The Bachelor
Digital Business Management
Business development means constantly identifying new opportunities and transforming them into strategies that create value for the company and its stakeholders. This represents a major challenge in today’s world, the “new normal”, which is under constant pressure to meet increasingly demanding ethical and environmental expectations.
To address this challenge, the Bachelor in Digital Business Management trains business developers capable of designing and deploying strategies adapted to these transformations, while developing strong creativity and sharp critical thinking. Mastery of new technologies will be an additional asset, enabling you to help companies enhance their competitiveness.
The proven teaching of CREA – OMNES Education combines theory and practice through courses, workshops, projects, and elearning modules. Industry internships strengthen your professional experience, while expert lecturers contribute to building your future professional network. A key feature of this program is its conclusion with a full entrepreneurial project, providing solid preparation to face real market conditions.
Choosing to become a business developer means demonstrating a strong determination to solve problems. It also means shaping the business world of tomorrow by ensuring that companies pursue a deeper mission than profit maximization alone. Companies are seeking entrepreneurial young professionals, open to new cultures and equipped with a global mindset, to help them adapt to this transformation.
Join the next cohort of this Bachelor program and seize the opportunity to be part of it.
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Compulsory pre-entry course: Wednesday, September 16, 2026
Next course start date: Monday, September 21, 2026
180 ECTS Credits
You really feel the entrepreneurial mindset growing throughout the program. It’s part of CREA’s DNA and truly comes together in the final year, when everything becomes concrete.
Sean
Bachelor @CREA
The programme
of the Digital Business Management Bachelor
Semesters 1 and 2
Culture & Environment
Marketing fundamentals
Media & Analytics
Commercial Action Plan
Sales techniques & Tools
Contemporary issues & Transformating tomorrow’s world
Soft skills & Personal branding
Semester 1
Internship
Ideation & Creation
Contemporary issues & Transformating tomorrow’s world
Semester 2
Marketing strategic plan
eCommerce & Acquisition
Data & CRM
Business Growth
Personal development & leadership
Semester 1
Ideation & Creation
Entrepreneurship project
Contemporary issues & Transformating tomorrow’s world
Study abroad semester
(option)
Semester 2
Study trip
(option)
Internship
Bachelor Thesis
Companies recruiting CREA students
In a nutshell
Key points
3
2
1
180
How to join CREA
Admission requirements
- Be between 18 and 25 years old
- Have attended an information or open door session, or have had a personal interview.
- Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
- Have completed the application form
- Have passed the entrance exam
Have you already attended the CREA programme presentation?
Entrance exam
After receiving the admission contract and all required documents requested by CREA’s management, the candidate receives instructions to take the online entrance exam. The exam takes place on a dedicated platform.
From the moment the invitation email is sent by CREA’s Recruitment & Admissions Office, the student has 10 days to answer the questions and submit the required work.
Throughout the online assessment, the student is guided by clear and precise instructions.
If the online entrance exam is not successful, an interview with a specific decision-making committee may be organized.
Enrollment at CREA becomes final once the full admission process is completed, including validation of the online entrance exam.
Course fees
Course fees for 3 years: CHF 57’000.-
Application fee: 500.-
Program fees include a MacBook Pro
ECTS Credits
CREA awards Bachelor’s and Master’s degrees that are not state-recognized diplomas. However, these degrees are recognized by professional associations and by the school’s partner companies.
Bachelor programs represent 180 ECTS credits, and Master programs represent 120 ECTS credits, calculated in accordance with the principles of the Bologna agreements.
This framework improves the clarity of academic pathways and may allow, depending on the case and partner institutions, access to further studies or academic bridges, including postgraduate programs.
Interested by B2 or B3
CREA offers parallel admissions for candidates with a compatible academic background. Each application is reviewed individually to assess the fit between the applicant’s profile, acquired skills, and study project. Admission is subject to successful completion of the school’s admission process.
Feel free to contact the Admissions team to discuss your situation and explore the options available to you.
Inside
Immerse yourself in CREA
Interviews
To discover even more
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