The Master in Sports Marketing & New Technologies is an 18-month course carried out during employment. The Master’s course, under the leadership of Michel Desbordes, the academic director of the Inseec Group’s Sports Management department, has been developed in co-operation with the leading players in the market. It includes various workshops with the Study Centre for National and International Sportspeople (CESNI), a trip in Europe to the Munich International Sports Fair (ISPO), business visits and a co-operation with the Russian International Olympic University.DOWNLOAD THE BROCHURE
It is important to revise and deepen your knowledge of the general principles of marketing and communication so that the peculiarities of sports marketing, from both a strategic and operational point of view, can be understood better, and to include new customer behaviours. The key concepts, tools and methods will be revisited and put into context with real life case studies.
The mobile revolution is underway and “hyper connection” offers the sports industry some amazing opportunities for innovation through the reinvention of the sports fan 2.0 relationship, providing a much enriched experience. Mastering all these digital channels and platforms is key and only a detailed understanding of all these mechanisms will enable the building of effective digital strategies.
An overall vision of the sports industry, its complexity and challenges, are the essential elements that provide a better understanding of how different players interact with the commercial sectors (equipment manufacturers, event organisers, etc.) and non-commercial sectors (sports federations, clubs, etc.).
International brands must adapt to the growing requirements from the sports consumer with a strong interest in innovative products. New technologies and the strong trend for the “quantified self” are having a powerful impact on this industry and opening exciting horizons. This module will provide the keys to success in this area to become a high-performer in the industry.
Brands rely increasingly on the sports event and sponsorship to manage their image. In parallel, new technologies are revolutionising sports arenas to transform them into 2.0 leisure sites and current trends in the sports business are seeing the phenomenon of eSport explode.
Understand how to adapt marketing strategies to sports governance in an international context that is becoming more professional and must exploit digital opportunities.
Case studies and cross-disciplinary workshops run by professionals provide an opportunity to apply the material learnt.
Visits to events (ISPO Munich), establishments (the Olympic Museum) and to companies.
Industry conferences illustrating the “best practices” in the sports industry.
This Master is a high-performance course that is completely in line with both the sector, which is constantly changing, and the need for expertise.
The competitive pressure in the industry has considerably increased in recent years and the sector must face 3 major issues – increasing professionalism, globalisation and digitalisation. Being able to adapt to these profound changes is a real challenge for marketers and requires specific expertise that is sought-after and valued by companies.
This Master’s course has been designed in partnership with industry specialists and benefits from the extremely favourable Swiss environment and strong partnerships. Students will acquire real expertise in sports marketing in 6 modules over 18 months and be able to meet the challenges of this exciting industry.
Next Academic year start: October 5th 2020
120 ECTS Crédits
There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 23800.-
Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; a personalised payment plan can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“Teaching is carried out by professionals from the sports sector and there is a focus on issues surrounding digital sports branding.”
Anne-Catherine Durroux, Masters programme director @ CREA
This Master’s course will allow you to prepare for various careers in sports management in the best possible way.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!
A digital dimension for your career with the contribution of the main market players.