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Executive Programs in Digital Strategy & AI Marketing

In a world where AI, digital transformation, and innovation are redefining business models, Continuing Education has become an essential lever to stay ahead of the curve. Whether you are a leader, manager, or industry expert, our programs are designed to turn challenges into opportunities and give you a decisive competitive edge.

With the Certified Program in Digital Business Strategy, you will develop a comprehensive strategic vision, fully integrating the new drivers of growth: digital transformation, generative AI, and data-driven business models.

With the Certified Program in Digital Marketing Execution, you will gain cutting-edge operational expertise in digital and AI-powered marketing—enabling you to design and execute campaigns that are smarter, more effective, and relentlessly results-oriented.

Our programs equip you with the tools, methods, and strategies that truly make a difference in the new digital era.

Register for our info sessions

Companies training with CREA

These programs develop experts who master digital tools and build a strategic vision. In the age of AI and rapid transformation, surface-level knowledge is no longer enough. A deep understanding is essential to make informed decisions, drive innovation and create real impact.

Dimitri Ganevat

Director of Continuing Education

For professionals in Geneva and Lausanne

In a nutshell

Things to remember

icone école
Campus : Geneva and Lausanne

12

course days (or 3 for the AI module)
On-the-job program
icône langage
Language: French
Start date: April 25, 2026
Training courses eligible for the annual training cheque

The speakers

A network of top-level experts, working in the professional world, either for advertisers or in agencies, to provide a complete and global vision.

Interviews

To find out more

Michael Eriksson, CEO Liminal Discovery
Julia de Funès, Philosopher and writer
Marko Gargenta, CEO Plus Plus

Interested in CREA?

Discover our programs

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.