Federal Diploma + Higher Professional Examination
Sales Manager
More than just a course of study, CREA’s Federal Sales Manager Diploma is a springboard to an innovative professional future. Recognised at federal level, it positions its holders as key experts in the field of sales, in both traditional and digital aspects. Whether in manufacturing companies, innovative start-ups or the service sector, the opportunities for graduates are vast and varied. Thanks to their comprehensive, in-depth and resolutely modern training, they are equipped to meet the challenges of today’s and tomorrow’s business world.
This tailored training programme comprises 320 hours of classes and is designed to be combined with a full-time job. The courses take place on Monday and Wednesday evenings via video and 2 Saturdays a month in person, from October 2026 to November 2027. The lecturers, experts and professionals in their fields, will guide the students by combining theory and practice, always with a link to the professional world.
Next school year: October, 26, 2026
Evening classes on Mondays and Wednesdays from 6:00 p.m. to 9:00 p.m. (video conference) and Saturdays from 9:00 a.m. to 4:00 p.m. (in person).
Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.
Frederic Dumonal
Director of Continuing Education @CREA
The programme
Federal Diploma in Sales Management
Basics of Political Economy & Corporate Finance
Market and trend analysis
Market service design
Innovation & Design Thinking
Prospection commerciale
Offer process management
Commercial and contract law
Exam preparation
e-CRM fundamentals
Design and Implementation of a Digital Business Development Strategy
Strategy and Sales Development with LinkedIn
LinkedIn B to B – Prospecting and Lead Generation
Further study and practical applications
More details
the programme
Managing a sales department, developing winning strategies and guiding a team towards excellence are all key skills acquired with the Federal Diploma in Sales Management. This training program, enhanced by CREA, now includes a resolutely digital dimension. A significant number of hours are specifically dedicated to e-commerce, CRM and business development, ensuring optimal preparation for today’s market challenges. Designed for ambitious professionals, this 14-month course combines rigorous theory and immersive practice, offering a comprehensive vision of traditional and digital sales fields.
Monday & Wednesday (via video conference): 6:00 p.m. to 9:00 p.m.
Saturday (in person): 9:00 a.m. to 4:00 p.m.
Early August 2027: Written Federal Diploma exams
Early October 2027: Oral Federal Diploma exams
- October 2026: Mon 26, Wed 28 and Sat 31
- November 2026: Mon 2, Wed 4, Mon 9, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28 and Mon 30
- December 2026: Wed 2, Mon 7, Wed 9, Sat 12, Mon 14 and Wed 16
- January 2027: Mon 11, Wed 13, Sat 16, Mon 18, Wed 20, Mon 25, Wed 27 and Sat 30
- February 2027: Mon 1, Wed 3, Mon 15, Wed 17, Sat 20, Mon 22 and Wed 24
- March 2027: Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Mon 15, Wed 17, Sat 20, Mon 22 and Wed 24
- April 2027: Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
- May 2027: Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Wed 19, Sat 22, Mon 24, Wed 26 and Mon 31 — written trainings (in-person classes)
- June 2027: Internal trainings and exams (in-person dates): Wed 2, Sat 5, Mon 7, Wed 9, Mon 14, Tue 15, Mon 21, Tue 22 and Wed 23
- July 2027: (in-person dates) Sat 3, Mon 5 and Wed 7
- Early August 2027: Written Federal Diploma exams — dates to be confirmed
- September 2027: (in-person dates) Mon 6, Wed 8, Sat 11, Mon 13 and Wed 15
- October 2027 (dates to be confirmed): Oral Federal Diploma exams in early October, Mon 25, Wed 27 and Sat 30
- November 2027 (dates to be confirmed): Mon 1, Wed 3, Sat 6, Mon 8 and Wed 10
In a nutshell
Things to remember
15
How to join CREA
Admission requirements
- Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or equivalent , and have 6 years’ practical experience, including 3 years in a supervisory or managerial role in the sales field.
or
- Hold a Brevet Fédéral Spécialiste en Vente ou Marketing, a college diploma, a diploma from a specialized college, university or equivalent, and have 3 years’ practical experience in sales.
If you have already attended the CREA program presentation, please fill in the registration form.
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course fee (for 14 months): CHF 16’000.- CHF 15’000.- (Early Booking price valid until 30/04/2026)
Registration fee: CHF 300.00
- The examination fee for the Diplôme Fédéral of around CHF 3’400.- is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
NOTE:
Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.
The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Diploma exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.
Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.
Inside
Dive into CREA
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