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Federal diploma + CREA AI Diploma
Sales Specialist + AI Strategy, Marketing & Performance
CREA offers a unique training program leading to a double degree: the Federal Diploma in Sales, which will become a Professional Bachelor’s degree in 2026, and the CREA Diploma in AI Strategy, Marketing & Performance.
Under the direction of Patrick Loviat, National Sales Training Manager at Assura, this training program is positioned as a decisive step in professional development. It prepares participants for the new needs of companies in a rapidly changing sector.
Obtaining the Federal Certificate of Sales Specialist combined with the CREA Diploma in AI Strategy, Marketing & Performance means gaining access to a double certification with high added value. The program provides training in all aspects of marketing, both offline and online. Added to this is the AI specialization, which enables participants to understand how to collaborate effectively with artificial intelligence, complement technology, and use it as a real lever for growth. Participants also develop the ability to optimize their processes and productivity, analyze their data more quickly and in greater depth, and improve the quality and impact of their deliverables.
In collaboration with:
This is CREA’s commitment: to provide the strategic and operational skills needed to drive tomorrow’s marketing strategies, while ensuring solid preparation for the federal exam.
The program consists of 400 hours of courses and has been designed to fit around a full-time job. Sessions take place online on Monday and Wednesday evenings and in person two Saturdays per month, from January to March 2026. The instructors, who are field experts in their respective fields, combine theory, practice, and preparation for the federal exam to ensure a comprehensive and professional experience.
A federal diploma is a real added value in the eyes of recruiters.
Frederic Dumonal
Director of Continuing Education @CREA
The programme
preparation for the Federal Certificate as a Sales Specialist
Self-management and project management
Marketing research and market analysis
Strategic marketing
Distribution strategy
Sales strategy and planning
Integrated communications strategy
Sales administration
Digital strategy
Customer relationship management
Google ecosystem
CRM
Social paid
AI and Marketing Performance Analysis
AI and Growth Strategies in Marketing & Sales
More details
the programme
Combining the curriculum of the Brevet Fédéral de Spécialiste en Vente with the best content of the CREA programs, the Diplôme de Sales & E-Commerce Strategist + Brevet Fédéral provides training in all aspects of marketing, whether offline or online.
Starting with basic knowledge of economics, law and organization, the curriculum continues with marketing, distribution and sales planning, ending with sales techniques. This dual curriculum enables you to grasp all the tools involved in marketing a product or service to become a sales manager or Key Account Manager.
Monday & Wednesday: 6:00 p.m. to 9:00 p.m.
Saturday : 9 a.m. to 4 p.m.
- January 2025 : Sat 25, Mon 27 and Wed 29
- February 2025 : Mon 3, Wed 5, Sat 8, Mon 10, Wed 12, Mon 24 and Wed 26
- March 2025 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Sat 22, Mon 24, Wed 26, Mon 31
- April 2025: Wed 2, Sat 5, Mon 7, Wed 9, Mon 28 and Wed 30
- May 2025 : Sat 3, Mon 5, Wed 7, Mon 12, Wed 14, Sat 17, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
- June 2025 : Mon 2, Wed 4, Wed 11, Sat 14, Mon 16, Wed 18, Mon 23, Wed 25, Sat 28 and Mon 30
- July 2025 : Wed 2 and Sat 5
- August 2025 : Mon 18, Wed 20, Sat 23, Mon 25 and Wed 27
- September 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Mon 15, Wed 17, Wed 24, Sat 27 and Mon 29
- October 2025 : Wed 1, Fri 3, Sat 4, Mon 6, Wed 8, Mon 27 and Wed 29
- November 2025 : Sat 1, Mon 3, Wed 5, Mon 10, Wed 12, Sat 15, Mon 17, Wed 19, Mon 24, Wed 26 and Sat 29
- December 2025 : Mon 1, Wed 3, Sat 6, Mon 8, Wed 10, Sat 13, Mon 15 and Wed 17
- January 2026 : Mon 5, Wed 7, Sat 10, Mon 12, Wed 14, Mon 19, Wed 21, Sat 24, Mon 26 and Wed 28
- February 2026 : Mon 2, Wed 4, Sat 7, Mon 9, Wed 11, Mon 23, Wed 25, Fri 27 and Sat 28
- March 2026 : Mon 2, Fri 6 and Fri 20
- April 2026: exam dates to be confirmed
In a nutshell
What you need to know
16
months of training (2 evenings a week and 2 Saturdays a month)
On-the-job program
Language: French
Campus : Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
How to join CREA
Admission requirements
- Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or an equivalent qualification
- Have attended an information or open door session, or have had a personal interview
- 2 years’ practical experience in marketing, sales, communications, advertising, public relations, direct marketing or promotion
If you have already attended the CREA program presentation, please
Entrance exam
There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.
School
Course price (for 16 months): CHF 13’500.-
Registration fee: CHF 200.00
- The examination fee for the Brevet Fédéral of around CHF 2,500 is not included in the course fee.
- CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.
NOTE:
Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.
The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Certificate exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.
Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.
Inside
Dive into CREA
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