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The Certificate
AI for Business & Marketing
This programme offers you a complete approach to AI, both strategic and operational, to transform your marketing practices in the long term.
The strategy module will show you how to integrate AI into your overall strategy: automating processes, optimising data management, accelerating analysis and boosting operational efficiency. You will understand how AI is becoming a real driver of performance and competitiveness.
The operational module will teach you how to create, optimise and automate the production of your marketing content, whether visual or textual. Using tools such as ChatGPT, MidJourney and DALL-E, you will discover how to quickly generate hard-hitting visuals and texts tailored to your objectives, while boosting productivity.
In a context where AI is redefining economic models and business practices, this programme will teach you not only how to use AI as an everyday tool, but also how to turn it into a strategic asset to manage and develop your marketing actions with greater impact and agility.
Designed to fit in with professional agendas, this programme alternates theory and practice over 3 days of face-to-face sessions, and relies on experts from the sector to help participants develop concrete skills: business applications of AI, management of AI projects, data-driven decision-making and strategic innovation.
The fundamental pillars of training :
- Understand the impact of AI on the optimisation of marketing tasks and processes.
- Prioritise AI applications according to strategic and operational needs.
- Produce optimised creative assets using generative AI (images, videos, copywriting, advertising scripts).
- Automate the generation and personalisation of large-scale content.
Start date: November 2025.
3 course days on-site.
Companies that train at CREA
In the age of AI and hyper-acceleration, true leadership lies not in technical expertise, but in the ability to understand the essentials in order to decide with clarity.
Dimitri Ganevat
Head of Continuing Education
The programme
of the AI for Business & Marketing Certificate
Operational Artificial Intelligence (AI)
The speakers
A network of top-level experts working in the professional world, either for advertisers or in agencies, to provide a comprehensive, global vision.
Details
of the programme
- Module 1: Strategic Artificial Intelligence (AI). This module shows how to integrate AI to automate, optimise and accelerate your marketing actions, and turn it into a performance driver.
- Module 2 : Operational Artificial Intelligence (AI). This module teaches you how to produce, optimise and automate your marketing content using AI, with tools such as ChatGPT, MidJourney and DALL-E, to improve your efficiency.
NB: The courses will take place over 3 days (3 sessions of 8h each combined).
In a nutshell
Things to remember
Campus : Lausanne
3
Course days on site
On-the-job program
Language: French
Start date: Novembre 2025.
How to join the Certificate
Admission requirements
No pre-requisites are required to start our Certificate.
School
Price: CHF 2’000.-
Interviews
To discover more
Michael Eriksson, CEO Liminal Discovery
Julia de Funès, Philosophe et écrivaine
Marko Gargenta, CEO Plus Plus
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