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Federal diploma

AI Business Specialist

Geneva or Lausanne
16 months
On the job
French
September 2026

The Federal Certificate + The IA CREA Diploma

AI Business Specialist + AI, Automation & Innovation


Become a key player in the AI revolution!
Learn how to design, manage and deploy transformation projects based on artificial intelligence, at company level. This programme combines a recognised Federal Certificate with CREA’s expertise, offering dual certification in marketing, digital technology and strategic AI.

Artificial intelligence is no longer a technology: it is a strategic skill for all organisations.

The new Federal Certificate in AI Business Specialist, recognised from 2026, trains leaders capable of integrating AI into the heart of strategy, marketing and performance. In a context of rapid transformation, professionals in marketing, digital, communication, sales and strategy must master the tools and challenges of AI to remain competitive. With CREA, combine the rigour of a federal certification with a specialisation in marketing & AI, focused on business performance, creativity and innovation.

The programme comprises approximately 400 hours spread over 16 months and has been designed to be fully compatible with full-time employment. Sessions are held in a hybrid format, with online courses in the evenings supplemented by face-to-face sessions on Saturdays. The programme begins in September 2026, with a federal exam scheduled for October 2027. The instructors, who are experts in the field and specialists in AI, business and marketing, combine theory, real-life case studies and practical application to ensure a professional and performance-oriented learning experience, while effectively preparing students for the federal exam.

The five fundamental pillars of training:

  • Leading the AI transformation of a department or company.
  • Identify AI levers for marketing, sales, and business processes.
  • Working at the interface between strategy, data and technology.
  • Deploy concrete and measurable AI solutions.
  • Establish an AI culture and transformational leadership.

Next session: 14 September 2026.
Evening classes on Mondays and Wednesdays from 6pm to 9pm (video conferencing) and two Saturdays per month from 9am to 4pm (in person).

A federal certificate is a real added value in the eyes of recruiters.

Gérald Le Meur

Head of Federal Patents & Diplomas

The programme

preparation for the Federal AI Business Specialist Certificate

AI Foundations & Vision

AI–Business Strategy & Governance

AI Use Cases for Marketing & Sales

Data, Infrastructure & AI Architecture

AI Prototyping & Solution Design

Deployment & Industrialization (MLOps)

AI-Driven Marketing Performance

AI Leadership & Change Management

Innovation & Emerging Technologies

Final Project + Federal Exam Preparation

The details

of the programme

Combining the Federal AI Business Specialist Certificate programme with the best content from CREA programmes, the AI, Automation & Innovation Diploma provides training in all aspects of AI, marketing, automation and business.

Programme start date: September 2026
Exam session: October 2027
The detailed programme schedule will be communicated at a later date.

Careers

A world of opportunities opens up to you.

Train at a leading digital school to confidently start a career in today’s professions.

  • AI Marketing Specialist
  • Digital AI Manager
  • AI Transformation Project Manager
  • AI Consultant
  • CRM/Automation Manager
  • And more…

In brief

Key takeaways

16

months of training (2 evenings per week online and 2 Saturdays per month in person)
On-the-job program
icône langage
Language: French
icone école
Campus: Geneva|Lausanne
Dual certification (Fédéral + CREA)
50% federal subsidy on school fees
Access to the KREA platform (300 generative AI tools)

Speakers

“Learn from experience”

All lecturers are active professionals, closely connected to the realities of the market. They share their expertise through hands-on teaching, real-life case studies, and content aligned with today’s professional challenges.

In a constantly changing environment, CREA relies on a committed and loyal teaching team, while remaining flexible and responsive, ready to bring in new expertise whenever new topics or challenges emerge.

How to join CREA

Admission requirements

  • Hold a CFC (Certificat fédéral de capacité), a maturité fédérale, a baccalauréat, a diploma from a business school, a school of general culture or an equivalent qualification
  • Have attended an information or open door session, or have had a personal interview
  • 2 years’ practical experience in marketing, sales, communications, advertising, public relations, direct marketing or promotion.

Entrance exam

There is no entrance exam. Each application is evaluated individually by the course director, who reserves the right to accept or reject a candidate without justification.

School

Course fee (for 16 months):
Registration fee: CHF 200.00

  • The examination fee for the Brevet Fédéral of around CHF 2,500 is not included in the course fee.
  • CREA is at your disposal to discuss the financing of your training. A suitable payment plan can be arranged.

Note: Under certain conditions*, the Swiss Confederation grants a subsidy of 50% of the tuition fees to candidates taking the Brevet Fédéral exam. *Preparatory course

NOTE:

Participants in preparatory courses for federal exams may be eligible for federal financial support. For more information, click on this link.
If the training is partially funded by a third party or a legal entity, the subsidy offered by the Confederation does not apply.

The federal government may grant a subsidy of up to 50% of tuition fees under certain conditions to candidates taking the Federal Certificate exam.
To be eligible, participants must have taken a preparatory course and must be domiciled in Switzerland.
Residence is defined as the place where the participant lives with the intention of settling permanently and where they have filed their official documents (Art. 23, CC).
The nationality of participants has no bearing on the granting of this subsidy.

Cross-border commuters and weekly residents domiciled abroad do not have their legal domicile in Switzerland and are therefore not eligible for the federal grant.

Discover also

other program that might appeal to you

Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.