Global Sport Marketing

The prerequisite for any action is the observation and understanding of the environment in which we operate. Develop a global vision of the sports industry and identify the dynamics of interaction between the different actors to better address the major challenges of the sector.

Detailed knowledge of consumers, practitioners and fans, in terms of behavior and uses, is vital at a time when their needs and expectations have become richer and more complex. Explore different research disciplines and modes of observation to detect and exploit new insights.

Sports brands have more than ever a social and cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build and grow strong brands that echo their era and their audiences.

L’identification de problèmes et la formulation  de solutions est la condition sine qua non à la construction d’une stratégie. Dotez-vous d’une méthode pour élaborer une stratégie efficace et cohérente face aux objectifs à atteindre.

The implementation of a marketing plan requires perfect mastery of the main channels and platforms: search engines, social networks, websites, influencers, sponsorship, ambush marketing, etc. Discover the management and performance measurement tools to deploy, measure and optimize a 360 ° activation plan.

Behavioral skills are part of a learning process that has become essential. Learn to collaborate, create, discover and build yourself to endow yourself with personal and unique qualities.

The aggregation and application of knowledge and skills is the capital point of this Master. Exposed to real brand challenges, benefit from expert coaching to be able to make a global strategic recommendation while respecting the brief given.

Visibility and differentiation are the watchwords of sporting goods brands, whose promise seeks the right balance between innovation and emotions. Take advantage of new technologies to create new experiences and bring the community together around a common passion.

Sports organizations (federations, clubs, etc.), facing competition today by the explosion of “leisure sport”, self-managed by the practitioner, and the rapid development of a private sports offer, must reinvent themselves. Accelerate the shift towards more strategic governance by harnessing the power of digital and the opportunities of new international markets.

New technologies are revolutionizing the organization and communication of sporting events. Fans now expect an enriched experience with a strong “entertainment” dimension. Design high-performance sporting events and involve your sponsors from the inception of the project to offer the ultimate experience and amplify the media coverage of the event.

Data is the new territory for development and value creation for companies whose opportunities seem endless. Define the right data strategy to collect, interpret and exploit data in order to optimize the impact of your media campaigns and create new customer experiences.

The effervescence of online commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce to build and pilot omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.

The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable and compelling business for your audience and for investors.