Bachelor Art Direction | CREA Genève - INSEEC
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Bachelor Art Direction

CREA, a school with experience

CREA positions itself halfway between teaching and a professional “real-world” approach by adopting a pragmatic, demanding and responsible approach. Art direction is taken seriously here! Students learn to develop ideas and concepts of communication, discover graphic design, improve in photography and image editing, produce videos, think about applications and UX design and dive into the world of their brand surrounded by professionals from the creation and communication domains throughout the 3 exciting years. Become an enthusiast!


Programme du Bachelor Art Direction

Year 1
Year 2
Year 3

The best way to enter the world of communication, art direction and design.

Generation Z, your generation, is in the process of shaking up the methods and organisation of work. We are listening.

This precious observation has led us to refine our teaching philosophy and distance ourselves from academicism. Your professors, experts active in the market, quickly become mentors who guide you and share their experiences with you. They help you in the fulfilment of things that are creative, relevant and always in step with another revolution – the digital world.

Do-It-Together. You will often work in a group in a spirit of co-operation. You will go to our San Francisco campus together. We want to see you work with passion and flourish personally.

Next course start date: September 19th 2022
180 ECTS Credits

  • 3-year course
  • 2 business placements
  • 1 induction week
  • 1 trip to San Francisco
  • Language: French
  • Campus: Geneva
  • 180 ECTS Credits
  • A Career Center & Business Relations division
  • Finance plan available

Annual certified OFPC cheque accepted

The entrance exam consists of 4 sections :

1. Creation of a “self-portrait” video showing your personality; this will help us understand who you are

Aim: To discover your world, motivations and drives. At this level, technology is of little importance. The video can give us an idea of your audio-visual knowledge but it is not part of the evaluation criteria

2. Completion of a project based on a brief provided by CREA

Aim: To identify your creativity and ability to grasp a new issue

3. The presentation of a personal file of various personal creations

Aim: To identify your creative potential and current level of knowledge (graphic design photos, illustrations, graphic design software, etc.)

4. An oral interview with 2 experts (members of management)

Aim: Get to know you, understand your motivation and expectations


After receipt of the registration form and its evaluation, a brief will be sent to the candidate to enable preparation for the entrance examination. The time of the oral test will be confirmed by post.

Candidates are judged on their motivation, level of general knowledge, ability to reflect, creativity and ability to express themselves.

  • Age 18-25
  • Have attended an info session or an open school day, or a personal interview
  • Hold a federal certificate, baccalaureate, business school diploma, general education diploma or equivalent
  • Have completed the registration form
  • Pass the entry exam


Course fees for 3 years: CHF 49500.-
Application fee : 500.-

Includes MacBook Pro hardware and graphics software.

ECTS Credits. This Bachelor’s degree is recognised by professional associations and CREA’s partner companies but is not a state diploma. It is nevertheless awarded by a private school and is strictly in accordance with the procedures of the Bologna agreements.

The INSEEC U. GROUP is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC U. GROUP has a network of 515 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“CREA is a dynamic school where creation and practice are at the centre of studies. Plus, it's a bit like being in a big family.”

Alex, Bachelor @ CREA


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Art Direction Careers

Code name: AD from Art Director. The Art Director is basically an artist paid to think, explore, create and produce beautiful things. They turn their passion into their job.

Art Director


A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



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