The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.Download full description
The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.
Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand.
Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world.
From retail to cars, learn how companies are all rethinking their business models by creating new compelling value for consumers.
Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort.
Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills.
During this Master course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. By going to places, they will also have the opportunity to discover and interact with companies and understand what their current key challenges are.
During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery.
Develop relevant brand content strategy,
Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search,
Leverage analytics to continually optimise recommendations,
Knowing how to analyse and decode further developments and trends in companies using professions and communication,
Trends and consumer behaviour,
History of communication and the web,
Next session M1 : October 9th 2017
Next session M2 : March 5th 2018
120 ECTS Credits
Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.
Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
Master I – Program
Master II – Program
“Imaginative minded with a strong passion for creating and strengthening people's relationships with brands and products.”
This Master program will allow you to acquire a high level of commitment, competence and responsibility.Read more
Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, Chicago and Shanghai), the INSEEC Group brings together all the exciting possibilities and stimulating environments that large cities provide.
CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in Switzerland or abroad.Network