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The Certificate
Content Marketing
Reveal your creative potential! Training to master the art of digital content creation.
In today’s digital world, communication channels are diversifying, social networks are segmenting and platforms are multiplying. At the heart of this proliferation is a central element: content. Whether it’s photography, video, audio or illustration, brands and businesses are constantly being called upon to produce content that is professional, innovative and visible. It has become crucial for marketers to have a solid grasp of content creation.
CREA has responded to this demand by designing the Content Marketing Certificate, a practical, targeted course that provides participants with the skills they need to master the most relevant digital tools. The programme has been specially designed for professionals, taking into account their constraints and specific needs.
The Content Marketing Certificate is based on three key pillars:
- Video creation
- Digital creation
- Photo creation
A tailored course designed for professionals, the programme is structured to fit in perfectly with your schedule. Courses are given in the evening and during the day (Saturdays), over a period of 1 month. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.
Next session: 14 January 2025.
Evening classes on Tuesdays and Thursdays from 6pm to 9pm and on Saturdays from 9am to 5.30pm.
- Master ChatGPT and its evolution: In-depth understanding of the capabilities of the GPT-4 Turbo model and its practical applications.
- Creating Custom ChatGPT: Learn how to use the GPT Builder to create specialised conversational agents.
- Integration and Automation with ChatGPT: Discover how to connect ChatGPT to external data and automate tasks using APIs.

More than just a tactic, content marketing acts as a powerful lead magnet, converting anonymous visitors into loyal customers and enthusiastic brand advocates.
Fred Dumonal
Director of Continuing Education @CREA
The trainers
Our Digital Marketing Certificate courses are taught by working professionals in the field.
THANH LONG BACH (Speaker)
Photomentalist
Fix Studio
PATRICK BELLAIR (Speaker)
Chairman
The Dictatorship of Beau SAS
SAFIE MADIAMBA TOLUSSSO (Speaker)
Marketing Executive
Kaplan Languages Group
GUILLAUME DESMURS (Speaker)
Founder
Murmure Studio
SHADI K. (Speaker)
Project Manager
WOW
The programme
Content Marketing Certificate
Creating an impactful and effective digital message
Pro video production with your phone
Graphic design with CANVA
Creating with a phone: Instagram, TikTok & apps
More details
the programme
- DAYS 1 & 2: TUES 14.01.2025 + THURS 16.01.2025 | Building your content strategy
- DAY 3: SATURDAY 18.01.2025 | Create an impactful and effective digital voice
- DAYS 4 & 5 : TUES 21.01.2025 + THURS 23.01.2025 | Producing professional videos with a telephone
- DAY 6: SAT 25.01.2025 | Producing professional videos with a telephone
- DAYS 7 & 8 : TUES 28.01.2025 + THURS 30.01.2025 | Graphic creation with CANVA
- DAY 9 : SAT 01.02.2025 | Graphic creation with CANVA
- DAY 10 & 11: TUE 04.02.2025 + THURS 06.02.2025 | Creation with a phone: Insta/TikTok and apps
- DAY 12 : SAT 08.02.2025 | Creation with a phone: Insta/TikTok and apps
Each certificate participant receives free 6-month access to the LEARNING7 eLearning platform and its program: “Marketing in a Digital World”. This eLearning program, designed to boost your digital marketing skills, has been developed with Facebook, Google, Instagram and Youtube.
For those wishing to further develop their knowledge and skills, we also offer:
- A Certificate in Marketing Tools
- An 18-month Executive Master in Digital Marketing & Communication

In a nutshell
Things to remember

How to take part in the certificate
Admission requirements
- Participants are required to know the basics of digital marketing
- have attended an info session or open house, or have had a one-to-one interview
School
Price: CHF 2’400.-
Application fee: CHF 150.-
Those who meet the criteria can benefit from a refund of 750.00 with the annual training cheque. For further information, click here.
Inside
Dive into CREA
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