CREA, a member of the Digital Switzerland network, has announced the creation of the Communication & Digital Strategist programme, which offers a double qualification: CREA expertise in digital fields and disciplines as well as preparation for the Federal Diploma (Brevet Fédéral – BF) in Communication.
Under the management of Gérald Le Meur, director of Publicis Media for Swiss Romandy and long-standing lecturer at CREA, the Communication & Digital Strategist qualification aims to provide an important stage in professional training while preparing candidates for the needs and expectations of businesses, in a sector that is currently undergoing transformation.
Specialising in Communication – Federal Diploma
Location : Lausanne
Duration : 400 hours from January 2019 to March 2020
Fee : CHF 9’800.- and admission fee (CHF 200.-)
Theoretical and Basic foundations
Strategy & Planning
Calculations and cost control (Offline/Online)
This initial offering includes a one-time mentorship from Jean Noël Kapferer, teacher, author and speaker. Students will have the opportunity to work directly with him, towards their diploma.
By combining the Brevet Fédéral specialising in Communication with the best content from CREA’s programme curricula, the Communication & Digital Strategist + BF qualification allows you to gain training in all aspects of multichannel communication, with a 360° vision, in order to enhance your online and offline skills.
This dual programme to obtain the Brevet Fédéral allows you to master communication basics and gives you the necessary knowledge to create and optimise strategies for digital communication.
The course includes 400 hours of lessons and is designed in order to fit around a full timetable. The lessons take place Monday and Wednesday evenings (6–9.30pm) and two Saturdays per month, from January 2019 to February 2020. The lecturers, all experts and professionals in their own fields, will support the students, combining theory and practical experience, which is always relevant to the professional world.
Each course participant will receive 6 months free access to the online learning platform LEARNING7 and the course: “Marketing in a Digital World”. As well as allowing you to revise the ideas presented in the course, these online lessons are tailored to your pace and result in additional certification. This e-Learning programme, designed to boost your skills in Digital Marketing, has been developed with Facebook, Google, Instagram and YouTube.
Since January 1st 2018, anyone signed up for and taking a Federal examination, is eligible for a grant equal to 50% of the course fees (for a preparatory course) from the Swiss Confederation. More information here.
There is no specific entrance exam.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
Price of 15-month course: CHF 9’800.-
Not included in this fee: exam tax for the Brevet Fédéral, which comes to CHF 1,950.-.
CREA is available to discuss the financing of your course. It is possible to implement a bespoke payment plan.
Since 1 st January 2018, as part of a programme to increase the status of the Brevet Fédéral qualification, anyone signed up for and taking a Federal examination, is eligible for a grant equal to 50% of the course fees (for a preparatory course) from the Swiss Confederation.
Participants who are taking preparatory courses offered by CREA can therefore benefit from this direct Federal grant (up to 50% of fees reimbursed), as long as they are signed up for and present themselves at the relevant Brevet Fédéral examination.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“The Swiss Confederation will give a grant to all Brevet Fédéral candidates”
Frederic Dumonal, Fred Dumonal, Lifelong Learning Director @CREA
A complete programme for accessing new roles in communications, with a solid understanding of the ongoing digital revolution.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
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