A full understanding of the new dynamics applied to luxury
This Master’s Degree enables you to obtain a double certification from EBS Genève and CREA
In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Business Management has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage.
This course allows students to grow within the field of Brand management and markets understanding of what luxury will be tomorrow. Students will understand that it is not current thinking of today that will help but moreover to anticipate what is required for the future.
Through savvy technology and modern skills & methodologies, students will be able to define the core principals of driving ahead within the industry.
This program is designed to provide core practice through the eyes of the major luxury brands thanks to many workshops with real challenges given by Maison’s top executives with whom our students will work for and exchange.
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PROGRAM
Luxury Branding
Brand Equity & Guidelines
Brand Management
Intellectual Property, Patents, Antitrust
Sustainability
Management & Leadership
Management & Leadership
Organization & Committees
HR & Talent sourcing
Performance, Reporting, Delegation
Brainstorming techniques
Agile project management
Strategic planning
Business intelligence & Art of Negotiation
Budget & Finance
Business Development
Business Development
Profit & Loss
Product Strategy
Clients data, knowledge & focus
Merge & Acquisition
Manufacturing & Sourcing
International
International
Distribution & Key locations
Customer relationship & single vision
Retail & E-Commerce
Operations
Operations
Logistics
Supply Chain
Shipping
Packaging
Processes
Innovation
Innovation
Connected object
IT, Cloud & cybersecurity
New digital business platforms
In-store management & digital tools
Data, AI, Bots
Blockchain
Channels
Channels
Omnichannel & B to B
Mobile App
Digital Services
Trends & Media Evolution
Marketing, Digital Media and Style are transversal and transfuse the whole of the program
Programme in collaboration with EBS Geneva
Located in Geneva, one of the most important Luxury platform, hosting well known luxury brands also means being in the optimal place to observe the best practices as well as the opportunity to meet with some of the most important managers in this business.
From a product excellence culture, Luxury has shifted to a worldwide distribution and digital culture, where customer experience is key and distribution networks are strongly connected. The curriculum is designed to give you the theoretical knowledge for managerial excellence, whilst a practice perspective within the program enables you to test knowledge gained and skills learned in the classroom
To embrace this new complexity, the program is articulated around three main modules, each complementing the other:
Branding and Image, Culture and Creation, Connected Consumer Experience. We prepare future leaders to be multi tasking, capable of blending an in-depth understanding of today’s situation with a coherent vision for tomorrow.
Intense lifetime experience that maximizes learning opportunities in a limited scope of time. It is a one-year program with a practical and innovative curriculum, catering the realities of the ever-changing business by encouraging students to always have a critical perspective going beyond conventional business models and look at tomorrow with its challenges and opportunities. Full time program from Monday to Thursday, the course is articulated around three main content pillars:
– Branding & Image
– Connected Consumer Experience
– Culture & Creation
Next session M1 : October 2021
Next session M2 : March 2022
120 ECTS Credits
- Master 1 + Master 2
- 10 months course
- 1 study trip in Europe
- Campus: Geneva, Switzerland
- Full-Time
- Language: English
- 120 ECTS Credits
- Workshops + e-learning
- A “Placement & Business” centre available to students
- Internship
No admission test required.
Each application will be reviewed by course management.
The school reserves the right to accept or reject a candidate for any reason.
- Bachelor’s degree (or equivalent)
- Have attended an info session or an open school day, or a personal interview
Special price for INSEEC U Group students (on demand)
Master I – Program
- Period: October 2021
- Teaching, workshops e-learning: about 450 hours
- Program length: 5 months full time
- Course price: 9000 €
Master II – Program
- Period: March 2022 + Internship + Thesis
- Teaching, workshops e-learning: About 500 hours
- Internship and personal work for Master’s thesis
- Program length: 5 months full time
- Course price: 10500 €
Founded in 1975 in Bordeaux, the INSEEC U. GROUP has developed over the past 40 years into a group of 16 schools, offering generalist and specialist programs in Management, Finance, Marketing, Communication, Digital, Luxury, Wine & Spirits. These programs are offered on 9 campuses in Europe, in the United States and online.
Located in the heart of vibrant cities such as Paris, London, San Francisco and Shanghai, by the seaside like in Monaco or Bordeaux, or close to Alps in Lyon, Chambery and Geneva, the INSEEC U. GROUP provides its 28,000 students the opportunity to study from Bachelor to MSc, MBA or DBA, settling itself as an uncontested leader in the French Private Higher Education sector.
Inside
Markus Nordberg | CREA Luxury Day 2018
CLD18 aftermovie
WORKSHOP Master Luxury Marketing | Inside
Pauline Lampel - Responsable du pôle Stages et Entreprises
Donatella Zappieri - Master in Luxury Marketing
Careers
Job opportunities
Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces.
LEARN MORESpeakers
A school that is close to the business world
Our motto is “learn from experience”. Teaching must come from expert specialists. All our teaching staff are professionals in their field. They share their knowledge and toolsets with the students so that what they learn is relevant.
The work market is changing rapidly and it is important for each student to enter the world of work with a relevant skill set.
NETWORK
