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Adv. federal diploma

Sales Manager

Lausanne
14 months
On the job
French
26 october 2026

Federal Diploma + Higher Professional Examination

Sales Manager

More than just a course of study, CREA’s Federal Sales Manager Diploma is a springboard to an innovative professional future. Recognised at federal level, it positions its holders as key experts in the field of sales, in both traditional and digital aspects. Whether in manufacturing companies, innovative start-ups or the service sector, the opportunities for graduates are vast and varied. Thanks to their comprehensive, in-depth and resolutely modern training, they are equipped to meet the challenges of today’s and tomorrow’s business world.

This tailored training programme comprises 320 hours of classes and is designed to be combined with a full-time job. The courses take place on Monday and Wednesday evenings via video and 2 Saturdays a month in person, from October 2026 to November 2027. The lecturers, experts and professionals in their fields, will guide the students by combining theory and practice, always with a link to the professional world.

Next school year: October, 26, 2026

Evening classes on Mondays and Wednesdays from 6:00 p.m. to 9:00 p.m. (video conference) and Saturdays from 9:00 a.m. to 4:00 p.m. (in person).

Under certain conditions, the Confederation grants a subsidy to candidates taking the Diplôme Fédéral exam.

Frederic Dumonal

Director of Continuing Education @CREA

The programme

Federal Diploma in Sales Management

Perform managerial tasks

Basics of Political Economy & Corporate Finance

Market and trend analysis

Market service design

Innovation & Design Thinking

Prospection commerciale

Offer process management

Commercial and contract law

Exam preparation

e-CRM fundamentals

Design and Implementation of a Digital Business Development Strategy

Strategy and Sales Development with LinkedIn

LinkedIn B to B – Prospecting and Lead Generation

Further study and practical applications

More details

the programme

Managing a sales department, developing winning strategies and guiding a team towards excellence are all key skills acquired with the Federal Diploma in Sales Management. This training program, enhanced by CREA, now includes a resolutely digital dimension. A significant number of hours are specifically dedicated to e-commerce, CRM and business development, ensuring optimal preparation for today’s market challenges. Designed for ambitious professionals, this 14-month course combines rigorous theory and immersive practice, offering a comprehensive vision of traditional and digital sales fields.

Monday & Wednesday (via video conference): 6:00 p.m. to 9:00 p.m.
Saturday (in person): 9:00 a.m. to 4:00 p.m.

Start date: Monday, October 26, 2026, in person at CREA Lausanne
Early August 2027: Written Federal Diploma exams
Early October 2027: Oral Federal Diploma exams
  • October 2026: Mon 26, Wed 28 and Sat 31
  • November 2026: Mon 2, Wed 4, Mon 9, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28 and Mon 30
  • December 2026: Wed 2, Mon 7, Wed 9, Sat 12, Mon 14 and Wed 16
  • January 2027: Mon 11, Wed 13, Sat 16, Mon 18, Wed 20, Mon 25, Wed 27 and Sat 30
  • February 2027: Mon 1, Wed 3, Mon 15, Wed 17, Sat 20, Mon 22 and Wed 24
  • March 2027: Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Mon 15, Wed 17, Sat 20, Mon 22 and Wed 24
  • April 2027: Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
  • May 2027: Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Wed 19, Sat 22, Mon 24, Wed 26 and Mon 31 — written trainings (in-person classes)
  • June 2027: Internal trainings and exams (in-person dates): Wed 2, Sat 5, Mon 7, Wed 9, Mon 14, Tue 15, Mon 21, Tue 22 and Wed 23
  • July 2027: (in-person dates) Sat 3, Mon 5 and Wed 7
  • Early August 2027: Written Federal Diploma exams — dates to be confirmed
  • September 2027: (in-person dates) Mon 6, Wed 8, Sat 11, Mon 13 and Wed 15
  • October 2027 (dates to be confirmed): Oral Federal Diploma exams in early October, Mon 25, Wed 27 and Sat 30
  • November 2027 (dates to be confirmed): Mon 1, Wed 3, Sat 6, Mon 8 and Wed 10
Information session
Brochure

Careers

Retail Jobs

This training will enable you to acquire a high level of involvement, skills and responsibilities, in key positions in the retail world.

  • Communication Manager
  • Advertising Manager
  • Brand Manager
  • Digital Project Manager
  • Community Manager
  • And much more …

In a nutshell

Things to remember

15

months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
icône langage
Language: French
icone école
Campus : Lausanne
Higher Professional Examination
50% federal subsidy on school fees
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to join CREA

Admission requirements

  • Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or equivalent , and have 6 years’ practical experience, including 3 years in a supervisory or managerial role in the sales field.

or

  • Hold a Brevet Fédéral Spécialiste en Vente ou Marketing, a college diploma, a diploma from a specialized college, university or equivalent, and have 3 years’ practical experience in sales.

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.

School

Course fee (for 14 months): CHF 16’000.- CHF 15’000.- (Early Booking price valid until 30/04/2026)
Registration fee: CHF 300.00

  • The examination fee for the Diplôme Fédéral of around CHF 3’400.- is not included in the course fee.
  • CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.

NOTE:

Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.

The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Diploma exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.

Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.

Information session
Brochure

Inside

Dive into CREA


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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.