CREA positions itself halfway between teaching and a professional “real-world” approach by adopting a pragmatic, demanding and responsible approach. Art direction is taken seriously here! Students learn to develop ideas and concepts of communication, discover graphic design, improve in photography and image editing, produce videos, think about applications and UX design and dive into the world of their brand surrounded by professionals from the creation and communication domains throughout the 3 exciting years. Become an enthusiast!DOWNLOAD THE BROCHURE
Reflection and solid understanding of strategy are essential assets to give meaning to the creations of a young creative person (and future Art Director). In communication, “art for art’s sake” doesn’t exist – ideas must “talk” and you have to learn with whom and how.
Your ideas develop and take shape and your communication concept takes a route so now it is time to bring it to life – through photos, filming, animation and editing. Arm yourself with your camera and fire up the software. Silence… Action!
This general culture course aims to give classical knowledge to students and a base in the history of art, in the form, style and background, in a chronological and thematic way.
Creativity progresses through technology. Experience this profound transformation linked to the emergence of digital first-hand. Social media, mobile, online – you learn to develop artistic skills in a digital world.
Artistic, theoretical and methodological skills are essential for graphic design but great ideas come from inspiration. Explore, observe, create – observation nourishes your eye, sense of taste and, ultimately, has a profound influence on your projects.
Never forget – the standard of finish of your projects is as important as their concept; it’s not a good project without a good finish. So the rule is simple – you must have perfect mastery of graphic software (InDesign, Photoshop, Illustrator and Acrobat).
Trends, markets, targets, insights … This is all new. You will learn how marketing strategy influences the creative process – for the better.
Develop personal skills to manage relationships with others better in terms of verbal and non-verbal communication. A useful skill fostered by presenting ideas to your class.
The workshops are generally true mandates conferred by real clients where you really plunge into the deep end. Monitored and coached by mentors in CREA, you brainstorm as a group, work in a group, and win as a group.
The course also includes 2 work placements. The first takes place after the initial 12 months of study (a compulsory 5-month placement). The second is at the end of the course (5 months with the possibility of extending it or turning it into a permanent contract).
Generation Z, your generation, is in the process of shaking up the methods and organisation of work. We are listening.
This precious observation has led us to refine our teaching philosophy and distance ourselves from academicism. Your professors, experts active in the market, quickly become mentors who guide you and share their experiences with you. They help you in the fulfilment of things that are creative, relevant and always in step with another revolution – the digital world.
Do-It-Together. You will often work in a group in a spirit of co-operation. You will go to our San Francisco campus together. We want to see you work with passion and flourish personally.
Next course start date: Fall 2020
180 ECTS Credits
The entrance exam consists of 4 sections :
1. Creation of a “self-portrait” video showing your personality; this will help us understand who you are
Aim: To discover your world, motivations and drives. At this level, technology is of little importance. The video can give us an idea of your audio-visual knowledge but it is not part of the evaluation criteria
2. Completion of a project based on a brief provided by CREA
Aim: To identify your creativity and ability to grasp a new issue
3. The presentation of a personal file of various personal creations
Aim: To identify your creative potential and current level of knowledge (graphic design photos, illustrations, graphic design software, etc.)
4. An oral interview with 2 experts (members of management)
Aim: Get to know you, understand your motivation and expectations
After receipt of the registration form and its evaluation, a brief will be sent to the candidate to enable preparation for the entrance examination. The time of the oral test will be confirmed by post.
Candidates are judged on their motivation, level of general knowledge, ability to reflect, creativity and ability to express themselves.
Course fees for 3 years: CHF 48000.-
Includes MacBook Pro hardware and graphics software.
ECTS Credits. This Bachelor’s degree is recognised by professional associations and CREA’s partner companies but is not a state diploma. It is nevertheless awarded by a private school and is strictly in accordance with the procedures of the Bologna agreements.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“CREA is a dynamic school where creation and practice are at the centre of studies. Plus, it's a bit like being in a big family.”
Alex, Bachelor @ CREA
Code name: AD from Art Director. The Art Director is basically an artist paid to think, explore, create and produce beautiful things. They turn their passion into their job.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Jump into a digital world. One step ahead of the world, master digital tools!