Master

Luxury Marketing (EN)

A  full understanding of the new dynamics applied to luxury

In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage.

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Program

Branding & Image

Culture and Creation

Connected consumer experience

Marketing, Digital Media and Style are transversal and transfuse the whole of the program

Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.

From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom

To embrace this new complexity, the program is articulated around three main modules, each complementing the other:
Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.

Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. Full time program from Monday to Thursday, the course is articulated around three main content pillars:

Branding & Image
Connected Consumer Experience
Culture & Creation

Next session M1 : October 9th 2017
Next session M2 : March 5th 2018
120 ECTS Credits

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.

    • Bachelor’s degree ( or equivalent )

Master I – Program

  • Period: October 9th 2017 – February 15th 2018
  • Teaching, workshops e-learning: about 450 hours
  • Program length: 5 months full time
  • Course fees: 8’500 €

Master II – Program

  • Period: March 5th 2018 – July 5th 2018 + Internship + Thesis
  • Teaching, workshops e-learning: About 500 hours
  • Internship and personal work for Master’s thesis
  • Program length: 5 months full time
  • Course fees: 11’000 € ( including 1 trip in Europe )

“The new generations are shaping the future. Nowadays, the new approach to Luxury is experiential and more focused on lifestyle than owning as such. Our program focuses on all these new challenges and horizons.”

Donatella Zappieri, Director of the Master @ CREA

Inside

Workshop Luxury Tea

In a word

CREA Luxury Day

Jobs

Job opportunities

Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.

Marketing Manager Product Manager for Operations Brand Manager Visual Merchandiser Sales Manager for Fashion & Luxury Goods PR Manager Exhibition Manager
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Experts

Learn from experience

Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, Chicago and Shanghai), the INSEEC Group brings together all the exciting possibilities and stimulating environments that large cities provide.

CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in Switzerland or abroad.

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