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CREA x Elie Kupsc T-shirt

Limited Edition

One artwork per year. One artist. One theme.
Each year, CREA invites a regional artist to interpret a contemporary theme through an original creation.

One single design. One single collaboration. One single edition.

For this first edition, Elie Kupsc offers a personal and committed vision on the theme:

Creativity is made, not generated.

Limited edition

The project

A limited edition T-shirt, responsibly produced

Wear an idea. Support a cause.

This collaboration results in a strictly limited-edition T-shirt, available to order for one month only.

ORDER CLOSE Tuesday, 31 March 2026
DELIVERY Late of May 2026

  • Printed on demand
  • 100% European production
  • Profits from this edition are donated to a charitable organization

Elie Kupsc

Working along the cultural axis between Geneva and Basel, Elie Kupsc cultivates an approach to imagery where illustration meets the discipline of design. Defining himself as a visual craftsman, he draws on solid experience as a designer and art director to build worlds where narrative takes precedence over artifice.

His work has travelled from New York to Seoul, via Miami and Hong Kong, carrying with it a constant search for balance between technical precision and emotional freedom.

Beyond aesthetics, his practice is driven by a philosophical reflection on our times. Elie explores the friction zone between human imperfection — with its vitality and emotional unpredictability — and the corrosive perfection of technology and AI. For him, creation is an ongoing dialogue between substance and form: a quest for accuracy that places humanity and the trace of the living at the heart of an increasingly algorithmic world.

The T-shirt

Responsible European manufacturing

From textile production to printing, every step takes place in Europe to ensure full traceability and high-quality standards.

We have selected a premium fabric to guarantee durability and comfort.

  • Weight: 190 g/m²
  • Dense, structured cotton
  • Modern unisex fit
  • High-quality screen printing

Important: as each piece is printed on demand:

  • No exchanges
  • No returns
  • No refunds
  • No delivery before late May 2026

Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.