The Master in Global Sport Marketing is an 18-month course carried out during employment. The Master’s course, under the leadership of Michel Desbordes, the academic director of the Inseec Group’s Sports Management department, has been developed in co-operation with the leading players in the market. It includes various workshops with the Study Centre for National and International Sportspeople (CESNI), a trip in Europe to the Munich International Sports Fair (ISPO), business visits and a co-operation with the Russian International Olympic University.DOWNLOAD THE BROCHURE
The prerequisite for any action is the observation and understanding of the environment in which we operate. Develop a global vision of the sports industry and identify the dynamics of interaction between the different actors to better address the major challenges of the sector.
Detailed knowledge of consumers, practitioners and fans, in terms of behavior and uses, is vital at a time when their needs and expectations have become richer and more complex. Explore different research disciplines and modes of observation to detect and exploit new insights.
Sports brands have more than ever a social and cultural role vis-à-vis consumers in search of meaning, commitment and new experiences. Really and deeply dare to be different to build and grow strong brands that echo their era and their audiences.
L’identification de problèmes et la formulation de solutions est la condition sine qua non à la construction d’une stratégie. Dotez-vous d’une méthode pour élaborer une stratégie efficace et cohérente face aux objectifs à atteindre.
The implementation of a marketing plan requires perfect mastery of the main channels and platforms: search engines, social networks, websites, influencers, sponsorship, ambush marketing, etc. Discover the management and performance measurement tools to deploy, measure and optimize a 360 ° activation plan.
Behavioral skills are part of a learning process that has become essential. Learn to collaborate, create, discover and build yourself to endow yourself with personal and unique qualities.
The aggregation and application of knowledge and skills is the capital point of this Master. Exposed to real brand challenges, benefit from expert coaching to be able to make a global strategic recommendation while respecting the brief given.
Visibility and differentiation are the watchwords of sporting goods brands, whose promise seeks the right balance between innovation and emotions. Take advantage of new technologies to create new experiences and bring the community together around a common passion.
Sports organizations (federations, clubs, etc.), facing competition today by the explosion of “leisure sport”, self-managed by the practitioner, and the rapid development of a private sports offer, must reinvent themselves. Accelerate the shift towards more strategic governance by harnessing the power of digital and the opportunities of new international markets.
New technologies are revolutionizing the organization and communication of sporting events. Fans now expect an enriched experience with a strong “entertainment” dimension. Design high-performance sporting events and involve your sponsors from the inception of the project to offer the ultimate experience and amplify the media coverage of the event.
Data is the new territory for development and value creation for companies whose opportunities seem endless. Define the right data strategy to collect, interpret and exploit data in order to optimize the impact of your media campaigns and create new customer experiences.
The effervescence of online commerce has forced new ways of consuming. Understand the challenges, trends and innovations related to the transformation of retail and E-commerce to build and pilot omnichannel strategies offering the customer the best experience: a fluid and seamless purchasing journey.
The real challenge is to transform an idea into a sustainable business that adapts to a constantly changing world, demanding in terms of CSR. Develop your personal leadership potential and acquire the most effective methods to challenge or develop your start-up idea and ensure that it becomes a profitable and compelling business for your audience and for investors.
This Master is a high-performance course that is completely in line with both the sector, which is constantly changing, and the need for expertise.
The competitive pressure in the industry has considerably increased in recent years and the sector must face 3 major issues – increasing professionalism, globalisation and digitalisation. Being able to adapt to these profound changes is a real challenge for marketers and requires specific expertise that is sought-after and valued by companies.
This Master’s course has been designed in partnership with industry specialists and benefits from the extremely favourable Swiss environment and strong partnerships. Students will acquire real expertise in sports marketing in 6 modules over 18 months and be able to meet the challenges of this exciting industry.
Next Academic year start: October 5th 2020
120 ECTS Crédits
There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.
The 5-month business internship (or professional activity) must be approved by the school and carried out during the course
Course price: CHF 23800.-
Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; a personalised payment plan can be implemented.
The INSEEC Group is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.
The INSEEC Group has a network of 180 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.
“Teaching is carried out by professionals from the sports sector and there is a focus on issues surrounding digital sports branding.”
Anne-Catherine Durroux, Masters programme director @ CREA
This Master’s course will allow you to prepare for various careers in sports management in the best possible way.LEARN MORE
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.NETWORK
Take advantage immediately of all the opportunities the digital world has to offer!
A digital dimension for your career with the contribution of the main market players.