In every country, in every industry, traditional business models and processes are being transformed by the rise of new digital technologies, global markets and new way of managing a business. Think about companies such as Uber, Netflix or Airbnb that didn’t even exist 10 years ago. They are all operating with new processes, new tools that require specific skills and flexible mindset. This program has been designed to prepare you for these new requirements.
Brochure coming in February 2017.Download full description
The backbone of any major organisations or start-ups:
. Business strategy
. Finance d’entreprise & comptabilité
. Global perspectives & Challenges
. Project management
The digital revolution implies a new focus on the consumer. He is the new king!
. Understanding the consumer
. Market research & analysis
. Value proposition
. Go to market
Master the impact of new technologies and platforms on businesses:
. Data & CRM
. Virtual Reality ans Augmented Reality
Developing meaningful unique ideas:
. Creative thinking
. User experience design
. Launching a business
. Business models
. Growth hacking
. Culture of performance
. Startup funding
. Brand strategy
. Communication strategy
. Measurement & optimisation
. Personal branding
3 years program with 2 internships of 5 to 7 Months
In order to adapt and remain successful, organizations need people who can think creatively and leverage each step of digital change to create new value for customers and therefore new opportunities for businesses. And to invent tomorrow, you need to know how to transform ideas into a valuable concept before launching it on the market.
The Digital Business Management Bachelor Program focuses on how young entrepreneurs like you can design new strategies and create business models in order for companies or start-up to be successful in this digital world. Participants will develop the right digital mindset, master a set of digital tools and be able to create new business strategies to be applied immediately in companies or start-ups.
Next session : 9 October 2017
180 ECTS Credits
Founded in 1975 in Bordeaux, INSEEC has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.
Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, INSEEC provides its 15,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
Admission test is divided in two part :
When we receive your written application, we will send you the subject of the personal project. The schedule of the oral exam will be confirm by a mail.
Nominees are judged on their motivation, level of general culture, their sense of reflection, creativity and ability to express themselves.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
Including MacBook Pro, excluding graphics software.
ECTS credits: This Bachelor is recognized by professional associations and by many CREA’s partner companies, but it’s not a state diploma.
“Imaginative minded with a strong passion for creating and strengthening people's relationships with brands and products.”
This Bachelor program will allow you to acquire a high level of commitment, competence and responsibility.Read more
Present in four large French cities (Paris, Lyon, Chambéry and Bordeaux), as well as abroad (Monaco, London, Chicago and Shanghai), the INSEEC Group brings together all the exciting possibilities and stimulating environments that large cities provide.
CREA students now benefit from the strength of an international group that provides global recognition of their diplomas and allows them to continue their studies in Switzerland or abroad.Network
Graduates will be in a position to combine consultancy or corporate management with the potential of new technologies.
Un saut dans le monde du digital. Anticipez le monde, maîtrisez les outils digitaux!