Relational strategy is more than ever before the key to successful business. It is now essential to know your customers, the way they work, their expectations and their behaviour to target the right people with the right messages at the right time on the right communication channel. Data is at the centre of the discussion but how should it be collected? What should be done with it and how should it be read or monetized?
Certification Cycle – Relational Strategy & Data Management
Start : Spring 2019
Fee : Special offer until December 21st 2018 : CHF 3’800.- and application fee offered if application made online (CHF 100.-)
Our certification cycle courses in Relational Strategy & Data Management are given by professionals, all currently active in the field.
Master data and learn how to use it to improve your company’s business with our Certification Cycle in Relational Strategy & Data Management, which includes the Google Analytics certification.
The format of the Certification Cycle is designed for those who want to put the theory and practice into perspective quickly. Each topic is taught by professionals, each an expert in their field, under the direction of Alexandra Fromm, Director at ThinkBand. The programme for this Certification Cycle is 8 Fridays and 7 Saturdays over 4 months, about 130 training hours.
Google Analytics Certification
The curriculum offered here enables you to integrate the key concepts of the Google Analytics certification and prepares you for the exam.
Each participant receives a free 6-month access to the eLearning platform LEARNING7 and its program: “Marketing in a Digital World”. In addition to allowing a revision of the notions seen during the cycle, this training adapts to your rhythm and leads to an additional certification.
This eLearning program, designed to boost your Digital Marketing skills, was developed with Facebook, Google, Instagram and Youtube.
The following are also offered for anyone who would like to develop further their knowledge and skills:
Who is this cycle for?
Marketing and communication professionals and anyone wishing to develop their knowledge of e-marketing and digital communication.
Prerequisites for the cycle
There are no prerequisites for students prior to starting the Certification Cycle in Relational Strategy & Data Management.
Those who meet the criteria can receive a refund of 750.- with the annual training check. More information here.
BAT 43 L | 43, route des Acacias
1227 Genève – Acacias
“It’s essential for me to understand data analysis with a view to becoming an expert in Data Analytics, to achieve media recommendations or UX expertise.”
Arthur, Student @ CREA
For all professionals, whether independent or in a company, brought in to develop a relational strategy based on the data and their client’s use of data.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!