The Bachelor’s degree
Digital Business & AI
Artificial intelligence is profoundly transforming businesses. If you are on this page, you have probably already understood it.
What worked during previous technological waves is no longer enough. AI implementations now cut across multiple departments simultaneously, without clear boundaries. From internal processes to customer experiences, AI is no longer a support tool, it is becoming a core driver of performance, innovation and differentiation.
This shift requires a global vision of the organization, a solid understanding of technology, and the ability to connect business, systems and value creation. It is within this context of profound change that the Bachelor in Digital Business & AI has been designed. For many years, CREA has been recognized for training professionals in digital fields. Today, the ambition goes further: to train business operators augmented by AI, capable of using AI and digital systems to structure how organizations operate and to design products and services that create real value, while developing strong creativity and sharp critical thinking.
The CREA OMNES Education teaching approach, proven over time, combines theory and practice through courses, workshops, projects and e-learning modules. Internships within the industry strengthen your professional experience, while expert speakers help you build a strong and relevant network. A key feature of the programme is its progressive bilingual structure, taught in French and English, and fully delivered in English in the final year, as mastering English is essential to evolve in this field. This also provides a solid foundation for students wishing to complete a semester abroad.
Faithful to CREA’s creative DNA, the programme also offers the opportunity to develop an entrepreneurial project for those who wish to bring their ideas to life.
At the end of the Bachelor, several paths are open to you: entering the professional world or continuing your studies with the Master in Digital Business & AI.
Business needs AI. AI needs humans. Humans need to learn. At CREA, it all comes together.
This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.
Compulsory pre-term course: Wednesday 16 September 2026 Start
Date of the next course: Monday 21 September 2026
180 ECTS credits
AI is not a tool or a project, it is a continuous evolution. The real challenge is not to implement it, but to train our minds to think with it.
Dimitri
Head of AI @CREA
The programme
from the Bachelor’s degree in Digital Business & AI
Semesters 1 and 2
Critical Thinking & Decision-Making
Digital Business Fundamentals
AI & Digital Systems
Automation & Tools
Digital Product & User Experience
Ethics & Responsible AI
Personal Edge & Differentiation
Semester 1
Internship
Personal Edge & Differentiation
Ideation & Creation
Critical Thinking & Decision-Making
Semester 2
Data for Decision-Making
Go-to-Market & Business Launch
Business Performance & Financial Logic
Scaling Operations & Systems with AI
Law, Regulation & Digital Risks
Semester 1
Ideation & Creation
Personal Edge & Differentiation
AI & Business Opportunities
Entrepreneurship & Venture Creation
AI Product & Business Design
Growth & Scaling Strategy
Leadership & Decision-Making
Final Project I Entrepreneurship Venture
Study abroad semester
(option)
Semester 2
Study trip
(option)
Internship
Bachelor Thesis
Companies that recruit our CREA students
In brief
Key takeaways
3
years of education
2
internships
1
semester abroad (optional)
180
ECTS Credits
Language: Bilingual
Campus : Geneva
100% of lecturers are active professionals
Personalized support from the Career Center
A network of over 4500 alumni
Possible financing plan
Admission based on an entrance exam
Member of the OMNES Education group
How to join CREA
Admission requirements
- Be between 18 and 25 years old
- Have attended an information or open door session, or have had a personal interview.
- Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
- Have completed the application form
- Have passed the entrance exam
Entrance exam
After receiving the admission contract and all required documents requested by CREA’s management, the candidate receives instructions to take the online entrance exam. The exam takes place on a dedicated platform.
From the moment the invitation email is sent by CREA’s Recruitment & Admissions Office, the student has 10 days to answer the questions and submit the required work.
Throughout the online assessment, the student is guided by clear and precise instructions.
If the online entrance exam is not successful, an interview with a specific decision-making committee may be organized.
Enrollment at CREA becomes final once the full admission process is completed, including validation of the online entrance exam.
Course fees
Course fees for 3 years: CHF 57’000.-
Application fee: 500.-
Program fees include a MacBook Pro
ECTS Credits
CREA awards Bachelor’s and Master’s degrees that are not state-recognized diplomas. However, these degrees are recognized by professional associations and by the school’s partner companies.
Bachelor programs represent 180 ECTS credits, and Master programs represent 120 ECTS credits, calculated in accordance with the principles of the Bologna agreements.
This framework improves the clarity of academic pathways and may allow, depending on the case and partner institutions, access to further studies or academic bridges, including postgraduate programs.
Interested by B2 or B3
CREA offers parallel admissions for candidates with a compatible academic background. Each application is reviewed individually to assess the fit between the applicant’s profile, acquired skills, and study project. Admission is subject to successful completion of the school’s admission process.
Feel free to contact the Admissions team to discuss your situation and explore the options available to you.
Inside
Immerse yourself in CREA
Interviews
To discover even more
Interview | Meet Phil
Interview | Meet Katarina
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