Master

Digital Marketing & Communication (EN)

Love generating ideas and executive them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

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Program

Marketing Strategy & Planning

Digital Marketing Channels

Media

Business Models & Transformation

Brand Content

Methodology

Workshops & Travel

Learn how to get a better understanding of consumers

During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery.

Develop relevant brand content strategy,
Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search,
Leverage analytics to continually optimise recommendations,
Knowing how to analyse and decode further developments and trends in companies using professions and communication,
Trends and consumer behaviour,
History of communication and the web,
Media evolution,
Image analysis.

Next session M1 : October 9th 2017
Next session M2 : March 5th 2018
120 ECTS Credits

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.

    • Bachelor’s degree ( or equivalent )

Master I – Program

  • Period: October 9th 2017 – February 15th 2018
  • Teaching, workshops e-learning: about 450 hours
  • Program length: 5 months full time
  • Course fees: 8’500 €

Master II – Program

  • Period: March 5th 2018 – July 5th 2018 + Internship + Thesis
  • Teaching, workshops e-learning: About 500 hours
  • Internship and personal work for Master’s thesis
  • Program length: 5 months full time
  • Course fees: 11’000 € ( including 1 trip in Europe )

“Imaginative minded with a strong passion for creating and strengthening people's relationships with brands and products.”

Phil Galland, Director of the Master @ CREA

Inside

In a word

CREA Digital Day

Jokke Sommer - CDD16

Jobs

Job opportunities

This Master program will allow you to acquire a high level of commitment, competence and responsibility.

Digital Marketing Manager Brand Manager Web Project Leader e-Business Consultant Social Media Manager Online Media Planner
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Experts

Learn from experience

Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, Chicago and Shanghai), the INSEEC Group brings together all the exciting possibilities and stimulating environments that large cities provide.

CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in Switzerland or abroad.

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