Lifelong Learning Digital Strategy | CREA Genève - INSEEC
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Certification cycle Digital Strategy

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Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimise performance indicators.

Certification Cycle – Digital Strategy (Geneva)
Next session:
November 5th, 2022
Tuition: CHF 4400.- (application fee: CHF 150.-)
Alumni CREA: 50% OFF
Format : Blended learning (visio + face-to-face)

DOWNLOAD THE BROCHURE Fill application form

PROGRAM

Day 1 Sat 05.11.2022
Fundamentals
  • Understanding the digital landscape
  • Understand the challenges of digital
  • Comment on the best case studies
  • Getting to know the web tools
Jours 2 & 3 Tue 08.11.2022 Thu 10.11.2022
Brand Content
  • Web writing – the basics
  • Best practices and referencing
  • Brand Content and Storytelling
  • Writing and community
  • Case studies & workshops
Day 4 Sat 12.11.2022
Web Listening
  • Emphasize the importance of the target
  • Integrate conversations in social media
  • Understanding the notion of target audience
  • Creating the link between the individual and the community
Jours 5 & 6 Tue 15.11.2022 Thu 17.11.2022
E-commerce
  • E-commerce strategy
  • Designing an E-commerce site: content of the offer, technical platform, UX & UI
  • Case studies & best practices
  • Measuring & monitoring the results of your E-commerce site
Day 7 Sat 19.11.2022
CRM
  • Basics of CRM language
  • The new challenges of the customer experience
  • Customer experience optimization tactics
  • Case studies
Jours 8 & 9 Tue 22.11.2022 Thu 24.11.2022
CRM
  • Basics of CRM language
  • The new challenges of the customer experience
  • Customer experience optimization tactics
  • Case studies
Day 10 Sat 26.11.2022
Design Thinking
  • Understand the principles and mindset of design thinking
  • Know the steps of the methodology
  • Experience design thinking through a collective challenge
  • Know how to apply the method to a professional project future
  • Be able to use some design thinking tools
Day 11 Sat 03.12.2022
Google Analytics
  • Improve your website by analyzing the behavior of your visitors
  • Part 1: getting started with Google Analytics
  • Part 2: handling the tool through comprehensive case studies, inspired by various customer experiences
Jours 12 & 13 Tue 06.12.2022 Thu 08.12.2022
Media Planning
  • What is the landscape of online advertising?
  • Who are the market players?
  • How to develop a media plan?
  • How to choose the right location and format to optimize your campaign?
  • How to effectively target your campaign & what are the different media?
  • How to measure the results of your campaign?
  • Case study & workshop
Day 14 Sat 10.12.2022
Social Media
  • Overview of social media
  • Digital video opportunities (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (social paid)
  • Tips & tricks to optimize your social campaigns
  • Industry trends
  • Overview of Twitter opportunities (paid & organic)
Jours 15 & 16 Tue 13.12.2022 Thu 15.12.2022
Social Media
  • Overview of social media
  • Digital video opportunities (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (social paid)
  • Tips & tricks to optimize your social campaigns
  • Industry trends
  • Overview of Twitter opportunities (paid & organic)
Day 17 Sat 17.12.2022
Social Media
  • Overview of social media
  • Digital video opportunities (social context)
  • Overview of social media opportunities
  • Opportunities for a brand (social paid)
  • Tips & tricks to optimize your social campaigns
  • Industry trends
  • Overview of Twitter opportunities (paid & organic)
Jours 18 & 19 Tue 10.01.2023 Thu 12.01.2023
Social Media
  • Understand how search engines work
  • Acquire the basics and the right reflexes to improve your positioning
  • Discovering the tools
  • Case study
Day 20 Sat 14.01.2023
SEO
  • Understand how search engines work
  • Acquire the basics and the right reflexes to improve your positioning
  • Discovering the tools
  • Case study
Jours 21 & 22 Tue 17.01.2023 Thu 19.01.2023
SEA
  • Understanding digital strategic planning
  • Presentation of the application methods
  • Don’t confuse tools and strategy
  • Marketing & User Generated Content
  • Tracking performance & optimizing your strategy
Day 23 Sat 21.01.2023
Final Workshop

Lecturers

The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

FRED DUMONAL (Director of CREA Continuing Education)
Founder & Vice President, Blockchain Switzerland
GEORGES-ANDRE TABET (Lecturer)
Founder & CEO, UPP
FLORENT ADAM (Lecturer)
Senior Digital Strategy Consultant, Mediago
PATRICK BELLAIR (Lecturer)
President, La Dictature du Beau SAS
JOCELYN BONHOMME (Lecturer)
Senior Customer Experience Manager, VF Corporation
CÉDRIC RAINOTTE (Lecturer)
Social Paid Wizard, BWAT, Brussels
JÊROME AMOUDRUZ (Lecturer)
Managing Director, Blackfriday.ch
ALEXIS MOECKLI (Lecturer)
Founder, WENOVE.CH
FABIEN SPECK (Lecturer)
Co-Founder, Clickz

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Communication
– A Certification Cycle in Digital Brand Content

  • 16 days of training (8 Fridays and 8 Saturdays)
  • Programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva & Lausanne
  • Tuition : CHF 4400.-
  • Format: Blended Learning (visio + face-to-face)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Annual certified OFPC cheque accepted

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Course requirements

  • There are no prerequisites prior to starting our Certification Cycle in Digital Strategy
  • Have attended an info session or an open school day, or a personal interview

Tuition

  • CHF 4400.- (application fee: CHF 150.-)
  • Alumni CREA: 50% OFF

Those who meet the criteria can receive a refund of 750.- with the annual training check. More information here.

Location

CREA Genève
BAT 43 L | 43, route des Acacias
1227 Genève – Acacias

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA

Inside

CREA | Cycle Certifiant Stratégie Digitale

Cycle Certifiant Stratégie Digitale

CCSD - Concevoir et Mettre en place une Stratégie de Marketing Digital

Careers

Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager
LEARN MORE

Speakers

A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.

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