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Federal diploma + CREA AI Diploma
Communication Specialist + AI Strategy, Communication & Performance
CREA offers a unique training program leading to a double degree: the Federal Diploma in Communication, which will become a Professional Bachelor’s degree in 2026, and the CREA Diploma in AI Strategy, Communication & Performance.
Under the direction of Gérald Le Meur, Director of Federal Certificates and Diplomas at CREA and Director of Strategic Planning at Bright, this training program is positioned as a decisive step in professional development. It prepares participants for the new needs of companies in a sector that has never been so decisive and fast-moving.
Obtaining the Federal Diploma in Communication combined with the CREA Diploma in AI Strategy, Communication & Performance provides access to a dual certification with high added value. The program provides training in all aspects of multichannel and 360° communication, enhancing participants’ online and offline skills. Added to this is the AI specialization, which enables participants to understand how to collaborate effectively with artificial intelligence, complement technology, and use it as a real lever for growth. Participants also develop the ability to optimize their processes and productivity, analyze their data more quickly and in greater depth in order to improve the quality and impact of their deliverables.
This is CREA’s commitment: to provide the strategic and operational skills needed to drive tomorrow’s communication strategies, while ensuring solid preparation for the federal exam.
The program comprises 400 hours of courses and has been designed to fit around a full-time job. Sessions take place online on Monday and Wednesday evenings and in person two Saturdays per month, from January to March 2026. The instructors, who are field experts in their respective fields, combine theory, practice, and preparation for the federal exam to ensure a comprehensive and professionalizing experience.
Under certain conditions, the Confederation grants a subsidy to candidates taking the Brevet Fédéral exam.
Dimitri Ganevat
Director of Continuing Education @CREA
The programme
of the Communication Specialist diploma
Marketing
Communication
Digital strategy
Direction & Production
Media
Display / Programmatic
Social media
Google ecosystem
AI and Marketing Performance Analysis
AI and Growth Strategies in Marketing & Sales
More details
the programme
Combining the curriculum of the Brevet Fédéral de spécialiste en communication with the best content of the CREA programs, the Communication & Digital Strategist + Brevet Fédéral diploma provides training in all aspects of multi-channel, 360° communication, to enhance your online and offline skills. This dual curriculum enables you to master the fundamentals of communication, the program required to obtain the BF, as well as the knowledge needed to create and optimize digital communication strategies.
Monday & Wednesday: 6:00 p.m. to 9:00 p.m.
Saturday : 9 a.m. to 4 p.m.
- January 2025 : Sat 18, Mon 20, Wed 22, Sat 25, Mon 27 and Wed 29
- February 2025 : Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 24 and Wed 26
- March 2025: Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Mon 24, Wed 26, Sat 29 and Mon 31
- April 2025: Wed 2, Sat 5, Mon 7, Wed 9, Mon 28 and Wed 30
- May 2025: Sat 3, Mon 5, Wed 7, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21, Sat 24 and Mon 26
- June 2025 : Mon 2, Wed 4, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 26, Sat 28 and Mon 30
- July 2025: Wed 2 and Sat 5
- August 2025 : Mon 18, Wed 20, Sat 23, Mon 25 and Wed 27
- September 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Sat 13, Mon 15, Wed 17, Wed 24, Sat 27 and Mon 29
- October 2025: Wed 1, Sat 4, Mon 6, Wed 8, Mon 27 and Wed 29
- November 2025 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Mon 24, Wed 26 and Sat 29
- December 2025 : Mon 1, Wed 3, Mon 8, Wed 10, Sat 13, Mon 15 and Wed 17
- January 2026 : Mon 5, Wed 7, Sat 10, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21, Mon 26, Wed 28 and Sat 31
- February 2026 : Mon 2, Wed 4, Mon 9, Wed 11, Mon 23, Wed 25 and Sat 28
- March 2026 : Mon 2, Wed 4, Mon 23, Wed 25, Sat 28 and Mon 30
- April 2026: Wed 1 + exam dates to be confirmed
In a nutshell
What you need to know
16
months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
Language: French
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
How to join CREA
Admission requirements
- Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or an equivalent qualification
- Have attended an information or open door session, or have had a personal interview
- 2 years’ practical experience in marketing, sales, communications, advertising, public relations, direct marketing or promotion.
If you have already attended the CREA program presentation, please
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course price (for 16 months) : CHF CHF 13’500.-
Registration fee: CHF 200.00
- The examination fee for the Brevet Fédéral of around CHF 2,150 is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
NOTE:
Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.
The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Certificate exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.
Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.
Inside
Dive into CREA
Interviews
To find out more
Interview | Meeting with Joël Horisberger, alumni of the Brevet Fédéral Communication CREA
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