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Master Global Sport Marketing

A new impetus for your career

The Master in Global Sport Marketing is an 18-month course carried out during employment. The Master’s course, under the leadership of Michel Desbordes, the academic director of the Inseec Group’s Sports Management department, has been developed in co-operation with the leading players in the market. It includes various workshops with the Study Centre for National and International Sportspeople (CESNI), a trip in Europe to the Munich International Sports Fair (ISPO), business visits and a co-operation with the Russian International Olympic University.




A Master in Global Sport Marketing to launch your career better

This Master is a high-performance course that is completely in line with both the sector, which is constantly changing, and the need for expertise.

The competitive pressure in the industry has considerably increased in recent years and the sector must face 3 major issues – increasing professionalism, globalisation and digitalisation. Being able to adapt to these profound changes is a real challenge for marketers and requires specific expertise that is sought-after and valued by companies.

This Master’s course has been designed in partnership with industry specialists and benefits from the extremely favourable Swiss environment and strong partnerships. Students will acquire real expertise in sports marketing in 6 modules over 18 months and be able to meet the challenges of this exciting industry.

Next Academic year start: October 2022

120 ECTS Crédits

  • 18-month course
  • Programme can be undertaken whilst working
  • 1 trip in Europe
  • 1 optional international trip (Shanghai)
  • 1 3-month exchange with Baruch College in New York possible
  • Language: French
  • Campus: Geneva
  • 120 ECTS Credits
  • Business centre available to participants
  • Grant and finance plan available

Annual certified OFPC cheque accepted

There is no specific entrance exam for the Master’s course.
Each application is individually evaluated by the course director, who reserves the right to accept or refuse a candidate without having to provide justification.

  • Applicants must hold a Bachelor’s degree, a national diploma in marketing, communication or public relations, a CFC (State Certificate of Proficiency) in marketing, communication (professional experience required) or an equivalent.
  • Have attended an info session or an open school day, or a personal interview
  • The 5-month business internship (or professional activity) must be approved by the school and carried out during the course


Course price: CHF 24500.-
Application fee : 300.-
Special price for INSEEC U Group students (on demand)

Fees include 1 European trip. The international trip (example: San Francisco) is an optional extra cost: CHF 3’000.-
CREA is willing to discuss finance options for the course; a personalised payment plan can be implemented.

The INSEEC U. GROUP is in France (Paris, Lyon, Bordeaux and Chambery) and abroad (Monaco, London, San Francisco, Shanghai, and now Geneva) and combines all the possibilities offered by major cities with the dynamism of a friendly environment.

The INSEEC U. GROUP has a network of 515 prestigious partner universities and offers students numerous possibilities of double degrees and academic exchanges all over the world. CREA students benefit from the strength of an international group both in terms of the recognition of their qualifications and the ability to pursue courses in Switzerland or abroad.

“Teaching is carried out by professionals from the sports sector and there is a focus on issues surrounding digital sports branding.”

Anne-Catherine Durroux, Masters programme director @ CREA


Interview Sybille
Interview Agathe
A Connected Athlete - Jokke Sommer
Workshop EPCR
CREA @Shanghai | Episode 1
CREA @Shanghai | Episode 2
CREA @Shanghai | Episode 3
Testimonial - Vincent Gaillard
Internships & Businesses
A Connected Athlete - Jokke Sommer



This Master’s course will allow you to prepare for various careers in sports management in the best possible way.

Product Manager Project Manager Digital marketing manager Communication / PR Press Relations Manager Development Officer Sponsoring Officer Agency Customer Service Director Sales Manager


A school that is close to the business world

Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.

The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.



Certifications LEARN MORE
SGS - ISO-9001 Eduqua Iaa
Partner organisations and associations LEARN MORE
Fsep Agep Edcom Private School Register




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