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Bachelor

Digital Marketing & Communication

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Geneva or Lausanne
3 years
Full time
French or Bilingual
September 2026
This bachelor is also available at Geneva

The Bachelor

Digital Marketing & Communication

Since the beginning of the digital revolution, marketing and communication jobs have been changing along with innovation. Over the past five years, this change has become even faster: the rise of mobile use, the explosion of content, and the rapid arrival of artificial intelligence, driven by a small number of powerful technology players who now shape the rules of the market. These changes are reshaping the industry and require a strong understanding of technological, social, and even geopolitical dynamics. In this fast-moving environment, creativity remains essential to stand out, engage audiences, and create meaning.

It is within this context of deep transformation that the Bachelor in Digital Marketing & Communication was created. For fifteen years, this well-established and market-recognized program has trained marketers to design and implement strategies adapted to these changes, while developing strong creativity and sharp critical thinking.

The proven teaching approach of CREA – OMNES Education combines theory and practice through classes, workshops, projects, and e-learning modules. Internships in the industry strengthen your professional experience, while expert lecturers help you build your future professional network. A key feature of this program is the option to follow a bilingual track from the first year, offering solid preparation for students who wish to study abroad for one semester.

True to CREA’s creative DNA, the program also offers the opportunity to focus on developing an entrepreneurial project for those who want to turn an idea into reality.

After completing this Bachelor’s degree, several paths are open to you: entering the professional world or continuing your studies at Master’s level.

The field of possibilities is wide open. It’s up to you to explore it.

This is your chance to join a passionate community, ready to take on challenges with commitment and pleasure. Your career path will be enriched by a network of Swiss and international companies and experts who work alongside us, and by an openness to the world thanks to study trips or a semester on a partner campus abroad. Our Sustainable Education strategy embarks all CREAtors on an adventure where innovation is combined with social and environmental responsibility.

Compulsory pre-entry: September 2026
Classes start: September 2026

180 ECTS credits

This Bachelor teaches you to see digital in a different way: more strategic, more creative, and more grounded in reality. For me, it was a real game changer.

Luana

Bachelor @CREA

The programme

of the Bachelor Digital Marketing & Communication

Ideation & Creation

Culture & Environment

Marketing Fundamentals

Communication & Advertising

Media & Analytics

Creative Techniques & Tools

Contemporary Issues & Shaping Tomorrow’s World

Soft Skills & Personal Branding

Internship

Ideation & Creation
🇫🇷🇬🇧

Strategic Marketing Plan
🇫🇷🇬🇧

E-commerce & Acquisition
🇫🇷🇬🇧

Data & CRM
🇫🇷🇬🇧

Brand Content

Contemporary Issues & Shaping Tomorrow’s World
🇫🇷🇬🇧

Ideation & Creation

Creative Management
(elective)

Ethical Service Design
(elective)

Entrepreneurship Project
(elective)

Strategic Communication & Media

Contemporary Issues & Shaping Tomorrow’s World

Study Abroad Semester
(option)

Study Trip

Internship

Bachelor Thesis

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Careers

A world of opportunities awaits you

Train at a leading school in digital studies and start your career in marketing and communication with confidence.

  • Brand Manager
  • Digital Marketing Manager
  • Community & Content Manager
  • Digital Media Planner
  • Online Traffic Manager
  • And more…
Discover the Digital Jobs

Companies that recruit our CREA students

In a nutshell

Things to remember

3

years of training

2

internships

1

semester abroad (optional)

180

ECTS credits
Language: French or Bilingual (Geneva)
icone école
Campus : Geneva｜Lausanne
100% of lecturers are active professionals
Personalized support from the Career Center
A network of over 4,500 alumni
Possible financing plan
Admission based on an entrance exam
Member of the OMNES Education group
Information session
Registration
Brochure

Speakers

“Learn from experience”

All lecturers are active professionals, closely connected to the realities of the market. They share their expertise through hands-on teaching, real-life case studies, and content aligned with today’s professional challenges.

In a constantly changing environment, CREA relies on a committed and loyal teaching team, while remaining flexible and responsive, ready to bring in new expertise whenever new topics or challenges emerge.

Discover the network

How to join CREA

Admission requirements

  • Be between 18 and 25 years old
  • Have attended an information or open door session, or have had a personal interview.
  • Hold a Swiss Maturité, a baccalauréat, a certificat fédéral de capacité, a diploma from a business school, a school of general education or equivalent.
  • Have completed the application form
  • Have passed the entrance exam

If you have already attended the CREA program presentation, please fill in the registration form.

Entrance exam

After receiving the admission contract and all required documents requested by CREA’s management, the candidate receives instructions to take the online entrance exam. The exam takes place on a dedicated platform.

From the moment the invitation email is sent by CREA’s Recruitment & Admissions Office, the student has 10 days to answer the questions and submit the required work.

Throughout the online assessment, the student is guided by clear and precise instructions.

If the online entrance exam is not successful, an interview with a specific decision-making committee may be organized.

Enrollment at CREA becomes final once the full admission process is completed, including validation of the online entrance exam.

School

Price for 3 years of training: CHF 57’000.-
Application fee: 500.00 –

Including MacBook Pro computer hardware and graphics software.

ECTS credits

CREA awards Bachelor’s and Master’s degrees that are not state-recognized diplomas. However, these degrees are recognized by professional associations and by the school’s partner companies.

Bachelor programs represent 180 ECTS credits, and Master programs represent 120 ECTS credits, calculated in accordance with the principles of the Bologna agreements.

This framework improves the clarity of academic pathways and may allow, depending on the case and partner institutions, access to further studies or academic bridges, including postgraduate programs.

Interested in B2 or B3

CREA offers parallel admissions for candidates with a compatible academic background. Each application is reviewed individually to assess the fit between the applicant’s profile, acquired skills, and study project. Admission is subject to successful completion of the school’s admission process.

Feel free to contact the Admissions team to discuss your situation and explore the options available to you.

Find out more

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Inside

Dive into the heart of CREA

Interviews

To find out more

Interview | Diana Cascales' internship, Bachelor Digital Marketing & Communication
CREA | Feedback on Germain Lot's internship, Bachelor Digital Marketing & Communication
Interview I Director of KAPAW

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Discover our programs

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.