Tweaks are not enough in today’s business environment !
Programme in collaboration with EBS Geneva
Only one out of 50 ideas becomes successful. It is time to develop real business innovation practices to drive the transformation of THE idea into a valuable customer proposition. For this reason, we are offering a comprehensive part-time study program for individuals who believe that business innovation is on the critical path to transforming our social systems, going beyond simple technology and process automation.
During this MBA course, students will have the opportunity to work on concrete projects. They will apply the knowledge that they have acquired in a final assignment aiming at launching their own project.
This program will help any member of the management of an organization to develop a new level of thinking through courses that describe the main characteristics of the business of tomorrow. Exit traditional thinking methods, this is a future thinking taught in this program that will challenge you to better understand the fundamentals of the business through keen eyes.
Learn how to become a competent future manager in large organizations and develop the business with real innovations thanks to experts transmitting their know-how & their success stories, personal coaching and real practical workshops. This program is a new model for the business world of tomorrow.
DOWNLOAD THE BROCHURE
PROGRAM
New Business Models
- New models & success stories
- Inspirational leaders & entrepreneurs
- Sustainability bringing value to your end customers
- Design Thinking applied to business issues
- Coaching with field experts by category
New Technologies
New Technologies
- New products, services & experiences designs integrating new technologies
- Big Data serving Business Intelligence and decision making
- Blockchain applied to sustainable supply chain and customers transparency
- IA, Algorithm and Automation with toolbox and real applications
Entrepreneurial Management
Entrepreneurial Management
- The Entrepreneurial environment
- 360° new business strategy and launch
- Crowdfunding & Start-up financing
- Finance and Profitability
- 3 Years Plans
- Cross functions change lead
- HR & Talent Sourcing
- Management toolbox in hiring, team performance and reporting
- Art of negotiation
Growth & Inside Innovation
Growth & Inside Innovation
- Company strategic development and your contribution
- International Strategic B-to-B marketing
- Operations & Distribution Management
- Business Development in China, India, Meast & SE Asia
- Creativity boosting your project (services, products, customers experience.)
- Selling your innovation
Business Environment
Business Environment
- Microeconomics of
- Competitiveness
- Geopolitical & social trends
Market research & consumers targeting
- Legal IP protection & contracts
TAKE PART IN THE 4TH INDUSTRIAL REVOLUTION
We are standing on the edge of a technological revolution that will fundamentally change our lives unlike anything humankind has experienced before.
With the billions of people connected to Internet on mobile, the expansive crowd-sourcing knowledge available and the ever-increasing predictive processing capabilities – possibilities have become infinite. These possibilities will be multiplied as a result of emerging technology developments in countless fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing and renewal energy.
The 4.7 billion mobile phone owners in 2018 illustrate this massive expansion. Peer-to-peer music platforms have demonstrated how technology has reached a huge number of adopters in a reduced amount of time, paving the way to the development of new products and services, dramatically improving the experience and disrupting established business models. Booking a flight, renting a private home for a holiday, ordering a cab and paying without cash are just few examples of what can be done at the tip of our fingertips on mobile phones these days.
The platform ecosystems and the acceleration of technology innovation, combined with the velocity of business model disruptions are becoming complex to anticipate. Even the most connected and best informed business leaders need to set aside their most natural survival instincts in order to understand this fast changing environment, challenge the assumptions of their operating teams and continuously innovate for long term existence.
Next Academic year start: October 2022
120 ECTS credits
- 14-month course
- Programme can be undertaken whilst working
- 1 optional international trip (for example: San Francisco)
- Language: English
- Campus: Geneva
- 120 ECTS Credits
- Business centre available to participants
- Grant and finance plan available
No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
A min. of 15 students is required for the program to start.
- Bachelor’s degree, Swiss diploma in marketing/communication, CFC/EFZ in marketing/communication (professional experience required) or other equivalent dipoma
- Have attended an info session or an open school day, or a personal interview
- English fluent
- Courses, workshops, e-learning/webcast, travel and MBA project: about 900 hours
- Full-time job or 5-month internship (to be validated by CREA and scheduled during the teaching period at the school)
- Program length: 16 months
- Timetable: Every two weeks + 3 full weeks of classes (Fridays from 9 am to 6 pm – Saturdays from 9 am to 4 pm)
- Course price: CHF 20500.-
Optional trips with additional fees tailored to the number of registered students (INSEEC San Francisco, USI Paris)
Special price for INSEEC U Group students (on demand)
Founded in 1975 in Bordeaux, the INSEEC U. GROUP has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.
Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, the INSEEC U. GROUP provides its 28,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
Inside
CREA Digital Day 2020 | Aftermovie
Table Ronde - Tech For Good
Daniel Groh, What interests Millenials in 2019? #CDD19
Andreas Schollin-Borg, Les Nouvelles Formes de Travail #CDD19
Innovation Meet-up #6
CREA | Innovation Meet Up
Pauline Lampel - Responsable du pôle Stages et Entreprises
Careers
Shaping your future
This cutting edge programme aims to develop the knowledge and capabilities necessary to identify and analyse the key factors driving competitiveness and innovation at the organisational level.
LEARN MORESpeakers
A school that is close to the business world
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.
NETWORK
