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Bachelor

Artistic Direction

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Registration
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Geneva
3 years
Full time
French
September 2026

The Bachelor

Artistic Direction

Art direction is a key pillar of contemporary creation. It plays a central role when brands, media, and projects aim to stand out, tell a story, and build a lasting emotional connection with their audiences. The ability to imagine strong, unique, and memorable concepts is more expected today than ever. Yet becoming an art director is a long journey of learning and experimentation, in constant dialogue with the culture and trends of the time.

At CREA, the Bachelor in Art Direction — the school’s historic and founding program — first and foremost opens a path by providing solid training in the fundamentals of the profession: idea generation and the creation of consistent creative universes. Students learn to master a full ecosystem of tools, now largely enhanced by artificial intelligence, while developing the agility needed to adapt to constantly evolving technologies. Beyond tools, however, the real goal lies elsewhere: to train creative minds who think differently, express a strong point of view, and turn their personality into a true professional advantage.

CREA OMNES Education’s proven teaching approach combines theory and practice through classes, workshops, projects, and e-learning modules. Internships in agencies or with advertisers strengthen your experience, while industry experts help you build your future network. A distinctive feature of the program is the guidance provided in building a portfolio — a true creative calling card — designed as a powerful tool to express your uniqueness, enter the market, and lay strong foundations for a career in art direction.

If you feel the call of creativity, join us.
Become a CREAtor.

Take the opportunity to join a passionate community, ready to take on challenges with commitment and enthusiasm. Your journey will be enriched by a strong network of Swiss and international companies and experts who work closely with us, as well as by a global perspective through study trips abroad. Our Sustainable Education strategy brings all CREAtors into a journey where innovation goes hand in hand with social and environmental responsibility.

Compulsory pre-commencement: September 2026
Classes start: September 2026

180 ECTS credits

I finally found an environment without elitist competition—one that energizes you, pushes you to take risks, and, because no one is afraid of making mistakes, truly allows you to unleash your creativity without holding back.

Alex

Bachelor @CREA

The programme

of the Bachelor in Art Direction

Semestrer 1 et 2

Ideation & Creation

Branding & Storytelling

Creative Strategies

Graphic Design & Visual Creation

Webdesign & No-Code

Image & Video Factory

Contemporary Issues & Tomorrow’s Transformations

Soft Skills & Personal Branding

Semester 1

Internship

Ideation & Creation

Interactive & Motion Design

Contemporary Issues & Tomorrow’s Transformations
🇫🇷🇬🇧

Semester 2

Brand Identity & Activations

Creative Strategies

Design Project & Development

Photo x AI: Augmented Creation

Semester 1

Ideation & Creation

Experience Design Studio

Communication & Strategic Media

Semester 2

Trip
(option)

Internship

Bachelor Project

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Careers

A world of opportunities awaits you

Train at a leading school in digital studies and start your career in artistic direction with confidence.

  • Art Director
  • Film Art Director
  • Creative Director
  • Graphic Designer
  • UX-UI webdesigner
  • Motion designer
  • And much more…
Discover the Artistic Direction Jobs

Companies that recruit our CREA students

In a nutshell

Things to remember

3

years of education

2

internships

1

mentoring for the Creative Portfolio

180

ECTS credits
Language: French
icone école
Campus: Geneva
100% of lecturers are active professionals
Personalized support from the Career Center
A network of over 4,500 alumni
Possible financing plan
Admission based on an entrance exam
Member of the OMNES Education group
Information session
Registration
Brochure

Lecturers

“Learn from experience”

All lecturers are active professionals, closely connected to the realities of the market. They share their expertise through hands-on teaching, real-life case studies, and content aligned with today’s professional challenges.

In a constantly changing environment, CREA relies on a committed and loyal teaching team, while remaining flexible and responsive, ready to bring in new expertise whenever new topics or challenges emerge.

Discover the network

How to join CREA

Admission requirements

  • Be between 18 and 25 years old
  • Have attended an information or open door session, or have had a personal interview.
  • Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
  • Have completed the application form
  • Have passed the entrance exam

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

After receiving the admission contract and all the documents requested by CREA management, the candidate receives instructions for the entrance test. This test is to be taken on an adapted platform and consists of 4 parts.

1. Making a “self-portrait” video about yourself, to help us understand who you are.

Objective: Discover your universe, what motivates and drives you. At this level, technique is of little importance. It may give us an idea of your audiovisual knowledge, but it’s not part of the evaluation criteria.

2. Completion of a project based on a brief given by CREA

Objective: To assess your creativity and your ability to tackle a new problem.

3. Presentation of a personal portfolio of various personal creations

Objective: To discover your creative potential and current knowledge (graphic design, photography, illustration, knowledge of graphics software, etc.).

4. Oral interview with 2 experts (members of the management team)

Objective: get to know you; understand your motivation and expectations

If the student fails this online entrance exam, an interview with a special decision-making committee will be scheduled. The candidate’s enrolment at CREA becomes definitive after the full admission session, including the online entrance exam.

School

Price for 3 years of training: CHF 57’000.-
Application fee: 500.00 –

Program fees include a MacBook Pro.

ECTS credits

CREA awards Bachelor’s and Master’s degrees that are not state-recognized diplomas. However, these degrees are recognized by professional associations and by the school’s partner companies.

Bachelor programs represent 180 ECTS credits, and Master programs represent 120 ECTS credits, calculated in accordance with the principles of the Bologna agreements.

This framework improves the clarity of academic pathways and may allow, depending on the case and partner institutions, access to further studies or academic bridges, including postgraduate programs.

Interested in B2 or B3

CREA offers parallel admissions for candidates with a compatible academic background. Each application is reviewed individually to assess the fit between the applicant’s profile, acquired skills, and study project. Admission is subject to successful completion of the school’s admission process.

Feel free to contact the Admissions team to discuss your situation and explore the options available to you.

Find out more

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CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.