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Certificate

Content Marketing

Online & Lausanne
1 month
On the job
French
14 January 2025

The Certificate

Content Marketing

Reveal your creative potential! Training to master the art of digital content creation.

In today’s digital world, communication channels are diversifying, social networks are segmenting and platforms are multiplying. At the heart of this proliferation is a central element: content. Whether it’s photography, video, audio or illustration, brands and businesses are constantly being called upon to produce content that is professional, innovative and visible. It has become crucial for marketers to have a solid grasp of content creation.

CREA has responded to this demand by designing the Content Marketing Certificate, a practical, targeted course that provides participants with the skills they need to master the most relevant digital tools. The programme has been specially designed for professionals, taking into account their constraints and specific needs.

The Content Marketing Certificate is based on three key pillars:

  • Video creation
  • Digital creation
  • Photo creation

A tailored course designed for professionals, the programme is structured to fit in perfectly with your schedule. Courses are given in the evening and during the day (Saturdays), over a period of 1 month. The lecturers, experts and professionals in their fields, guide the students by combining theory and practice, always with a link to the professional world.

Next session: 14 January 2025.
Evening classes on Tuesdays and Thursdays from 6pm to 9pm and on Saturdays from 9am to 5.30pm.

  • Master ChatGPT and its evolution: In-depth understanding of the capabilities of the GPT-4 Turbo model and its practical applications.
  • Creating Custom ChatGPT: Learn how to use the GPT Builder to create specialised conversational agents.
  • Integration and Automation with ChatGPT: Discover how to connect ChatGPT to external data and automate tasks using APIs.

More than just a tactic, content marketing acts as a powerful lead magnet, converting anonymous visitors into loyal customers and enthusiastic brand advocates.

Fred Dumonal

Director of Continuing Education @CREA

The trainers

Our Digital Marketing Certificate courses are taught by working professionals in the field.

THANH LONG BACH (Speaker)

Photomentalist

Fix Studio

PATRICK BELLAIR (Speaker)

Chairman

The Dictatorship of Beau SAS

SAFIE MADIAMBA TOLUSSSO (Speaker)

Marketing Executive

Kaplan Languages Group

GUILLAUME DESMURS (Speaker)

Founder

Murmure Studio

SHADI K. (Speaker)

Project Manager

WOW

The programme

Content Marketing Certificate

Building your content strategy

Creating an impactful and effective digital message

Pro video production with your phone

Graphic design with CANVA

Creating with a phone: Instagram, TikTok & apps

More details

the programme

  • DAYS 1 & 2: TUES 14.01.2025 + THURS 16.01.2025 | Building your content strategy
  • DAY 3: SATURDAY 18.01.2025 | Create an impactful and effective digital voice
  • DAYS 4 & 5 : TUES 21.01.2025 + THURS 23.01.2025 | Producing professional videos with a telephone
  • DAY 6: SAT 25.01.2025 | Producing professional videos with a telephone
  • DAYS 7 & 8 : TUES 28.01.2025 + THURS 30.01.2025 | Graphic creation with CANVA
  • DAY 9 : SAT 01.02.2025 | Graphic creation with CANVA
  • DAY 10 & 11: TUE 04.02.2025 + THURS 06.02.2025 | Creation with a phone: Insta/TikTok and apps
  • DAY 12 : SAT 08.02.2025 | Creation with a phone: Insta/TikTok and apps

Each certificate participant receives free 6-month access to the LEARNING7 eLearning platform and its program: “Marketing in a Digital World”. This eLearning program, designed to boost your digital marketing skills, has been developed with Facebook, Google, Instagram and Youtube.

For those wishing to further develop their knowledge and skills, we also offer:

Information session
Brochure

Careers

Digital Marketing Jobs

It’s the first step on the road to the new communications professions, which have become essential for companies wishing to join the digital revolution.

  • Web Project Manager
  • Brand Manager
  • Community Manager
  • Online Traffic Manager
  • Web Marketer
  • And much more …

In a nutshell

Things to remember

On-the-job program
icône langage
Language: French
icone école
Online & Lausanne
Training eligible for OFPC’s annual training voucher scheme
Take two certificates and earn a CREA Diploma in Digital Strategy!
ORP support available
Information session
Brochure

Speakers

A school close to the market

Our motto is “learn from experience”. Knowledge comes from specialized experts. Our lecturers are professionals in their field, sharing their knowledge and tools with students so that they can learn from reality. The job market is changing fast, so it’s crucial that every student has the right background to enter the professional world.

How to take part in the certificate

Admission requirements

  • Participants are required to know the basics of digital marketing
  • have attended an info session or open house, or have had a one-to-one interview

School

Price: CHF 2’400.-

Application fee: CHF 150.-

Those who meet the criteria can benefit from a refund of 750.00 with the annual training cheque. For further information, click here.

Information session
Brochure

Inside

Dive into CREA

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Interested in CREA?

CREA focuses its development on five areas: Creation, Marketing, Communication, Digital and Luxury. The school adapts to changes in the professional world, notably by anticipating digital transformations in marketing and communication. CREA favors experience-based learning, with experienced professional lecturers. Close to the market, the school ensures that the knowledge imparted is in line with current professional realities. It maintains a network of Swiss and international companies and experts to support students and prepare them effectively for the job market.