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Continuing education

AI Digital Ads & Performance – Geneva

Buy CHF 2,600
Geneva
4 days
French
Start date: 25 April 2026
on-site & online
This Certificate is also available at Lausanne

The Certificate

AI Digital Advertising & Performance

This certificate, focused on digital advertising, media buying, performance marketing and campaign optimisation, trains you to manage acquisition, measurement and performance by leveraging the latest advertising innovations and Artificial Intelligence.

Comprising specialised modules covering Google Ads, Meta Ads, Social Ads and Programmatic environments, it enables you to learn how to design, activate and optimise acquisition strategies across all essential channels of the digital funnel. You will develop the ability to orchestrate targeting, bidding, creation, automation and analysis in order to maximise the impact and return on investment of your campaigns.

In an ecosystem where AI is redefining how platforms operate, this programme goes beyond simply mastering current tools: it teaches you how to use them as accelerators for growth, competitiveness and operational efficiency.

Upon completion of the programme, you will be able to independently manage, optimise and steer high-performance digital campaigns by integrating best practices in analysis, automation, measurement and AI to continuously improve results.

The fundamental pillars of training:

  • Understanding the impact of platforms and AI on acquisition and performance.
  • Activate multi-lever campaigns to generate growth and visibility.
  • Optimise distribution, audiences, auctions and conversion to maximise ROI.
  • Automate and continuously improve performance at scale.

Start date: 25 April 2026.
4 days on-site at CREA Geneva and online.

Companies that train at CREA

Performance does not come from platforms, but from those who know how to make them work for them.

Dimitri Ganevat

Head of Continuing Education

The programme

of the Digital Ads & Performance AI Certificate

Google Ads (Search, Display, YouTube, Shopping)

Meta Ads (Facebook, Instagram, WhatsApp)

Social Ads (LinkedIn, TikTok, Pinterest, Snapchat)

Programmatic Ads (Teads, The Trade Desk, etc.)

The speakers

A network of top-level experts, active in the professional world, either with advertisers or agencies, providing a comprehensive and global vision.

The details

of the programme

The Google Ads module will enable you to master the entire Google ecosystem (Search, Display, YouTube, Shopping). You will learn how to structure your accounts, optimise your bids, exploit algorithmic signals and orchestrate high-performance campaigns on the main acquisition levers.

The Meta Ads module will give you the keys to activating Facebook, Instagram and WhatsApp Ads with precision. You will understand how to segment audiences, design impactful creatives, automate optimisation and drive performance throughout the acquisition funnel.

The Social Ads module will give you an additional insight into platforms such as LinkedIn, TikTok, Pinterest and Snapchat. You will learn how to adapt your strategies to each network, engage qualified audiences and diversify your media investments to maximise your reach, conversion and brand lift.

Finally, the Programmatic Ads module will introduce you to platforms such as Teads and The Trade Desk. You will learn how to activate premium inventory, leverage algorithmic targeting, and integrate programmatic campaigns into a coherent and measurable advertising ecosystem strategy.

Programme start date: 25 April 2026
The detailed programme schedule will be communicated at a later date.

Buy CHF 2,600

In brief

Key takeaways

icone école
Campus : Geneva

4

Course days on-site at CREA Geneva and online
On-the-job program
icône langage
Language: French
Start date: April 25, 2026

How to integrate the Certificate

Admission requirements

No pre-requisites are required to start our Certificate.

School

Price: CHF 2’600.-

Buy CHF 2,600

Interviews

To discover more

Dimitri Ganevat, Director of Executive & Continuing Education
Michael Eriksson, CEO Liminal Discovery
Julia de Funès, Philosophe et écrivaine

Interested in this Certificate?

Buy CHF 2,600

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CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.