Continuing education
AI Content Creation & Social Media – Geneva
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The Certificate
AI Content Creation & Social Media
This certificate, focused on digital creation, content production, social media and community management, trains you to design, produce and manage engaging content using creative tools and AI.
Through four modules dedicated to key areas of digital marketing (design tools, creation & editing, influence & communities, social media), you will learn how to conceive, produce, distribute and optimise content tailored to platforms, audiences and business objectives.
In a context where AI is redefining visual creation, video production and social dynamics, this programme will not only enable you to master the latest tools, but also to use them as accelerators of creativity, engagement and operational efficiency.
Upon completion of the programme, you will be able to produce quality content, effectively manage social media, structure influencer campaigns, and drive creative performance in the age of AI.
The fundamental pillars of training:
- Understanding the impact of social platforms and AI on engagement, creation, and communities.
- Produce content tailored to social media audiences, formats and objectives.
- Optimise the impact, quality and efficiency of creative production.
- Automate performance and interactions to continuously improve them.
Start date: 25 April 2026.
3.5 days on-site at CREA Geneva and online.
Companies that train at CREA
In a world saturated with content, the difference is no longer made by publishing more, but by creating better, using AI to amplify creativity and impact.
Dimitri Ganevat
Head of Continuing Education
The programme
AI Content Creation & Social Media Certificate
Creation, Shooting & Editing
Creators & Communities
Social Media (FB, IG, TikTok, Pinterest, LinkedIn, etc.)
The speakers
A network of top-level experts, active in the professional world, either with advertisers or agencies, providing a comprehensive and global vision.
The details
of the programme
The Tools & Design module enables you to master Canva, Figma, and DAM solutions to produce professional visual content. You will learn how to design assets suitable for digital formats, organise an effective creative library, and optimise collaborative workflows using the advanced features of these tools.
The Creation, Shooting & Editing module immerses you in photo and video production. You will learn how to plan a shoot, use essential editing software and adapt your creations to different channels. You will also discover how to leverage AI to speed up post-production, generate scripts and optimise your content for social media.
The Creators & Communities module introduces you to influencer marketing and managing collaborations with content creators. You will learn how to identify the right profiles, create effective briefs, analyse the performance of an influencer campaign, and manage the relationship to maximise value for the brand.
Finally, the Social Media module teaches you how to build and deploy a social media strategy tailored to each platform (Facebook, Instagram, TikTok, Pinterest, LinkedIn). You will learn how to produce engaging content, analyse results, optimise engagement, and automate publishing and moderation using AI and planning tools.
Programme start date: 25 April 2026
The detailed programme schedule will be communicated at a later date.
In brief
Key takeaways
3.5
How to integrate the Certificate
Admission requirements
No pre-requisites are required to start our Certificate.
School
Price: CHF 2’300.-
Interviews
To discover more
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