Lifelong Learning Digital Strategy | CREA Genève - INSEEC
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Certification cycle

Digital Strategy

This course is available in

Today, digital marketing is a key skill for your brand

Discover our Certification Cycle in Digital Strategy lasting 16 days (more than 140 hours training). A basic curriculum enables you to seize the opportunity to use tools and digital platforms, integrate them into your marketing strategy and set up and optimise performance indicators.

Certification Cycle – Digital Strategy (Geneva)
Next session:
5 novembre 2021
Tuition: Early booking offer valid until : 01.02.2022 CHF 4400.- CHF 4100.- (application fee: CHF 150.-)
Alumni CREA: 50% OFF
Format : Blended learning (visio + face-to-face)

DOWNLOAD THE BROCHURE Fill application form


Day 1 Fri 05.11.2021
Day 2 Sat 06.11.2021
Media Plan
Day 3 Fri 12.11.2021
Day 4 Sat 13.11.2021
Day 5 Fri 19.11.2021
Brand Content
Day 6 Sat 20.11.2021
Jours 7 & 8 Fri 26.11.2021 Sat 27.11.2021
Social Media
Day 9 Fri 03.12.2021
Web Listening
Day 10 Sat 04.12.2021
Web Project
Day 11 Fri 10.12.2021
Day 12 Sat 11.12.2021
Day 13 Fri 17.12.2021
Facebook Workshop
Day 14 Sat 18.12.2021
Design Thinking
Day 15 Fri 14.01.2022
Google Analytics
Day 16 Sat 15.01.2022


The classes for our Certification Cycle in Digital Strategy are given by professionals, all active in the field.

FRED DUMONAL (Course Director,)
Founder, &
Founder & CEO, UPP
Digital Marketing Director, Mediago
President, La Dictature du Beau SAS
Senior Customer Experience Manager, VF Corporation
Social Paid Wizard, BWAT, Brussels
JOHN CHATEL (Lecturer)
Digital project manager / Account manager, MediaGo
Account Manager & Marketing Automation Lecturer, Webmecanik
Managing Director,
Founder, WENOVE.CH

Marketing is dead but marketing in a digital world lives on

Digital marketing is a sought-after skill in all sectors. Industry, FMCG, Media, and SMEs. Whether in our professional or private lives, digital in all its forms has walked straight in.

Teaching that combines theory and practice. A course suitable for professionals over 8 Fridays and 8 Saturdays, across 4 months. The training ends with the award of a certificate for individual work evaluated by a board of professionals.

Keep learning at home

Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.

Sharpen your skills

The following are also offered for anyone who would like to develop further their knowledge and skills:

– An 18-month alternate Master’s degree in Digital Marketing & Communication
– A Certification Cycle in Digital Brand Content

  • 16 days of training (8 Fridays and 8 Saturdays)
  • Programme can be undertaken whilst working
  • 1 end-of-course project relevant to the participant’s professional activity
  • Language: French
  • Campus: Geneva & Lausanne
  • Tuition : Early booking offer valid until : 01.02.2022 CHF 4400.- CHF 4100.-
  • Format: Blended Learning (visio + face-to-face)
  • “Training cheques” accepted
  • Support from the ORP (Regional Placement Offices) possible

Annual certified OFPC cheque accepted

Who is this course for?

Marketing and communications professionals and anyone who wishes to develop their knowledge of e-marketing, digital communications and social media.

Course requirements

  • There are no prerequisites prior to starting our Certification Cycle in Digital Strategy
  • Have attended an info session or an open school day, or a personal interview


  • Early booking offer valid until : 01.02.2022 CHF 4400.- CHF 4100.- (application fee: CHF 150.-)
  • Alumni CREA: 50% OFF

Those who meet the criteria can receive a refund of 750.- with the annual training check. More information here.


CREA Genève
BAT 43 L | 43, route des Acacias
1227 Genève – Acacias

  • Understand the processes of coordination when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Understand coordination techniques when launching digital projects (website, web marketing campaigns, management of social media and online reputation)
  • Learn the techniques for optimising campaigns
  • Build a consistent recommendation for social platforms
  • Understand how to measure the ROI of digital efforts

“My aim was to acquire the skills and knowledge needed to launch a website, to manage my project well.”

Mohammed Carmoun, Student @ CREA


Cycle Certifiant Stratégie Digitale

CCSD - Concevoir et Mettre en place une Stratégie de Marketing Digital


Digital Careers

A first step for accessing new roles in communications, now essential for businesses wishing to integrate this digital revolution.

Web Marketeur Brand Manager Project Manager Web Consultant E-business Community Manager Online Media Planner Online Traffic Manager


A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



Accreditations LEARN MORE
SGS - ISO-9001 Eduqua Iaa
Partner organisations and associations LEARN MORE
Fsep Agep Edcom Private School Register




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