Business Innovation

Tweaks are not enough in today’s business environment !

Only one out of 50 ideas becomes successful. It is time to develop real business innovation practices to drive the transformation of THE idea into a valuable customer proposition. For this reason, we are offering a comprehensive part-time study program for individuals who believe that business innovation is on the critical path to transforming our social systems, going beyond simple technology and process automation.
During this Master’s course, students will have the opportunity to work on concrete projects. They will apply the knowledge that they have acquired in a final assignment aiming at launching their own project.

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Design Thinking

Lean Value Proposition

Corporate Strategy


Agile Product Development

User Experience

Business Development

Growth Hacking

Optional Programs


We are standing on the edge of a technological revolution that will fundamentally change our lives unlike anything humankind has experienced before.

With the billions of people connected to Internet on mobile, the expansive crowd-sourcing knowledge available and the ever-increasing predictive processing capabilities – possibilities have become infinite. These possibilities will be multiplied as a result of emerging technology developments in countless fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing and renewal energy.

The 4.7 billion mobile phone owners in 2016 illustrate this massive expansion. Peer-to-peer music platforms have demonstrated how technology has reached a huge number of adopters in a reduced amount of time, paving the way to the development of new products and services, dramatically improving the experience and disrupting established business models. Booking a flight, renting a private home for a holiday, ordering a cab and paying without cash are just few examples of what can be done at the tip of our fingertips on mobile phones these days.

The platform ecosystems and the acceleration of technology innovation, combined with the velocity of business model disruptions are becoming complex to anticipate. Even the most connected and best informed business leaders need to set aside their most natural survival instincts in order to understand this fast changing environment, challenge the assumptions of their operating teams and continuously innovate for long term existence.

Next session : October 2017

Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.

Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.

No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
A min. of 15 students is required for the program to start.

    • Bachelor’s degree, Swiss diploma in marketing/communication, CFC/EFZ in marketing/communication (professional experience required) or other equivalent dipoma
    • English fluent
    • Period: October 2017 – January 2019
    • Courses, workshops, e-learning/webcast, travel and Masters project: about 900 hours
    • Full-time job or 5-month internship (to be validated by CREA and scheduled during the teaching period at the school)
    • Program length: 16 months
    • Timetable: Every two weeks + 3 full weeks of classes (Fridays from 9 am to 6 pm – Saturdays from 9 am to 4 pm)
    • Course fees: CHF 18,000.- + Optional trips with additional fees tailored to the number of registered students (INSEEC San Francisco, USI Paris)
    • -10% discount if you sign up before 31/03/2017

“This program allows both CREA and OCTO to share their unique and pragmatic vision for developing an innovation mindset in their students.”

Joseph Glorieux, CEO @ OCTO Technology Switzerland


In a word

CREA Digital Day


Shaping your future

This cutting edge programme aims to develop the knowledge and capabilities necessary to identify and analyse the key factors driving competitiveness and innovation at the organisational level.

Innovation Manager Business Strategist Product Portfolio Manager Product Manager Business Development Manager Intrapreneur
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Learn from experience

Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, Chicago and Shanghai), the INSEEC Group brings together all the exciting possibilities and stimulating environments that large cities provide.

CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in Switzerland or abroad.


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