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Continuing education

AI Data & Digital Analytics – Geneva

Buy CHF 1,000
Geneva
1.5 days
French
Start date: 25 April 2026
on-site & online
This Certificate is also available at Lausanne

The Certificate

AI Data & Digital Analytics

This certificate, focused on data, measurement, analysis and configuration of digital tools, trains you to collect, interpret and transform marketing data into actionable decisions in the age of AI.

Through two complementary modules dedicated to Big Data and web analytics, you will learn how to extract strategic data, understand user behaviour, structure your insights and configure essential tracking and marketing performance tools.

In a context where AI amplifies analytical, automation and reporting capabilities, this programme enables you to master not only current methodologies, but also to use data as a driver for management, optimisation and marketing decisions.

Upon completion of the programme, you will be able to configure tracking tools, analyse digital performance, generate actionable insights, and automate the collection and interpretation of marketing data.

The fundamental pillars of training:

  • Understanding the role of data and AI in marketing analysis and performance.
  • Collect and structure actionable data to fuel marketing intelligence.
  • Analyse behaviours, performance and trends to drive decisions.
  • Automate data collection, tracking, and interpretation to improve efficiency.

Start date: 25 April 2026.
1.5 days on-site at CREA Geneva and online.

Companies that train at CREA

In the age of AI, data is not an end result, but rather a lever for understanding, anticipation and informed decision-making.

Dimitri Ganevat

Head of Continuing Education

The programme

AI Data & Digital Analytics Certificate

Big Data (Scraping & Insights)

Google Analytics & Tag Manager

The speakers

A network of top-level experts, active in the professional world, either with advertisers or agencies, providing a comprehensive and global vision.

The details

of the programme


The Big Data module teaches you how to collect and use data on a large scale. You will learn how to identify sources of information, use scraping techniques, structure datasets and extract useful trends to guide your marketing decisions. The aim is to develop a data-driven approach capable of transforming data into actionable insights.

The Google Analytics & Tag Manager module trains you to configure, analyse and automate digital performance tracking. You will learn how to set up tracking, build relevant dashboards, interpret user behaviour and optimise your marketing actions through data analysis and tag centralisation via GTM.

Programme start date: 25 April 2026
The detailed programme schedule will be communicated at a later date.

Buy CHF 1,000

In brief

Key takeaways

icone école
Campus : Geneva

1.5

Course days on-site at CREA Geneva and online
On-the-job program
icône langage
Language: French
Start date: April 25, 2026

How to integrate the Certificate

Admission requirements

No pre-requisites are required to start our Certificate.

School

Price: CHF 1’000.-

Buy CHF 1,000

Interviews

To discover more

Dimitri Ganevat, Director of Executive & Continuing Education
Michael Eriksson, CEO Liminal Discovery
Julia de Funès, Philosophe et écrivaine

Interested in this Certificate?

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Interested in CREA?

Discover our programs

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.