If you have already attended the CREA program presentation,
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course fee (for 16 months): CHF 13’500.-
Registration fee: CHF 200.00
- The examination fee for the Brevet Fédéral of around CHF 2,500 is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Brevet Fédéral exam. *Preparatory course
NOTE:
Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.
The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Certificate exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.
Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.
Inside
Dive into CREA
Interviews
To find out more
Interviews | MEET Lindsey from Brevet Fédéral Marketing Specialist
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